23 episodes

Wunderman Thompson Technology brings you insight, inspiration and top tips on making the most of your MarTech investment to create a compelling customer experience. Hosted by technology journalist, Gemma Milne, this series brings together some of the best minds from the world of marketing, business and technology to debate and discuss the big issues and examine trends in marketing technology and customer experience.

The Experience Makers Wunderman Thompson Technology

    • Technology
    • 3.3 • 3 Ratings

Wunderman Thompson Technology brings you insight, inspiration and top tips on making the most of your MarTech investment to create a compelling customer experience. Hosted by technology journalist, Gemma Milne, this series brings together some of the best minds from the world of marketing, business and technology to debate and discuss the big issues and examine trends in marketing technology and customer experience.

    The rise of the intelligent experience

    The rise of the intelligent experience

    Orchestrating customer experiences for an omnichannel world is a key challenge for businesses today. Not only is it demanding new technologies but also new ways of working and even entirely new operating models. Central to the evolution of all of these is the application of AI and machine learning. In this episode, The Experience Makers talks to Sitecore’s Senior Digital Strategist, Jacqueline Baxter and Wunderman Thompson Technology, Experience’s Chief Technology Officer, Lukasz Madrzak-Wecke to understand how forward-thinking organisations are using AI to master the increasingly complex content supply chain, speed content velocity, facilitate orchestration and deliver world-class experiences for their audiences wherever and whenever they choose to engage.
    Produced by Breaking Atoms (www.breakingatoms.co.uk)
    Music produced by David John Walker (www.imperialbeats.co.uk)

    • 38 min
    Marketing In The Metaverse

    Marketing In The Metaverse

    The Metaverse is where our digital and physical lives converge. It takes our current digital lives to a new virtual level where people, brands and businesses can exist alongside their real lives - socialising, gaming, creating, trading and owning anything from real estate, to art, to clothing. According to Daniel Miller, professor of anthropology at UCL, “The smartphone is no longer just a device that we use, it’s become the place where we live”. This has huge implications for brands and advertising as new Metaverse markets emerge. Join the Experience Makers as we dive into the Metaverse with Emma Chiu, Global Director of Wunderman Thompson Intelligence and Prism Wunderman Thompson’s Head of Gaming and Esports, Grant Paterson. 

    Download a copy of the report here: https://www.wundermanthompson.com/insight/new-trend-report-into-the-metaverse 
     
    Produced by Breaking Atoms (www.breakingatoms.co.uk)
    Music produced by David John Walker (www.imperialbeats.co.uk)

    • 41 min
    The Future Shopper

    The Future Shopper

    Hastened by the pandemic, shopping has changed. We've seen marketplaces strengthen their positions, an abundance of new 'direct-to-consumer' offerings popping up, advances in social commerce, and the rise of the aggregators.
     
    To win online, it's vital that businesses know how consumers are shopping across channels and markets, and how they will shop in the future. 
     
    Following the launch of the fifth edition of The Future Shopper Report by Wunderman Thompson Commerce, this month The Experience Makers talk to their Head of Thought Leadership, Hugh Fletcher and Head of Innovation, Naji El-Arifi as they touch upon the recent report findings and consider what consumers want from their digital shopping experience and how retailers can deliver.
     
    Download a copy of the report here: https://insights.wundermanthompsoncommerce.com/the-future-shopper-2021
     
    Produced by Breaking Atoms (www.breakingatoms.co.uk)
    Music produced by David John Walker (www.imperialbeats.co.uk)

    • 39 min
    Building Better Experiences

    Building Better Experiences

    In 2021 digital experiences have the power to make or break relationships with customers yet delivering them has never been more of a challenge for brands. The demand for personalised experiences across multiple channels is becoming increasingly hard to manage. Marketers are facing a proliferation of customer segments and context-based decisions and require the strategy, processes and technology to drive the right content, to the right channel, at the right time.

    The Experience Makers talks to Sitecore’s, Director of Industry Strategy and Marketing, Mike Plimsoll and Wunderman Thompson Technology Strategists, Mark Deal and Adam la Spina. Together they delve into the complexities of today’s content and asset management landscape and give some not-to-be-missed advice to brands hoping to build better experiences.

    Download a copy of the report here: https://www.wundermanthompson.com/insight/building-better-experiences 

    Produced by Breaking Atoms (www.breakingatoms.co.uk)
    Music produced by David John Walker (www.imperialbeats.co.uk)

    • 46 min
    Fighting for the Future of Fashion

    Fighting for the Future of Fashion

    In a post-pandemic world, retailers need to embrace the fact that having a flexible, agile and future-proof commerce solution is critical to success. Consumer expectations are now higher than ever before, and fashion retailers need to remain at the forefront of new trends and technologies. It's no surprise that this front is increasingly being fought digitally.
    In this episode, The Experience Makers brings together the technical, strategic and experiential skills of Wunderman Thompson Commerce, Attraqt and commercetools, to fully understand what today's fashion consumers expect from retailers and brands. 
    Discussing how the pandemic has affected retail both online and in-store, our guests will touch upon findings from the recent ‘Future of Fashion’ report and consider how businesses can ensure that they’re providing consumers with what they really want. 
    Download a copy of the report here: https://insights.wundermanthompsoncommerce.com/fighting-for-the-future-of-fashion 
    Produced by Breaking Atoms (www.breakingatoms.co.uk)
    Music produced by David John Walker (www.imperialbeats.co.uk)

    • 44 min
    The Cookie Crumbles

    The Cookie Crumbles

    Data is one of the most valuable assets a business can have & has a huge impact on its potential to grow – informing decisions, shaping product development and driving customer experience. In order to collect sufficient data, brands have relied for years on cookies created by third-party technology companies.
     
    However, what started as a convenient way for brands to get to know their customers and serve them relevant content online has led to data scandals, growing concern from regulators and distrust from consumers. As a result, Google is phasing out third-party Cookies, retiring them completely by the end of 2022, meaning brands will no longer have access to much of the data that they have used to curate personalised customer journeys.
     
    This is an opportunity for brands to adapt to new ways of using data with integrity and show consumers that they are on their side. Wunderman Thompson Data’s Head of Business Consulting, Olivia Hawkins, Wavemaker's Head of Precision, Tarik Windle and Carsten Hyldahl, Director of AI & Identity at Wunderman Thompson MAP, share their thoughts on this opportunity with our host, Gemma Milne. They’ll discuss what ‘data with integrity’ means and explore how technology can help brands offer more tailored experiences in the future.
     
    Be sure to follow Wunderman Thompson Technology on: 

     
    LinkedIn 

    Twitter 

    Instagram 

    Facebook 

    YouTube

    Website
     
    Produced by Breaking Atoms
    Music produced by Imperial

    • 42 min

Customer Reviews

3.3 out of 5
3 Ratings

3 Ratings

Top Podcasts In Technology

Lex Fridman
Jason Calacanis
NPR
Jack Rhysider
Jason Calacanis
Bloomberg Intelligence