46 min

Growth lessons from building Bijak, a B2B Agritech marketplace ft. Founder, Nukul Upadhye The Neon Show

    • Entrepreneurship

As per the recent data by Tracxn, there are 1338 AgriTech startups in India. However, with 118.7 million farmers, who contribute to a mere 17-18% of Indian GDP, many problem statements are left to be solved at a larger scale.


In March 2020, we interviewed Vaibhav Domkundwar from Better Capital, where he mentioned their then-recent investment in Bijak - their first interaction with the founders and their thesis behind the investment. 


In today's episode, we're interviewing Nukul Upadhye, Co-Founder at Bijak, where he talks about how and why he started Bijak. Bijak is a one-stop agriculture marketplace where sellers and buyers can find trustworthy, reliable, and transparent counterparties. Bijak processes transactions worth more than Rs 1.5 billion on a monthly basis. 


During the episode, Nukul also talks about their initial challenges, leveraging the pre-existing offline supply chain, and much more.


Notes - 
01:48 - Creating a B2B marketplace - Bijak
05:55 - Alternate ideas while starting Bijak
09:24 - How does Bijak differentiate itself from traditional offline marketplaces? 
17:33 - Challenges during the initial journey
31:42 - How has he personally evolved over the past two years?

As per the recent data by Tracxn, there are 1338 AgriTech startups in India. However, with 118.7 million farmers, who contribute to a mere 17-18% of Indian GDP, many problem statements are left to be solved at a larger scale.


In March 2020, we interviewed Vaibhav Domkundwar from Better Capital, where he mentioned their then-recent investment in Bijak - their first interaction with the founders and their thesis behind the investment. 


In today's episode, we're interviewing Nukul Upadhye, Co-Founder at Bijak, where he talks about how and why he started Bijak. Bijak is a one-stop agriculture marketplace where sellers and buyers can find trustworthy, reliable, and transparent counterparties. Bijak processes transactions worth more than Rs 1.5 billion on a monthly basis. 


During the episode, Nukul also talks about their initial challenges, leveraging the pre-existing offline supply chain, and much more.


Notes - 
01:48 - Creating a B2B marketplace - Bijak
05:55 - Alternate ideas while starting Bijak
09:24 - How does Bijak differentiate itself from traditional offline marketplaces? 
17:33 - Challenges during the initial journey
31:42 - How has he personally evolved over the past two years?

46 min