99 episodes

A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Carl is the creator of the 7 Stage Growth Method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You're too busy to be reading this, start listening!

Carl Gould #70secondCEO Carl Gould

    • Business
    • 4.4 • 5 Ratings

A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO! Carl is the creator of the 7 Stage Growth Method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business. You're too busy to be reading this, start listening!

    Carl-Gould-#70secondCEO-Airlines Getting it Right - Part 4

    Carl-Gould-#70secondCEO-Airlines Getting it Right - Part 4

    Airlines Getting it Right - part 4
    Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
    And they showed how other airlines try to mimic this process. And what happened was because they didn't make a full commitment, because they took full service employees and put them in a value service segment of the airline, it didn't work out, because the full paradigm shift wasn't there. They didn't make the full commitment as a company, it was just a department. And as we learned, all of those airlines were willing to sacrifice that department meaning if it didn't work out, it didn't work out, and they would try something new. But they would let that segment of the company fail, and it showed that in Southwest Airlines, their commitment is an obnoxious offer. And they are the leader, undisputed leader in that segment. And the other companies didn't make that full commitment. Most of them if not all of them are gone. Okay. Now, the one exception might be JetBlue, which is a former executives from Southwest Airlines helped start JetBlue. They have made a good commitment there. They have survived that well. And there are others but all the other full service airlines that tried to have their version didn't work out. They didn't fully commit to obnoxious and that is critical when it comes to how your ideal client will respond to you.
    Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

    • 1 min
    Carl-Gould-#70secondCEO-Airlines Getting it Right - Part 3

    Carl-Gould-#70secondCEO-Airlines Getting it Right - Part 3

    Airlines Getting it Right - part 3
    Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
    If you've ever been on one of their airline–airplanes, and you heard the safety briefing, they allow the flight attendants to rap or sing or get creative in how they give the safety briefing. There's a legendary story about one of the passengers wrote a letter to Southwest Airlines saying that they didn't like that. And if they continued that this lady would no longer be a customer of Southwest Airlines. They wrote back very respectfully but essentially said, We'll miss you. We're not going to change. We've made a full commitment to this process, which is in favor by our ideal client avatar. This lady may not have been their target client, but they wanted to please their target clients so much so that they back the employee because the employee was executing the obnoxious offer. So it's very, very important that everybody does that. By the way, in the book they talked about Southwest Airlines had the longest streak without any layoffs, that they have the most employees per loaded mile, and highest labor rate per loaded mile of any airline, and yet they were the most successful.
    Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
     

    • 1 min
    Carl-Gould-#70secondCEO-Airlines Getting it Right - Part 2

    Carl-Gould-#70secondCEO-Airlines Getting it Right - Part 2

    Airlines Getting it Right - part 2
    Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
    They got us on the plane and they do certain things to meet this promise. Like you don't get seating, you know that they have a staged way that they bring you onto the plane now, but you don't get to pick your seat you just get on a little earlier okay, they made a commitment as a company that they only go into the airports where they can get preferential gate placements, meaning the closest to the runway because they learned how much money they lose per minute. When the wheels the rubber of the wheels are touching the ground versus how much money they make per minute when the wheels are in the air touching air, not rubber. Okay, so it's all about wheels up because the quicker they can get two wheels up and the longer they can stay wheels up. They become the lowest cost air carrier in every market they serve. Okay, so they made a full commitment all the way through.
    Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

    • 1 min
    Carl-Gould-#70secondCEO-Airlines Getting it Right - Part 1

    Carl-Gould-#70secondCEO-Airlines Getting it Right - Part 1

    Airlines Getting it Right - part 1
    Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
    How many of you would like to go out into an airport and start telling the passengers to get online and stay online earlier? Or go get your food now or go get your book or snack so you can get back and stay online longer? You want to be the person who does that? Right? You go out there, and you tell them that because hey, why don't have to get online earlier, we get online earlier, so we could turn the planes around faster and that message will be reinforced throughout anyone you speak with on Southwest Airlines. I remember one time we went to Southwest, we were flying to Las Vegas and our daughter was a toddler at the time and she was in a stroller and we thought wow, everybody's being so nice. They're coming out, they’re helping us with our bags in the stroller and it was like an express right to get on the plane. Well wouldn't you know, as it turns out, we had not flown southwest before we learned about this whole idea of the quick turnaround. As a matter of fact, we rushed to the gate because we thought we were late. We saw a whole line of people who said oh my god, we missed the flight. They said oh no, there's another flight that's gonna go before you out of this gate. And I said really? We're only 30 minutes away. They said, Oh, yeah, we're gonna get this. This plane is gonna go, we're gonna bring another one and turn it around. Oh, we're done.
    Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

    • 1 min
    Carl-Gould-#70secondCEO-Don't Get Eaten Up

    Carl-Gould-#70secondCEO-Don't Get Eaten Up

    Don't Get Eaten Up!
    Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
    What if you don't perform or you don't try to fulfill as advertised? They're going to eat you up, okay? Because they're going to expose you even further. As somebody who didn't tell the truth, okay? You didn't even try to fulfill your performance, your promise. So the idea is you don't have to be fully successful. But you do have to try. You got to give it everything you've got. And the clients got to see you doing that. Okay. There's a great book on the airlines called the Southwest Airlines way. And it was a book that was a research study on economy-based airlines, right? And why did Southwest Airlines become so successful? And why did the other airlines not become successful, even though many of them tried to have their version of Southwest Airlines remembered ted from United, they just took the t-e-d out of the name and made it shortened it because that was going to be their express service, continental light at the time. And so Southwest Airlines has this entire book where they are fully committed to one statement and that is being the lowest cost air carrier in every market that they fulfill. Okay, in order to do that they have to make a commitment in such a way that other business habits. When was the last time you were on an airline and a pilot helped your board?
    Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

    • 1 min
    Carl-Gould-#70secondCEO-Potential

    Carl-Gould-#70secondCEO-Potential

    Potential
    Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
    Right now you're listening to this audio or watching the video or reading the book, okay, and you're gathering this idea about the obnoxious offer, you are in potential meaning you haven't tried it yet. You're getting the education, and you're thinking about something you might know or do already. You're saying, wait a minute, I think we already do some of this. Okay, so you're intellectually, emotionally, you're batting it around. Okay, how is this going to work for me? How do I apply it? How do I take this concept and adapt it to my specific situation, alright, but at some point, you're going to have to go live. And that's when you switch from potential to performance. And there's a lot of risks here. Okay, you're going to stand out. The whole point of an obnoxious offer is that you will stand out from your competitors, you're not just going to be different, you're going to be better and you're going to be making a bigger and bolder promise. Okay? You stand out, you're fully exposed. Okay? If you perform, or at least you kill yourself trying to perform, you are unfairly rewarded. It's awesome. Okay, you are unfairly rewarded because your clientele will reward you by paying your premium and buying your product or service over and over and over again.
    Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

    • 1 min

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