WPP technology supremos, Cognifide, bring you insight, inspiration and top tips on making the most of your MarTech investment to create a compelling customer experience. Hosted by technology journalist, Gemma Milne, this series brings together some of the best minds from the world of marketing, business and technology to debate and discuss the big issues and examine trends in marketing technology and customer experience.
Knowing me, knowing you: the power of unified customer data
In 2006, Clive Humby coined the phrase, ‘data is the new oil’. That was 14 years ago, and yet still today, marketers are grappling with the challenges of making sense of their customer data to deliver actionable insights that improve the customer experience and build competitive advantage. In this episode, The Experience Makers explore these challenges and the technologies that are now looking to solve for them.
How brands can win in a recession
History will remember COVID-19 not only as a deadly disease but also as a huge accelerator for change. It brought with it an estimated 5-year leap in digital adoption from both consumers and businesses in just 12 weeks. Now, as the world enters an early onset COVID-induced recession, what lessons can brands learn from past recessions? Check out Wunderman Thompson’s recent report titled ‘How Brands Can Win in a Recession’ here:
COVID, Commerce & Customer Experience
As COVID-19 took its grip and the world went into lockdown, people everywhere turned to online services to facilitate their every need. Purchasing habits changed overnight but, as lockdown eases and shops start to reopen, what does this really mean for brands and retailers both online and instore? How can they make it easier for consumers to purchase, whenever and wherever they need to? In short, how can they make every moment shoppable?
Look, like, love: from search to social and the power of influence
Research shows that search, while still powerful, is starting to decline in importance, while social media plays an increasing part in purchase consideration, awareness and purchase. How do marketers drive their brand across a multichannel strategy and can they trust external channels like social media or influencers to accurately reflect their customer experience?
How can brands own the omnichannel experience?
With almost half of shoppers aged 16-24 beginning their customer journey on social media, the dominance of search, brand sites and online shops are waning. Instead, younger customers are gravitating towards a shopping experience that includes a multitude of touchpoints. In this episode, The Experience Makers explore how brands can own that omnichannel experience. Making every experience shoppable is the new retail holy grail – what is the key to unlocking these new commerce opportunities?
COVID-19: Accelerating Change
In this episode of The Experience Makers, Gemma Milne is joined by Neil Godber and Marie Stafford, both senior strategists at WPP’s Wunderman Thompson. Together they consider the impacts and considerations of COVID-19, focusing on the way in which people’s lives are changing, and how brands are and should be responding to the crisis.