Rockstar CMO FM Rockstar CMO

Another Ian solo in the studio who shares 5 thoughts, and Robert is in the virtual bar with a great cocktail and a thought about walled gardens. 
It’s last week without Jeff, so our host, CMO but “not a rockstar” Ian Truscott is again in the studio on his own, sharing 5 f’in’ marketing thoughts for the week:
#1 - Not the regular competitors
#2 - Rented Land
#3 - Cold emails
#4 - The Diversity Bonus
#5 - If you can help me grow, I can help you grow
Ian then joins Robert Rose, Chief Troublemaker at The Content Advisory, who shares a very classy cocktail and a thought about social media content in walled gardens. 

Enjoy!
—
The people:
// Ian Truscott on LinkedIn and Threads
// Robert Rose on LinkedIn and Threads
Mentioned in this week’s episode:
// What Now? Ian’s Tuesday 2¢
// Keith Smith’s Fuel Podcast, featuring diversity - interview with Marc Lewis
// LinkedIn Collaborative Articles 
// The LinkedIn comment in a Collaborative Article: “If you can help me grow, I can help you grow” 
// TCA Webinar: Social Media – Crafting A Cutting Edge Strategy
// Robert’s firm: The Content Advisory
// Robert’s “Rose Colored Glasses” column for CMI
Rockstar CMO:
// Monday Mojo - our weekly LinkedIn Newsletter
// The Beat Newsletter that we send every Sunday
// Rockstar CMO on the web, Twitter, and LinkedIn
// Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
// Piano Music is by Johnny Easton, shared under a Creative Commons license
// We’ll be right back by Stienski & Mass Media on YouTube
// Be Honest - Jorja Smith on Spotify

Listen on Apple, Amazon, Spotify or wherever you get your podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices

This week as regular collaborator Jeff Clark continues on his break travelling, our host, CMO but “not a rockstar” Ian Truscott is again in the studio on his own, sharing 5 f’in’ marketing thoughts for the week:
#1 - Right fit marketers
#2 - Is the Forrester term “Frontline marketers” complete bollocks?
#3 - The Buying Tribe
#4 - Distinct and Differentiation
#5 - Your content, like turn signals, is for other people
Ian then joins Robert Rose, Chief Troublemaker at The Content Advisory, for a bit of a rant about why Elon hates marketers with the recent news that Elon has fired one of his marketing teams amidst a large redundancy round at Tesla. 
Enjoy!
—
The people:
// Ian Truscott on LinkedIn and Threads
// Robert Rose on LinkedIn and Threads
Mentioned in this week’s episode:
// Same But Distinct - Ian’s Tuesday 2¢
// Forrester’s Frontline Marketing the Evolution of B2B Growth Teams
// Robert’s article on Tesla’s marketing layoffs - Don’t Follow Tesla’s Marketing Mistake
// Alexander Ingram on his Tesla layoff on LinkedIn
// Robert’s firm: The Content Advisory
// Robert’s “Rose Colored Glasses” column for CMI.
Rockstar CMO:
// Monday Mojo - our weekly LinkedIn Newsletter
// The Beat Newsletter that we send every Sunday
// Rockstar CMO on the web, Twitter, and LinkedIn
// Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
// Piano Music is by Johnny Easton, shared under a Creative Commons license
// We’ll be right back by Stienski & Mass Media on YouTube
// So Much Thing to Say by Bob Marley - on Spotify

Listen on Apple, Amazon, Spotify or wherever you get your podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices

This week as regular collaborator Jeff Clark continues on his break travelling, our host, CMO but not a rockstar Ian Truscott is in the studio on his own, sharing 5 f’in’ marketing thoughts for the week - which are:
#1 - Doing a podcast monologue
#2 - People asking to pick your brains
#3 - Why aren’t people filling in your form?
#4 - Ask why you are doing something
#5 - Trust and personas
Ian then joins Robert Rose, Chief Troublemaker at The Content Advisory, who shares a great cocktail and advice for creating a content cocktail, especially in a crowded B2B category as your approach to content, its form and how you communicate it can differentiate your business. 
Enjoy!
—
The people:
// Ian Truscott on LinkedIn and Threads
// Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:
// Let them pick your brain - Ian’s Tuesday 2¢
// Pain, Need, Aspiration and Trust - Ian’s Tuesday 2¢
// Crafting A Cutting Edge Social Media Approach In 2024 - Upcoming TCA Webinar 
// Robert’s firm: The Content Advisory
// Robert’s “Rose Colored Glasses” column for CMI.

