3 min

Intuit Used Design Thinking for $10mm Sales Boost in a Yea‪r‬ Voice Marketing with Emily Binder

    • Marketing

What are the three principles of Design for Delight, Intuit's famous approach to design thinking and great products like Quickbooks and TurboTax? Example: to test the idea that selling multiple user seats at once was optimal, the Intuit team suggested changes to the script used in the call center. "They then ran some quick tests right then, on the fly, with call center staff, customers, and prospects. In a very short period of time they learned that many more people were interested in buying just one seat, or three seats. As a result, after further testing, they changed their policy to sell individual and smaller numbers of seats. What was the result of this small customer-centric, quick prototype test? A $10 million increase in sales in the first year." Story from FastCompany.
See acast.com/privacy for privacy and opt-out information.

What are the three principles of Design for Delight, Intuit's famous approach to design thinking and great products like Quickbooks and TurboTax? Example: to test the idea that selling multiple user seats at once was optimal, the Intuit team suggested changes to the script used in the call center. "They then ran some quick tests right then, on the fly, with call center staff, customers, and prospects. In a very short period of time they learned that many more people were interested in buying just one seat, or three seats. As a result, after further testing, they changed their policy to sell individual and smaller numbers of seats. What was the result of this small customer-centric, quick prototype test? A $10 million increase in sales in the first year." Story from FastCompany.
See acast.com/privacy for privacy and opt-out information.

3 min

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