121 episodes

Does the world need another f'in' marketing podcast? Find out, with me, Ian Truscott, I’m no rockstar, but I’ve picked up a thing or two over the last 20 years on my tour from techie to CMO and trusted advisor. Each week I chat to the true rockstars, my fabulous guests, and chums and share with you some marketing street knowledge that I hope will inspire your inner Rockstar. Learn more, follow and get the show notes at https://rockstarcmo.com.

Rockstar CMO FM Rockstar CMO

    • Business
    • 5.0 • 2 Ratings

Does the world need another f'in' marketing podcast? Find out, with me, Ian Truscott, I’m no rockstar, but I’ve picked up a thing or two over the last 20 years on my tour from techie to CMO and trusted advisor. Each week I chat to the true rockstars, my fabulous guests, and chums and share with you some marketing street knowledge that I hope will inspire your inner Rockstar. Learn more, follow and get the show notes at https://rockstarcmo.com.

    The Marketing Facing a Talent Crisis with Jeff Clark, Katelyn Sorensen CEO of Loomly & Sendible and Robert Rose Inspires over a Cocktail Episode

    The Marketing Facing a Talent Crisis with Jeff Clark, Katelyn Sorensen CEO of Loomly & Sendible and Robert Rose Inspires over a Cocktail Episode

    In the Marketing Studio, Ian Truscott and regular guest rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss an article in The Media Leader that claims marketing is facing a talent crisis, and they examine why that might be and what marketing leaders need to do to solve it.
    Ian goes backstage with an extremely busy marketing leader, Katelyn Sorensen, President of B2B Social at Traject and CEO of social media platforms Loomly and Sendible, managing international teams having recently relocated to the UK. As you’ll hear, Katelyn has had a splendid career, spanning sales and marketing, quickly working through the ranks to Director of Demand Generation for Fierce Inc., a global leadership development and training company, before joining Traject to lead sales and marketing. Katelyn studied psychology and graduated with a cum laude from Whitman College.
    Finally, we are transported away to the Rockstar virtual bar to join Robert Rose, Chief Trouble Maker at The Content Advisory, for a cocktail and an inspiring thought about inspiration.
    If you have any thoughts or suggestions on the topics we discuss, please let us know.
    Enjoy!
    The people:

    Ian Truscott on LinkedIn and Twitter


    Jeff Clark on LinkedIn and Twitter


    Katelyn Sorensen on LinkedIn and Twitter


    Robert Rose on Twitter and  LinkedIn


    Mentioned in this week’s episode:


    Poor training, no purpose: why marketing faces ‘worst-ever’ talent crisis - article on The Media Leader


    Why Marketers Need the Marketing Fundamentals - Jeff Clark on Rockstar CMO

    Katelyn's companies - Traject, Loomly and Sendible


    Robert’s The Content Advisory Blog


    Robert’s latest project: Experience Advisors


    Rockstar CMO:

    Rockstar CMO on the web, Twitter, and LinkedIn


    Previous episodes and all show notes: Rockstar CMO FM


    Rockstar CMO Advisors

    Track List:


    Piano Music is by Johnny Easton, shared under a creative commons license

    We’ll be right back by Stienski & Mass Media – on YouTube


    Adult Education by Daryl Hall & John Oates – on Spotify



    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 10 min
    The Brand Naming with Jeff, PR and Music with Michelle Andersen and Raising the Bar in the Bar with Robert Episode

    The Brand Naming with Jeff, PR and Music with Michelle Andersen and Raising the Bar in the Bar with Robert Episode

    In the newly rebranded Marketing Studio, Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss the process of naming a brand, whether it's a company, a product, or a new service that you offer.
    Ian chats with Michelle Andersen, a marketing communications professional with a career spanning more than 20 years that started as a music publicist, working with Lawrence Welk-owned Vanguard Records, and evolved through working with consumer technology brands from the dawn of the internet, a stint in philanthropy, and now deep into the next iteration of technologies like IoT and Web3. As you’ll hear, her work and career have been led by her passions, almost always involving music and technology. Michelle recently joined NextTech Communications, a women-led agency born from The Bliss Group, as vice president.
    And we wind down the week in the Rockstar CMO virtual bar with Robert Rose, Chief Trouble Maker at The Content Advisory, who transports us away with a cocktail to discuss how we are all exhausted, but need to raise the bar.
    If you have any thoughts or suggestions on the topics we discuss, please let us know.
    Enjoy!