Rockstar CMO:
// Monday Mojo - our weekly LinkedIn Newsletter
// The Beat Newsletter that we send every Sunday
// Rockstar CMO on the web, Twitter, and LinkedIn
// Previous episodes and all the show notes: Rockstar CMO FM.

Track List:
// Piano Music is by Johnny Easton, shared under a Creative Commons license
// We’ll be right back by Stienski & Mass Media on YouTube
// Think (About it) Patra ft Lynne Collins - on YouTube

Listen on Apple, Amazon, Spotify or wherever you get your podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Jeff Clark starts a month-long break from the show, and so our “not a rockstar” host Ian Truscott, catches up with regular guest, Chief Problem Solver and Lead Analyst, from the Content Advisory Cathy McKnight, for her 10th appearance on the show. 
Ian and Cathy chat about the importance of content operations in the face of all the immediate demands on marketing, some takeaways from a recent webinar she hosted with Liana Cardenes Cave, Hilton’s Senior Director, Content Orchestration and what she’s learned from interviewing influential and successful women on her podcast The Uncharted Journey.
Ian then retires to the Rockstar CMO virtual bar to join Cathy’s colleague Robert Rose, Chief Troublemaker at The Content Advisory, who, over a cocktail he’s recommending for breakfast, shares some interesting, informal research he’s done with his clients and community on the different use cases marketers are using AI for. And, it seems we are creating work with the robots, not reducing it. 
Enjoy!
—
The people:
// Ian Truscott on LinkedIn and Threads
// Cathy McKnight on LinkedIn
// Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:
// Controlling Content Chaos with Content Orchestration – TCA Webinar
// Cathy’s podcast: Uncharted Journeys 
// Robert & Cathy’s firm: The Content Advisory
// Robert’s “Rose Colored Glasses” column for CMI.

Rockstar CMO:
// Monday Mojo - our weekly LinkedIn Newsletter
// The Beat Newsletter that we send every Sunday
// Rockstar CMO on the web, Twitter, and LinkedIn
// Previous episodes and all the show notes: Rockstar CMO FM.

Track List:
// Piano Music is by Johnny Easton, shared under a Creative Commons license
// We’ll be right back by Stienski & Mass Media on YouTube
// Don’t You (Forget About Me) - Simple Minds on Spotify

Listen on Apple, Amazon, Spotify or wherever you get your podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices

This week in the marketing studio, Jeff Clark, our resident strategy advisor, and our host Ian Truscott chat about some recent articles on and research into the apparent death of the CMO and, if the CMO is not dying, then the much-discussed shorter tenure of marketing leaders compared to their peers. 
Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, who, over a fabulous cocktail, shares a thought about content operations and how we should take a leaf out of Hollywood’s book and hire a director.  
Enjoy!
—
The people:
// Ian Truscott on LinkedIn and Threads
// Jeff Clark on LinkedIn
// Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:
// Fortune 500 companies are eliminating chief marketing officer roles as the position loses C-suite clout
// Are we witnessing the end of the CMO? No, and stop asking
// CMOs Regaining The Faith Of Their Bosses, Survey Shows
// Boathouse CEO Study on Marketing and the CMO
// Evaluating a CMO Opportunity - Grant Johnson
// This Old Marketing on YouTube
// Robert’s firm: The Content Advisory
// Robert’s “Rose Colored Glasses” column for CMI.

Rockstar CMO:
// Monday Mojo - our weekly LinkedIn Newsletter
// The Beat Newsletter that we send every Sunday
// Rockstar CMO on the web, Twitter, and LinkedIn
// Previous episodes and all the show notes: Rockstar CMO FM.

Track List:
// Piano Music is by Johnny Easton, shared under a Creative Commons license
// We’ll be right back by Stienski & Mass Media on YouTube
// Arctic Monkeys - Do You Wanna Know on YouTube

Listen on Apple, Amazon, Spotify or wherever you get your podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices

This week in the Rockstar CMO Marketing studio, Jeff Clark, our resident strategy advisor and our host Ian Truscott chat about analysts and influencers in B2B.
They discuss whether the old Forrester and Gartner models are still relevant, how to work with analysts, and the rise of the influence of smaller firms and influential individuals, publications, blogs, and podcasts (like ours!).
Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, who, over a spicy cocktail, shares some thoughts about Adtech, data and specifically the general industry malaise about the coming changes to third-party cookies.
Learn more about your ad choices. Visit megaphone.fm/adchoices