IAB Podcast Advertising Revenue Study Reaction (2021‪)‬ Podcast Advertising Playbook

I love this report from the IAB. I am always very excited for the IAB Upfront event when they share their findings each year. Most of the time, there are statistics that I am already aware of, but then there are some outliers that either bring me joy, or shock. This year, I am happy to report that I am overjoyed with the results.

I would like to share my favorite stats from the study with you and tell you why I think they are important to focus on.

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