The Mom First Entrepreneur Kat McLead

The last meaty part of pinpointing your niche is crafting your right offer so your clients yell "YAY!" and PAY!

If you're not signing clients, that means that your offer isn't right.  Tie together your skills, gifts and talents with an audience you have access to, that is able and willing to pay you.  Your asking price needs to guarantee high profit for the time spent, to deliver a transformation for your clients.  

Your offer needs to speak to your ideal client's pain points, using their own words - not just what you think they need!  If they don't want what you are trying to sell, they're not going to buy it.  With the right offer, clients will be thrilled to start working with you.

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MAKE MORE MONEY!

Let's be honest - you're in business to make money.  Once you have your perfect business idea and an audience you have access to that's willing and able to pay you, the next hurdle is your own mindset.  If it feels yucky to expect a profit for working your business, then you need to square it in your own mind so that you're able to ask your premium price.  

As busy moms, our time is precious.  In order to make money for your family that pays high profit for the amount of time spent, you have to stand in your expertise and command your premium profit.  Your price should reflect the result for your client, not an hourly rate, making sure you're making high profit for the time spent.

You, lovely mama, are a boutique.  Treat your business like the premium, high-end boutique you are and ask your price with confidence.  

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In part 2 of my Pinpoint Your Niche challenge, we tackle the next important part: how are you going to find your clients?



Your ideal client has to meet some specific criteria.  You need to have access to this audience, you have to want to work with this audience, they have to need what you offer, and they have to be able to pay you.  If they don't meet all of these criteria, then you aren't going to be successful.  If they aren't able and willing to pay, they won't hire you!



Join the conversation in our Facebook group: https://www.facebook.com/groups/momfirstentrepreneurs

If you are already in my Facebook group (Mom First Entrepreneurs: Building Businesses for Profit, Purpose and Pleasure), this is Day 1 from the challenge I ran last week to help you pinpoint your niche and build a profitable, purposeful, pleasurable business.

Today's focus is on profit.  It's super important that your business idea is actually profitable.  Don't get sucked into the typical mom traps of online low-profit businesses, spending time and money learning new skills, and assuming that you have nothing to offer.  The right business idea won't magically appear - you have to take inventory of your skills and talents and then lock those into a profitable niche.  

Don't get confused though - passion+confidence doesn't necessarily equal profit!  What good is a business idea that doesn't make money?  On the other hand, if you're too broad with your idea, it's way harder to connect with the people who are willing to pay you.

Your assignment: talk to the people close to you and make a list of your talents, skills, and gifts.  That's all!  Talk soon!

Join the conversation: https://www.facebook.com/groups/momfirstentrepreneurs/

Get your free guide here: sahmentrepreneur.com

I just got done with a swim in the ocean and I had to share this with you.  I have created my own dream life through the power of niching in business. 

I've always dreamed of the freedom to run away from my horrible upbringing and I've found a way to do it, and create my own amazing life.  I love helping my clients be more themselves, make more money, and really create what they really want from their own life.

It all starts with pinpointing the right niche.  Good news is, I can help!  I'm hosting a 4-day Pinpoint Your Niche Challenge in my Facebook group next week, September 14-17!  

Join the group here! https://www.facebook.com/groups/momfirstentrepreneurs/

It's not static - it's the ocean!  

The 2 most common mistakes I see when it comes to sales or discovery calls are extremely common and can completely derail your sale.

When you're jumping into messenger, don't immediately talk about your "program."  People don't care about your program unless you're already strongly established and the program is recognizable by name!  Focus on your potential client and their specific situation.  Keep it about them!  Really listen to what they're saying and what they need, then fill in your expertise.

The second mistake I see is letting imposter syndrome rule your discovery call.  Sales calls are a learned skill and nobody gets them right the first time - but the most important thing is to not let your insecurities tell your potential clients that they're doing fine without you, or that you should immediately give them a discount.  State your offer, stand in your expertise, and shut up!  Let them make the decision whether they need your services or not!



Join the conversation on Facebook: https://www.facebook.com/groups/momfirstentrepreneurs

Get your FREE guide to my 4-step system for having clients excited to pay you! sahmentrepreneur.com