8 episodes

Every week, Djamila Kafarova and Guillaume Huppé candidly shed light on a given marketing topic. Throughout the episodes, they tackle the industry's most controversial & trending topics.

Marketing Investigations is a presentation of TO Creative. Visit www.tocreative.co for more information about our marketing services.

Marketing Investigations TO Creative

    • Business

Every week, Djamila Kafarova and Guillaume Huppé candidly shed light on a given marketing topic. Throughout the episodes, they tackle the industry's most controversial & trending topics.

Marketing Investigations is a presentation of TO Creative. Visit www.tocreative.co for more information about our marketing services.

    Special Episode - Marketing in China (Ft. Jennifer He)

    Special Episode - Marketing in China (Ft. Jennifer He)

    In this off-series episode, DJ Kafarova, Guillaume Huppé, and their special guest Jennifer He discuss in detail Marketing in China.

    Marketing Investigations is a presentation of TO Creative. Visit www.tocreative.co for more information about our marketing services.

    Special thanks to our guest:
    Jennifer He from VOYO Brand Management & Consulting

    Visit VOYO’s website: https://www.voyoconsulting.com/

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    Reach Us:
    www.tocreative.co

    Guillaume Huppé’s LinkedIn Page:
    www.linkedin.com/in/guillaumehuppe

    Djamila (DJ) Kafarova’s LinkedIn Page:
    www.linkedin.com/in/djkafarova/

    • 18 min
    Special Episode - Design Thinking (Ft. Rebecca Pang and Alberto Silva)

    Special Episode - Design Thinking (Ft. Rebecca Pang and Alberto Silva)

    In this off-series episode, DJ Kafarova, Guillaume Huppé, and their special guests discuss in detail Design Thinking. For the first time ever, we ventured outside of our studio to record this very special episode live from one of our favourite cafés in Toronto.

    Marketing Investigations is a presentation of TO Creative. Visit www.tocreative.co for more information about our marketing services.

    Special thanks to our guests:
    Rebecca Pang & Alberto Silva

    Visit Alberto's website: https://albertosilva.design/

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    Reach Us:
    www.tocreative.co

    Guillaume Huppé’s LinkedIn Page:
    www.linkedin.com/in/guillaumehuppe

    Djamila (DJ) Kafarova’s LinkedIn Page:
    www.linkedin.com/in/djkafarova/

    • 35 min
    We're on a Short Hiatus - More great episodes coming soon!

    We're on a Short Hiatus - More great episodes coming soon!

    Hi! Some of you might have noticed that we haven’t updated our feed recently. We are currently working on special episodes featuring industry experts and that’s why our usual schedule has been delayed. Don’t worry! We’ll be back very soon with more Marketing Investigations!

    Thanks for your support, you guys rock! We are looking forward to investigating more marketing topics with you all!
    _

    Reach us:
    www.tocreative.co

    Guillaume Huppé’s LinkedIn Page:
    www.linkedin.com/in/guillaumehuppe

    Djamila (DJ) Kafarova’s LinkedIn Page:
    www.linkedin.com/in/djkafarova/

    • 1 min
    Ep.11 - Small Business vs Big Business Marketing

    Ep.11 - Small Business vs Big Business Marketing

    This week, Djamila Kafarova and Guillaume Huppé discuss Small Business vs Big Business Marketing.

    Marketing Investigations is a presentation of TO Creative. Visit www.tocreative.co for more information about our marketing services.

    • 19 min
    Ep.10 - Purpose-Driven Marketing (ft. Gamification)

    Ep.10 - Purpose-Driven Marketing (ft. Gamification)

    This week, Djamila Kafarova and Guillaume Huppé discuss Purpose-Driven Marketing and introduce Gamification.

    Marketing Investigations is a presentation of TO Creative. Visit www.tocreative.co for more information about our marketing services.

    • 21 min
    Ep.9 - Hype Marketing (ft. Game of Thrones and Harry Potter)

    Ep.9 - Hype Marketing (ft. Game of Thrones and Harry Potter)

    This week, Djamila Kafarova and Guillaume Huppé discuss Hype Marketing and use Game of Thrones as well as Harry Potter to illustrate this concept.

    Marketing Investigations is a presentation of TO Creative. Visit www.tocreative.co for more information about our marketing services.

    • 15 min

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