89 episodes

There are innumerable marketing podcasts on temporary tactics, tricks and hacks, but this is the ONE SHOW that will actually transform you...yes even you...into a marketing master.

As you join us on this fascinating journey, you will develop the single most critical skill in business...that is...the Marketing Mindset.

Your host is Michael K. Reynolds, the founder of Global Studio, faithfully serving as your Virtual Chief Marketing Officer with more than 25 years experience of accelerating the success of organizations just like yours.

This is a show for entrepreneurs, dreamers, world changers, business enthusiasts and inventors of flying machines.

You’ve climbed the mountain...let’s tell the world.

Global Studio Marketing Podcast Michael K. Reynolds

    • Marketing
    • 5.0, 3 Ratings

There are innumerable marketing podcasts on temporary tactics, tricks and hacks, but this is the ONE SHOW that will actually transform you...yes even you...into a marketing master.

As you join us on this fascinating journey, you will develop the single most critical skill in business...that is...the Marketing Mindset.

Your host is Michael K. Reynolds, the founder of Global Studio, faithfully serving as your Virtual Chief Marketing Officer with more than 25 years experience of accelerating the success of organizations just like yours.

This is a show for entrepreneurs, dreamers, world changers, business enthusiasts and inventors of flying machines.

You’ve climbed the mountain...let’s tell the world.

    The Marketing Tale Of The Mosquito And The Hummingbird

    The Marketing Tale Of The Mosquito And The Hummingbird

    There are many myths when it comes to marketing. Developing a true understanding of what is real, and what is misleading fantasy will make all of the difference in your business success.
    Your ability to avoid the hype and fast trigger responses to widely spread marketing myths, will allow you to continue in a steady and profitable ascent.
    It becomes as important to ignore bad advice (and yes...there is a ton out there) as it is to follow good advice.
    But how do you...as an entrepreneur...know what is misleading and what is spot on?
    Join Michael as provides you with a powerful and memorable answer through the tale of the mosquito and the hummingbird.

    • 7 min
    Why Fixing Ugly Won't Fix Your Marketing

    Why Fixing Ugly Won't Fix Your Marketing

    If you ask most do-it-yourself entrepreneurs, they will admit to having a little big of ugly in their logo design, brochure development or website. Someday, they think, they'll be able to afford to "clean it up" with some marketing.
    Unfortunately, marketing has very little to do with "cleaning things up". Yet, most business owners believe the role of marketing is merely to serve as...well some lipstick. 
    A way to make things look a little prettier.
    This false and shallow belief in what marketing is and does, will cause immense harm to business strategic goals and initiatives. It will limit the potential flourishing of revenues and profits.
    In many cases, this line of thinking will attack the very core of an organization's ability to survive in these challenging markets.
    The good news? A proper understanding of marketing can unleash vast potential. Join Michael as he replaces the lipstick with a proper and powerful revelation. 

    • 7 min
    The Secret To Hitting The Mark With Your Marketing

    The Secret To Hitting The Mark With Your Marketing

    Let's be real here...marketing is very expensive. Either you're going to have to invest a great deal of resources in time...or in money.
    In most cases, you're going to have to spend hefty amounts of each.
    So, nothing is worse than launching an advertising or marketing campaign, only to see it almost entirely shoot blanks.
    This wouldn't be a problem if "missing the mark" was something that rarely occurs with entrepreneurs. But in truth, it happens more often than not when it comes to launching marketing campaigns.
    This is why understanding what your prospects and clients are looking for is so essential to being successful with your sales.
    Join Michael as he reveals a surprising insight to hitting the mark with your marketing. 

    • 6 min
    Building A Better Marketing Mousetrap

    Building A Better Marketing Mousetrap

    When it comes to marketing, business owners are always looking to build a better mouse trap.
    They think, "If only we can discover the perfect cheese to attract our whiskered little prospects...then we'll get 'em...snap!"
    The problem with that is...of course...who in the world wants to be that mouse? No one likes to get trapped by marketers. 
    The truth is, no one ever enjoys getting sold. No one wants to get a measly piece of cheese in exchange for having a horrible pain in the neck...or getting stuck with something they really didn't want.
    Fortunately, there is a much better way to market for your product and service launches. It's a proven strategy that will boost your revenues, while putting smiles on the mice.
    Join Michael as he shares how to build a better marketing mousetrap.

    • 7 min
    Your Secret (And Biggest) Competitor

    Your Secret (And Biggest) Competitor

    Do you know who your toughest competitor is? The one who is stealing away most of your business? Actually, there is a good chance you don't.
    Sure, you're aware of those competitors who are always battling you for the same prospects. The ones who you're always having to work hard to keep them from your most cherished customers. 
    You can see their logos. You know their websites. You know what their slogans are and probably even how they position against your products and services.
    But, they aren't the BIG ONE. Your most ruthless competitor is a silent killer. One that is constantly stripping away your revenues and profits.
    Join Michael as he reveals this secret competitor and shares a powerful strategy to emerge victorious.
     

    • 7 min
    Two Words That Will Transform Your Marketing

    Two Words That Will Transform Your Marketing

    Most business owners make marketing much more difficult, much more confusing than it needs to be.
    Part of this, is that marketing is the most misunderstood and misrepresented art and science of business. A lot of this, is the fault of...well, faulty marketers.
    Because of bad marketing practices conducted by others, your prospects will have silent fears and concerns that are holding back their decision to purchase your products or services. 
    The good news is there are two super powerful words that can solve this major roadblock to growing your revenues.
    And, if you embed these two words into all of your products and services and business philosophies you will TRANSFORM your marketing.
    Join Michael as he reveals these two critical words.

    • 7 min

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Not Like Any Other Marketing Podcast

One of the sharpest marketing minds I’ve met.

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