22 episodes

A series of conversations at the intersection of Commerce, Culture and Creativity with a focus on youth and marketing.
Each week, our host James Erskine (CEO of Rocket, Podcaster and Entrepreneur) will be joined by guests such as Rory Sutherland (Behavioural Economist), Paul Samuels (Vice President of AEG) and Emma Sayle (CEO of Killing Kittens).
He'll be finding out a bit about them, what their role encompasses and about the businesses they work for. Asking them what really motivates, mobilises and fuels young people to take action.
This is Rocket Fuel.

Rocket Fuel: Youth Marketing Rocket

    • Marketing

A series of conversations at the intersection of Commerce, Culture and Creativity with a focus on youth and marketing.
Each week, our host James Erskine (CEO of Rocket, Podcaster and Entrepreneur) will be joined by guests such as Rory Sutherland (Behavioural Economist), Paul Samuels (Vice President of AEG) and Emma Sayle (CEO of Killing Kittens).
He'll be finding out a bit about them, what their role encompasses and about the businesses they work for. Asking them what really motivates, mobilises and fuels young people to take action.
This is Rocket Fuel.

    Ruth Wright - Editor-in-Chief, AMV & Extinction Rebellion Volunteer

    Ruth Wright - Editor-in-Chief, AMV & Extinction Rebellion Volunteer

    Ruth Wright is the former editor in chief at creative agency Abbott Mead Vickers (AMV), an Extinction Rebellion volunteer, and has recently joined VSO: a charity dedicated to eradicating poverty.
    Informed by her extensive career in media and marketing, Ruth Wright brings an eclectic toolkit to fighting the climate crisis. She is a speaker, activist and spokesperson who believes that we should “act first, [and] ask for permission later.”
    Extinction Rebellion is a movement dedicated to overhauling government policies that exacerbate the climate crisis.
    Other topics include: juggling activist and corporate life, Extinction Rebellion’s beginnings, how corporations affect the climate, brand purpose, and conscious youth, 
    This is Ruth Wright’s Rocket Fuel.
    ———————
    Follow James @JamesErskine (twitter.com/jameserskine)
    Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)
    Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)
    wearerocket.co.uk/
    Follow Ruth Wright @ruthie_w (twitter.com/ruthie_w)
    Contact her on LinkedIn (linkedin.com/in/contactruthwright)
    ruthwright.co.uk/

    • 42 min
    Mark Stevenson - Reluctant Futurist

    Mark Stevenson - Reluctant Futurist

    Futurist Mark Stevenson advises corporations on how they can get the most out of the future.
    Using his eclectic background in theatre, stand-up comedy and information technology, Mark instigates positive change for social justice issues and the climate. He realises that, whilst we are all individuals, we are also nodes in a network, which is why we have more power than we often realise - not just as consumers, but as citizens.
    In this episode, we discuss: social justice and climate, making ideas as funny as possible, speaking truth to power, extinction rebellion, and culture, 
    This is Mark Stevenson’s Rocket Fuel.
    ———————
    Follow James @JamesErskine (twitter.com/jameserskine)
    Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)
    Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)
    wearerocket.co.uk/
    Follow Mark Stevenson @Optimistontour (twitter.com/optimistontour)
    Contact him on LinkedIn (linkedin.com/in/mark-stevenson-448334)
    https://markstevenson.org/

    • 35 min
    Ally Owen - Founder, Brixton Finishing School

    Ally Owen - Founder, Brixton Finishing School

    Ally Owen is the founder of Brixton Finishing School, an organisation dedicated to helping those from disadvantaged backgrounds into the creative industries.
    From its inception in 2017, Brixton Finishing School set out to be a disruptor to the creative industries; challenging issues of diversity by being more inclusive to those of BAME heritage and economically disadvantaged backgrounds. BFS provide successful applicants with a free 12-week course, which includes masterclasses from business professionals and avenues into entry-level jobs.
    Coming from a lower-class background herself, Ally knows what it’s like to play an unfair game. This is why she’s made it her mission to “solve the world’s problems,” by helping to those that need it most. Prior to founding Brixton Finishing School, she found success at enterprises such as The Guardian, John Brown and Yahoo! Now, she spends her time tackling unethical hiring practices; ushering in a more equal opportunity society.
    This is Ally Owen’s Rocket Fuel.
    ———————
    Follow James @JamesErskine (twitter.com/jameserskine)
    Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)
    Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)
    wearerocket.co.uk/
    Follow Ally Owen @ally_n1 (twitter.com/ally_n1)
    Contact her on LinkedIn (linkedin.com/in/ally-owen-2920871b)
    Sponsor Brixton Finishing School: brixtonfinishingschool.org/
    twitter.com/BrixtonFSchool
    linkedin.com/company/brixtonfschool

