Open source software is an ocean of opportunity. If your job (and passion) is to propel conversions, leads, and revenue, OPEN WATERS is the podcast for you. Dive in to an exploration of open source technologies and strategies to maximize your martech investment.
Mediacurrent is a full-service digital agency that implements world-class open source software development, strategy and design to achieve defined goals for enterprise organizations seeking a better return on investment.
Mediacurrent is passionate about what we do. We are a team of 80+ Drupal, Digital, Design, and QA experts committed to high standards. We organize Drupalcamps, meet-ups, generate white papers, write blogs, give presentations, sponsor events, and provide training.
Visit mediacurrent.com/resources for links.
Design at Scale: The Playbook for Higher Education Brands
Hey everyone! Welcome to Season 2 of the Open Waters podcast by Mediacurrent (http://www.mediacurrent.com/podcast). I’m your new host, Susan Cooper. My cohosts Mario Hernandez and Mark Shropshire will be coming to you each month to explore the intersection of open source technology and digital marketing.
In today’s episode we’ll be speaking with Sheree Hill, Creative Director of Mediacurrent and John G., digital designer at Mediacurrent. Both have been doing extensive work in higher education, building design systems, addressing pain points of scale and velocity and bringing brand stories to life.
We’ll explore some of the challenges facing marketers and designers in higher ed, touch on learning modalities and how they function in web and marketing teams, as well as some quick and easy tips to help sharpen your school’s brand strategy and maximize some production workflows.
If you are a marketer, designer or tech lead for higher ed, this episode is for you!
Challenges in higher education marketing:
Inquiry based learning approaches, such as design thinking exercises to establish guidelines to create richer learning experiences
Brand guidelines based on the brand workshops to help inform all design decisions and asset production.
Foundational systems across all touchpoints, not just components, but cloud templates, and even consult on team structure and skill sets.
Tools and Tricks:
Cloud collaboration - Google Docs for ebook templates
Processes - legacy content updates
Brand guide & Brand Kits in Canva (http://www.canva.com)
Brand strategy planner
Importance of Mission and Vision:
Helps inform decisions
For more information, check out Sheree’s Webinar: Leveraging Design Systems to Streamline Web Projects (https://www.youtube.com/watch?v=IIbZpwcBxK4&t=434s)
You can find us at mediacurrent.com/podcast and subscribe on your favorite podcast app. If you liked this episode, share it with your friends and tag @mediacurrent on Twitter (http://www.twitter.com/mediacurrent). For more resources on open source technology, thought leadership and case studies, visit us at Mediacurrent.com.
Open Waters Season 2 Trailer
How can you use open source technology to maximize your Martech investment?
Welcome to Mediacurrent’s Open Waters Podcast. Visit us at https://www.mediacurrent.com/podcast
Mediacurrent is proud to announce Season 2 of the Open Waters podcast. We’re here to explore the intersection of open source technology and digital marketing. During Season 2, we will be covering topics including:
* How to optimize your digital strategy
* Accessibility as a business imperative
* UX Design Principles
* How it all works together using open source technologies like Drupal
SUSAN: I’m your new host, Susan Cooper (https://www.linkedin.com/in/susan-cooper/), and I’ll be here with your old friends Mario Hernandez (https://www.linkedin.com/in/mariorhernandez/) and Mark Shropshire (https://www.linkedin.com/in/markshropshire/) to bring you the best in digital marketing and technology.
MARIO: Hello everyone. This is Mario. I’m back and this time with two new great co-hosts, Susan and Shrop. I am very excited about resuming the podcast and bringing you great content from guests who are leaders in the Open Source community. We encourage you to subscribe to our podcast in your favorite podcast app so you don’t miss out on awesome discussions, resources and the latest in Drupal and Open Source.
SHROP: Hi, this is Shrop. I’m a creative leader who has a heart for helping individuals be their best, while working with teams delivering best-in-class software projects built with open source technologies.
At Mediacurrent, (https://www.mediacurrent.com/) we value giving back. This is in our D.N.A. as an open source expansion partner. We want to share our approaches to successful digital projects, helping you gain the information you need to improve your important work. Not only will you get the details of our experiences, but you will get to hear from our fantastic clients and partners!
We are so excited to bring you a fresh perspective on open source technology and digital marketing this season! Make sure to subscribe today so you will not miss a single episode!
SUSAN: If you are a Chief Marketing Officer, Chief Technology Officer, Software Engineer, or Director of Marketing, this is the podcast for you. Or if you're a marketer interested in Marketing Technology and Digital Strategy, you’re not going to want to miss what we have in store for you in 2021.
So check us out at mediacurrent.com/podcast and subscribe today on your favorite podcast app.
Project Managing an Open Source Project
In this episode, we welcome a new host, Christine Bryan. And as a sort of initiation, we interview her about project managing an open source project.
Christine has been working in marketing and technology for over fifteen years. She’s worked in government, non-profit, and for-profit industries. Her first Drupal project was on Mass.gov, (https://www.mediacurrent.com/work/case-study/massgov) the state website for Massachusetts, and since then she’s worked with clients including universities, manufacturing, and financial services. In her spare time she parents a pretty awesome one year old kiddo, plays video games, and likes to walk around the world at Epcot.
Let’s talk about Jira (https://www.mediacurrent.com/blog/atlassian.com/software/jira).
