There are innumerable marketing podcasts on temporary tactics, tricks and hacks, but this is the ONE SHOW that will actually transform you...yes even you...into a marketing master.
As you join us on this fascinating journey, you will develop the single most critical skill in business...that is...the Marketing Mindset.
Your host is Michael K. Reynolds, the founder of Global Studio, faithfully serving as your Virtual Chief Marketing Officer with more than 25 years experience of accelerating the success of organizations just like yours.
This is a show for entrepreneurs, dreamers, world changers, business enthusiasts and inventors of flying machines.
You’ve climbed the mountain...let’s tell the world.
How To Charge Whatever You Want
Many beginning entrepreneurs struggle with the concept of price. Actually, many intermediate and even advanced business owners do as well.
They worry about their pricing. Obsessively. Are we too expensive? Are we charging too much?
What are our competitors doing? Are they charging more? Or less?
The problem is that price is the wrong discussion to have. Price is actually totally irrelevant in most cases.
Join Michael as he explains the secret to being able to charge whatever you want.
The Massive Moneymaking Difference Between A Diary And A Book
As a marketing professional for a quarter century...and someone who is also a traditionally published author of historical novels, Michael can tell you this:
There are a lot of similarities between an author and an entrepreneur.
In fact, he's worked with many, many authors with their marketing, and teaching them that they need to approach the beginning of their writing career as if they are launching a business.
Which is why, he has a specific piece of advice that he shares with both his author and entrepreneur clients.
Join Michael as he shares the massive moneymaking difference between a diary and a book.
How To Draw The Right Crowd
The goal of marketing is the same for just about any business. That is, to bring attention to your products or services.
If you're successful, why you might even be able to draw a crowd.
There aren't too many businesses where they say, "I sure hope no one shows up."
We want a large audience. A wide customer base. Yet, excellent marketing will do more than just get you a lot of attention.
When done correctly, it will bring you the best customers.
Join Michael as he shares precisely how to draw the RIGHT crowd.
GS 163 - The Problem With Marketing For Dummies
One of the grandest illusions and delusions when it comes to marketing is that it's your job to trick your customer into saying YES.
Whatever hack. Whatever latest gimmick. Whatever innovative trickery you can muster.
This kind of Machiavellian approach to malevolent con artistry has plagued the high roads of strategic marketing since the beginning of time.
And, if you use bait and switch techniques, you're only going to hook the worst kinds of fish. The ones you don't even want as customers.
Join Michael as he shares the clear alternative to marketing for dummies.
The Surprising Door To Major Profitability
When most entrepreneurs think of marketing, they think of one singular point and purpose: How do we get more people through the front door of our business?
These relentless business owners are doing ad campaigns on every popular social and traditional media network.
They are working on 5X, 10X and even 100X growth strategies.
That is all well and good...after all much of this is the art and science of marketing, and is what we professionals spend a lifetime mastering.
Yet, there is an even more important goal when it comes to being successful in business.
Join Michael as he reveals the surprising door to major profitability.
The Bear Truth About Entrepreneurial Success
Many entrepreneurs believe their main challenge is their competition. To win, they don't have to be perfect, they just have to be a little better than their competitors.
In the end, this mentality is not a healthy one for business owners, as they need to reach much higher if they are going to be successful and have sustaining power.
But, the largest error in this reasoning is they are frequently overlooking their greatest competitor. And that competitor?
It's a REAL bear.
Join Michael as he shares the bear truth about entrepreneurial success.
Not Like Any Other Marketing Podcast
One of the sharpest marketing minds I’ve met.