    • 41 min
    Ben Ebbrell - Co-founder, SORTED Food

    Ben Ebbrell - Co-founder, SORTED Food

    Ben Ebbrell is the founder of SORTED, an award-winning YouTube channel dedicated to food.
    Co-founded by school friends Ben Ebbrell, Mike Huttlestone, Jamie Stafford and Barry Taylor ten years ago, the collective destabilised what it meant to a player in the food industry, and continue to be pioneers in the digital space to this day. The now sixteen person team creates highly produced videos for their 2M+ YouTube community, develops apps, and publishes cook books to a global audience.
    Ben Ebbrell is one of the fundamental ingredients to team SORTED. Having followed a ten-year recipe comprised of culinary arts management, a passion for education, and love for his friends, Ben dishes his revelations on:
    entertaining an audience that ages with you, balancing structure and creativity, growing a team, revenue streams, brand purpose, and the youth’s distrust.
    This is Ben Ebbrell’s Rocket Fuel.
    ———————
    Follow James @JamesErskine (twitter.com/jameserskine)
    Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)
    Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)
    wearerocket.co.uk/
    Follow Ben Ebbrell @Bebbrell (twitter.com/Bebbrell)
    Follow Ben on LinkedIn (linkedin.com/in/benebbrell)
    SORTED food: youtube.com/channel/UCfyehHM_eo4g5JUyWmms2LA
    https://sorted.club/

    • 50 min
    Nick Telson - Co-founder, DesignMyNight

    Nick Telson - Co-founder, DesignMyNight

    Nick Telson is the co-founder of DesignMyNight.
    Amassing eight million unique users a month, DesignMyNight is one of the UK’s most popular nightlife discovery platforms. As a B2C, DMN connects consumers and suppliers alike - providing a menu of nightlife experience for punters, and a robust booking system for venues. 
    Having aspired to build a business together since their time at university, Nick Telson and partner Andrew Webster began the blueprint for DMN in 2019, after being blown away by a concierge's knowledge of New York nightlife. Nick quit his job as a marketing director at L’Oreal, and two years later, DesignMyNight was born. Nick tells us how DMN avoided bust during its infancy, and why appealing to everyone, and not just the “cool,” made his business flourish.
    Other topics include: how Nick learned to market, why he hires the passionate and not just the “qualified”, what Nick looks for in his team, the pioneering of DMN, and what young people want from brands.
    This is Nick Telson’s Rocket Fuel.
    ———————
    Follow James @JamesErskine (twitter.com/jameserskine)
    Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)
    Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)
    wearerocket.co.uk/
    Follow DesignMyNight @DesignMyNight (twitter.com/DesignMyNight)
    Follow Nick Telson on LinkedIn (linkedin.com/in/nicktelson1)
    nicktelson.com/
    designmynight.com/london

    • 37 min
    Adnan Ebrahim - CEO, Car Throttle

    Adnan Ebrahim - CEO, Car Throttle

    Adnan Ebrahim is the founder and CEO of Car Throttle, a motoring brand that distributes content online.
    Dubbed “Top Gear for the Facebook generation,” Adnan founded Car Throttle a decade ago, when he was still a student living with his parents. Since then, the brand has gone on to work with the likes of McLaren, Nisan, Mercedes and Red Bull, and has recently been acquired by Dennis Publishing.
    Having built websites and online communities from just 15-years-old - selling his first website before his 18th birthday - we explore how Adnan’s ingenuity and precocity paved the way for Car Throttle’s success. 
    Throughout this episode, we discuss: brand focus, “switching off,” demographics and competitors, and why you should be like Nike and Just Do It.
    This is Adnan Ebrahim’s Rocket Fuel.
    ———————
    Follow James @JamesErskine (twitter.com/jameserskine)
    Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)
    Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)
    wearerocket.co.uk/
    Follow Adnan Ebrahim @adnanebrahim (twitter.com/adnanebrahim)
    Follow Adnan on LinkedIn (linkedin.com/in/adnanebrahim)
    Follow Adnan on Instagram @adnanr35 (instagram.com/adnanr35)
    carthrottle.com

    • 34 min

Customer Reviews

NickH1132 ,

Great podcast

Rocket fuel is awesome !
Just love this podcast
Carry on

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