* Tell us about yourself and your role as a project manager (PM) at Mediacurrent.
* How did you get started in Project Management?
* What are some qualities you need to be an effective PMs?
* Are there specific challenges an Open Source project presents from a PM point of view?
* When we asked you what you wanted to talk about on your first time out on the podcast, why did you choose Jira?
* As a PM, do you interact with Marketers of the project you are managing? How do marketers get involved with your projects?
* What could potentially make a project fail if not managed properly? And how would you avoid failure?
* A project, although managed by a PM, depends on the execution of many people (devs, stakeholders, etc.), what do you think others can do to increase the chances of success?
* How do you define success when managing a project?
Enterprise Marketing with Lynne Cappozi
In this episode, we're joined by Lynne Cappozi, Acquia’s CMO. Lynne weighs in on how to maximize your investment in Acquia products, top digital marketing challenges (https://www.mediacurrent.com/blog/our-clients-top-2019-digital-marketing-challenges), and how open source is changing the game for marketers.
Lynne is one of Acquia’s boomerang stories, first serving as CMO in 2009 and returning to Acquia in 2016 to lead the marketing organization into its next stage of growth. Prior to her experience at Acquia, Lynne held various marketing leadership roles in the technology space at companies such as JackBe, Systinet & Lotus Development, all of which were acquired during her tenure. Outside of her work at Acquia, Lynne is on the board of directors at the Boston Children’s Hospital Trust (http://giving.childrenshospital.org/)and runs a nonprofit through the hospital.
* CVent (https://www.cvent.com/en/download-cvent-events-app)
* GoGoGrandparent (https://gogograndparent.com/)
* Tell us about yourself and your role at Acquia.
* What does Acquia do?
* How has open source changed the practice of marketing for Acquia’s customers?
* What kind of organizations make up Acquia’s customer base?
* Being a marketer yourself, what do you see as the biggest challenge for enterprise marketers as we head into 2020?
* What is Acquia doing to help marketers overcome those challenges?
* Where do digital agencies like Mediacurrent fit into Acquia’s ecosystem?
* What can marketers do to get the most value out of their investment in Acquia products?
Thanks for tuning in for another episode of Open Waters! Looking for more useful tips, technical takeaways, and creative insights? Visit mediacurrent.com/podcast (https://www.mediacurrent.com/podcast) to subscribe and hear more episodes.
Agile Marketing in Open Source
In this episode, we talk with Steve Persch. Steve is the Technical Product Marketing Manager at Pantheon, a WebOp platform for agile teams. Steve began his career in the marketing department of the Lookingglass theatre company in Chicago, managing their website and other digital marketing efforts. From there Steve became a developer working with WordPress and Drupal. After many years in the Drupal community, Steve joined Pantheon in 2015. After four years in Developer Relations, Steve just moved over to Product Marketing.
The Internet Button:
* Dev Ops Days Video (as Al Gore) (https://twitter.com/stevector/status/1167193030903947264)
* Decoupled Days Video (https://www.youtube.com/watch?v=pzXlJmZATH4)
* Can you tell us about yourself Steve and the company you’re Technical Product Marketing Manager for?
* Can you explain what agile marketing is for our listeners?
* How is agile marketing different? What kind of performance can organizations expect compared to traditional or textbook marketing approaches?
* How does open source software play a role in agile marketing?
* Do you have any success stories you can share about how agile marketing has improved a team or client's performance?
* How can our listeners get started in agile marketing? What are the 1st 3 steps?
* What well-known companies can you think of who are having a lot of success with agile marketing?
* For organizations who employ agile marketing, how much success are they having compared to those organizations that haven’t invested in agile marketing?
* How do you see the practice of agile marketing evolving over the next 5 years?
Can you name one or two things that are critical to being a successful agile marketer?
That’s it for today’s show, thanks for joining us! Looking for more useful tips, technical takeaways, and creative insights? Visit mediacurrent.com/podcast (https://www.mediacurrent.com/podcast) to subscribe and hear more episodes.
Gatsby for Marketers
After a well-deserved winter break, we are back with our first episode of 2020. In this episode, we will be talking with Linda Watkins. Currently, Linda is Senior Director of Marketing at Gatsby, a modern website framework that creates blazing fast, secure, instantly scalable websites. She is sought after for her marketing expertise and frequently consults with large brands worldwide. But first and foremost, she is a practitioner that enjoys sharing her knowledge and experience by engaging with marketers and technologists. She lives in the San Francisco Bay Area and in her free time, plays flute with the Bay Area Rainbow Symphony and enjoys Netflix documentaries.
Linda Watkins has worked for some of the biggest technology brands in the world including Amazon and Cisco Systems. She has also worked for various technology startups that specialize in modern website development. She has over 10 years of experience building scalable marketing programs, driving demand for new services, and planning and executing go-to-market strategies. She is a Stanford Certified Project Manager and has an MBA from Brigham Young University.
Gatsby Preview (https://www.gatsbyjs.com/preview/)
* Mario: Tell us about your role as a Senior Director of Marketing at Gatsby?
* Mario: For those listeners who aren’t familiar with Gatsby JS, can you tell us what it is?
* Bob: What benefits does Gatsby bring to large scale enterprise web teams? What’s attractive to marketers and IT managers?
* Mark: Are any notable brands using Gatsby? Who are they?
* Mark: Where does Gatsby fit into a martech (Marketing Tech