Join long time fitness professional Andrew Gavigan as he explores behavior, economics, business, and social psychology with professionals and educators from the world of fitness, strength & conditioning, health, marketing, business, and behavioral science.
1 Zone ,2 Zone, Red Zone, Blue Zone
On this new episode of Beyond the Squat Andrew is joined by dietician and author of "Healthy Dividends" Tricia Silverman, and Eric & Beth Bergmann of Bergmann Fitness in NYC. Blue Zones, longevity, nutrition, community, and the Game Of Thrones Diet are all topics of discussion. What's more important for a long, healthy life? Diet, exercise, community, culture, or something we haven't even figured out yet?
Where Does Fitness Equipment Come From? Pt 2: Are Patents Really Worth the Trouble
Patenting a product can be a difficult and expensive process. but the major value might be in the marketing value of that patent. In this episode of Beyond The Squat, we talk to 4 professionals from the fitness equipment industry about patenting their products and what their experience with the U.S. Patent And Trademark Office is like.
Where Does Fitness Equipment Come From? Pt 1: From Idea to Real Life
A lot more goes into creating and producing a product than the consumer usually knows. In this episode of Beyond The Squat, we talk to 4 professionals from the fitness equipment industry about invention, R & D, why companies and inventors do what they do, and how equipment is manufactured.
The Human Variable
Repetitions, sets, resistance level, intensity, speed, range of motion, duration, volume.. these are all typically considered while designing a routine, but what's possibly even more important is what we call the Human Variable. Kinsey Mahaffey (http://www.trainfit.com/health-coaching/) and Andrew Page (https://theaxleworkout.com)
The "I'll Start Next Monday " Effect
We've all been guilty of putting off tasks until a later date. We want to start a new exercise routine, or start eating better, but we will start "next Monday", or for many people, in the new year. Our guest on this episode of Beyond the Squat, Melina Palmer (https://thebrainybusiness.com), calls our tendency to rely on future temporal landmarks the "I'll start next Monday Effect"
What Makes A Fad, A Fad?
Why do some workouts or diets becomes fads? And why do some go on to become trends? On this episode of beyond the squat we spoke to Behavioral Economist Melina Palmer of @thebrainybiz podcast and Pete McCall @petemccall_fitness the host of All About Fitness Podcast about what it is that makes a fad a fad, and why somethings becomes trends or mainstays in the fitness and nutrition industry. This is our last episode of season 1, we hope you enjoy it.