    The people:

    Ian Truscott on LinkedIn and Twitter


    Jeff Clark on LinkedIn and Twitter


    Michelle Anderson on LinkedIn and Twitter


    Robert Rose on Twitter and  LinkedIn


    Mentioned in this week’s episode:


    How to Choose Your Brand Name in 5 Simple Steps by Katy French on Column Five Media

    NextTech Communications

    Robert’s The Content Advisory Blog


    Robert’s latest project: Experience Advisors


    Rockstar CMO:

    Rockstar CMO on the web, Twitter, and LinkedIn


    Previous episodes and all show notes: Rockstar CMO FM


    Rockstar CMO Advisors

    Track List:


    Piano Music is by Johnny Easton, shared under a creative commons license

    We’ll be right back – Stienski & Mass Media – on YouTube


    Firefly by The Black Angels – on Spotify


    Pride (In The Name of Love) by U2 – on Spotify



    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 4 min
    The Brand Building is Back, Jeff Clark is Back and Robert Rose Brings Back a Classic Cocktail Episode

    The Brand Building is Back, Jeff Clark is Back and Robert Rose Brings Back a Classic Cocktail Episode

    This week, as our guest postponed when their neighbor's contractor sliced through their internet, Ian Truscott talks about a recent article he wrote on the importance of brand building - Back to Brand based on a session with the Experience Advisors.
    In the newly rebranded Marketing Studio, Ian Truscott and regular guest rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss getting started with branding, what's different between B2B and B2C, and whether should we focus on product branding or company branding.
    And we round off the week in the Rockstar CMO virtual bar, where Robert Rose, Chief Trouble Maker at The Content Advisory, transports us away with a classic cocktail from his youth to ponder doing more with less.
    If you have any thoughts or suggestions on the topics we discuss, please let us know on the links below.
    Enjoy!

    The people:

    Ian Truscott on LinkedIn and Twitter


    Jeff Clark on LinkedIn and Twitter


    Robert Rose on Twitter and  LinkedIn


    Mentioned in this week’s episode:

    Robert’s The Content Advisory Blog


    Robert's latest project: Experience Advisors


    Rockstar CMO:

    Rockstar CMO on the web, Twitter, and LinkedIn


    Previous episodes and all show notes: Rockstar CMO FM


    Rockstar CMO Advisors


    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 53 min
    The Cathy Breaks Up with Your Website, Kurt Genden of TrueVoice and Robert Suggests an Audit over a Cocktail Episode

    The Cathy Breaks Up with Your Website, Kurt Genden of TrueVoice and Robert Suggests an Audit over a Cocktail Episode

    As regular guest Jeff Clark is away this week, Ian Truscott is joined by Cathy McKnight, VP of Strategy and Consulting and Chief Solver of Problems with The Content Advisory. They discuss a presentation Cathy gave at the recent Content Tech event and how we need to consider breaking up with our website and taking a content-first approach to our storytelling.
    Ian's guest this week is Kurt Genden, the co-founder and managing partner of the full-funnel growth marketing firm TrueVoice, translating the “true voice” of their customers into a meaningful, targeted full-funnel marketing strategy that transforms marketing into an engine for growth. Part marketer, part data scientist and part digital anthropologist, Kurt is a seasoned executive with more than three decades of analytical, technical and management expertise. Prior to co-founding TrueVoice, Kurt served in executive planning roles at several global agencies, including Omnicom, Interpublic Group and Edelman.
    Finally, we retire to the Rockstar CMO virtual bar, where Robert Rose, Chief Trouble Maker at The Content Advisory, transports us away to discuss the sexy business of doing a content audit.
    The people:

    Ian Truscott on LinkedIn and Twitter


    Cathy McKnight on LinkedIn and Twitter


    Kurt Genden on LinkedIn and Twitter


    Robert Rose on Twitter and  LinkedIn


    Mentioned in this week’s episode:

    Content Tech

    Cathy’s podcast: Unchartered Journeys


    The 4 C's Formula: Your building blocks of growth on GoodReads


    Robert’s The Content Advisory Blog


    Robert & Cathy’s latest project: Experience Advisory


    Rockstar CMO:

