#009: Storytelling - Graham Brown Future Design Podcast

What do people love about a certain brand or company? 
Is it the quality, price, looks, or is it the story behind it?

When we think of Apple, Microsoft or Amazon, we think of its founders, how they communicate, how they look on stage or on TV, and associate the company around their image. Companies also project their image around how their product or service looks to their end customer.

Storytelling a brand is not something new, it's been done for so long. If you ever watched an episode of Mad Men, even in the 60s they were spinning stories. Then why are we talking about it these days?

I believe in a world of so many options for consumers, if it's not the story of the brand, it's hard to differentiate anymore. Even their stories become tiring because it stinks of commercialism. 

Then how do we do storytelling now? People say "authenticity" but we need to dig deeper into what that means. That's how we do it on the Future Design Podcast.

Graham Brown was the host of the Asia Tech Podcast, that hosted guests like Tony Fernandez (CEO of Air Asia) and Rod Drury (former CEO of Xero). Currently he is a public speaker, author and advises company on topics of leadership, storytelling and podcast creation.

Guest; Graham Brown (http://www.pikkal.com/)
Host: Takatoshi Shibayama (https://www.blockshinesg.com/future-d...)
Creative Producer: Kash Singh (https://www.linkedin.com/in/kash-sing...)
Sound/Camera: Dylan Tan (https://www.willdylan.com)
Music: ShowNing (https://www.showningdj.com)