    Rockstar CMO on the web, Twitter, and LinkedIn


    Previous episodes and all show notes: Rockstar CMO FM


    Rockstar CMO Advisors


    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 10 min
    The Cathy has 7 Things, James Scherer on Content and Robert Knows What He Doesn't Know over a Cocktail Episode

    The Cathy has 7 Things, James Scherer on Content and Robert Knows What He Doesn't Know over a Cocktail Episode

    This week as his regular guest is away, Ian Truscott is joined by Cathy McKnight, VP of Strategy and Consulting and Chief Solver of Problems with The Content Advisory and they discuss the seven things to consider in building a bedrock for long-term digital success, based on a presentation Cathy gave at the recent Content Tech event.
    Ian’s guest is James Scherer, VP of Growth at content marketing agency Codeless. As you’ll hear he has been a writer, editor, and inbound marketer since 2013, and loves to see brands grow through content. They chat about his role as VP of Growth, content marketing and the pillar and post content strategy James implements with his clients.
    Finally, we retire to the Rockstar CMO virtual bar, where Robert Rose, Chief Trouble Maker at The Content Advisory discusses knowing what you don't know over a cocktail in the virtual Rockstar CMO bar.
    The people:

    Ian Truscott on LinkedIn and Twitter


    Cathy McKnight on LinkedIn and Twitter


    James Scherer on LinkedIn and Twitter


    Robert Rose on Twitter,  LinkedIn, and The Content Advisory


    Mentioned in this week’s episode:

    Content Tech

    Cathy's article Navigating the Content Iceberg


    Cathy's podcast: Unchartered Journeys


    The Johari Window Model on Wikipedia


    Robert’s The Content Advisory Blog


    Robert & Cathy's latest project: Experience Advisory


    Rockstar CMO:

    Rockstar CMO on the web, Twitter, and LinkedIn


    Previous episodes and all show notes: Rockstar CMO FM


    Rockstar CMO Advisors

    Music:


    Piano Music is by Johnny Easton, shared under a creative commons license

    Stienski & Mass Media – We’ll be right back on YouTube


    Lessons in Love by Level 42 on Spotify



    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 12 min
    The Jeff Just Says No, Rebecca on the CMO and Corporate Strategy and Purpose vs Growth with Robert over a Cocktail Episode

    The Jeff Just Says No, Rebecca on the CMO and Corporate Strategy and Purpose vs Growth with Robert over a Cocktail Episode

    This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss the difficult skill of knowing when to say no as a marketer.
    Ian's guest is Rebecca Biestman, the Chief Marketing Officer at Reputation. Rebecca has had a fabulous marketing career, holding B2B marketing leadership positions at Dialpad and RMS, prior to Reputation. Before moving to B2B tech, Rebecca specialized in B2C marketing for CPG and retail, working for Earth Essentials and Gap. This is her third time on the show, we explored Rebecca’s impressive career in Episode 93, discussed successful CSR programs in Episode 99 and this week we chat about the role of marketing and brand when defining the corporate strategy.
    Finally, we retire to the Rockstar CMO virtual bar, where Robert Rose discusses an article from the Drum and discusses if we can do both growth marketing and do this with a purpose.
    The people:

    Ian Truscott on LinkedIn and Twitter


    Rebecca Biestman on LinkedIn and Twitter


    Robert Rose on Twitter,  LinkedIn, and The Content Advisory


    Mentioned in this week’s episode:

    The Hidden Brain podcast


    Article by Robert - on the Content Marketing Institute website - Is Purpose-Led Marketing a Growth Killer?


    Article from The Drum - P&G’s Marc Pritchard: ‘the industry has gone too far with purpose marketing’


    Marc Pritchard's speech at Vivatech - Brands for Growth and Good


    Robert’s The Content Advisory Blog


    Robert’s latest project: Experience Advisory


    Rockstar CMO:

    Rockstar CMO on the web, Twitter, and LinkedIn


    Previous episodes and all show notes: Rockstar CMO FM


    Rockstar CMO Advisors

    Music:


    Piano Music is by Johnny Easton, shared under a creative commons license

    Stienski & Mass Media – We’ll be right back on YouTube


    Shout by Tears for Fears on Spotify



    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 4 min

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