36 episodes

Holistic Business Matters is especially for complementary and alternative medicine (CAM) professionals, coaches and therapists wanting to create a thriving, sustainable business.

Bite-sized episodes with the occasional interview covering marketing, business and mindset to help you create a practice you're proud of. Providing practical tips and addressing any challenges you may face setting up and running a health and wellness business. Learn how to create marketing that feels good and is based on connection, building great relationships and ultimately, attracting clients to your door.

Join Helen, a complementary practitioner and chartered marketer to learn how to grow your holistic business, your way. She'll be combining her experience in personal development and marketing to help you discover the best way to share your work with the world.

A full blog post with show notes and links for each episode can be found on Helen's website: https://www.helenharding.co.uk/

Connect with Helen @helenhardinguk on all the main social media platforms.

Holistic Business Matters Helen Harding

    • How To

Holistic Business Matters is especially for complementary and alternative medicine (CAM) professionals, coaches and therapists wanting to create a thriving, sustainable business.

Bite-sized episodes with the occasional interview covering marketing, business and mindset to help you create a practice you're proud of. Providing practical tips and addressing any challenges you may face setting up and running a health and wellness business. Learn how to create marketing that feels good and is based on connection, building great relationships and ultimately, attracting clients to your door.

Join Helen, a complementary practitioner and chartered marketer to learn how to grow your holistic business, your way. She'll be combining her experience in personal development and marketing to help you discover the best way to share your work with the world.

A full blog post with show notes and links for each episode can be found on Helen's website: https://www.helenharding.co.uk/

Connect with Helen @helenhardinguk on all the main social media platforms.

    How to Value Yourself and Your Services

    How to Value Yourself and Your Services

    Do you value the service you offer your clients? It’s not unusual for therapists, coaches and holistic practitioners to undervalue themselves. Often looking to offer their services for free or cheaply because they feel everyone has the right to health and well-being.
    Whilst I totally agree, as humans, we deserve to be happy and healthy, as practitioners we deserve to thrive. The work we do to support our clients is too important for us to be struggling to make a living.
    Value isn’t just about money; it’s also how you feel about the work you do and owning the difference you make in the world.
    (01:42) The cost of becoming a practitioner
    (03:46) Setting up your practice
    (04:10) Ongoing coats to maintain your practice
    (05:10) What qualifies you to do the work you do?
    (06:36) The value of results your clients achieve
    (07:26) Remind yourself of your value
    Join the Holistic Business Matters Facebook group (https://www.facebook.com/groups/holisticbusinessmatters/)
    Blog post, show notes and links: helenharding.co.uk/podcast35 (https://www.helenharding.co.uk/podcast35)
    Reset for Success 8-week Programme (https://www.helenharding.co.uk/reset-for-success/)

    • 11 min
    How to Review Your Client Journey

    How to Review Your Client Journey

    The way we work and market ourselves has dramatically changed this year. It’s time to review your client journey and understand where you’re missing steps and where you need to focus your communication.
    Your client journey is simply the route they take from discovering you, to working with you. Once you start seeing clients, they already follow a path whether you realise it or not. Having clarity over this will help you focus your marketing efforts.
    Podcast 34 show notes:(01:06) What is the client journey?
    (01:44) Sales funnel
    (02:16) Flywheel
    (02:56) Map out your client journey
    (03:33) The steps of your clients' journey
    (04:24) Marketing to attract new clients
    (05:19) Engaging with prospective clients
    (06:54) Delighting clients
    (08:19) Reflect on your client journey
    Join the Holistic Business Matters Facebook group (https://www.facebook.com/groups/holisticbusinessmatters/)
    Blog post, show notes and links: helenharding.co.uk/podcast34 (https://www.helenharding.co.uk/podcast34)
    Book your free discovery call (https://app.acuityscheduling.com/schedule.php?owner=19430384&appointmentType=13912784)

    • 9 min
    How to Use Speaking to Promote Your Holistic Business

    How to Use Speaking to Promote Your Holistic Business

    How do you feel about speaking to promote your health and well-being business? It’s one of the best ways to access potential clients, but many practitioners avoid public speaking. Whilst it may take you out of your comfort zone, it's certainly a skill that can be developed.
    Because of the pandemic, most of the speaking opportunities have moved online but speaking is still a great way to grow your business. This year I've run regular free talks for my clinical practice, done an online book launch and I’m speaking at a conference next month.
    If public speaking doesn’t fill you with joy, start small and grow from there. You’ll build in confidence as you go and you’ll start to develop your own style. You'll get a deeper understanding of your topic and how to communicate it effectively.
    (02:56) Start small
    (03:51) Free talks
    (05:06) Social media live video
    (06:04) Run workshops
    (07:28) Speak at conferences
    (08:11) Webinars
    (08:42) Podcasts
    (10:17) Join a speaking group
    Join the Holistic Business Matters Facebook group (https://www.facebook.com/groups/holisticbusinessmatters/)
    Blog post, show notes and links: helenharding.co.uk/podcast33 (https://www.helenharding.co.uk/podcast33)
    How to give talks for your holistic business (https://www.helenharding.co.uk/how-to-give-talks-for-your-complementary-practice/)
    How to get started creating workshops (https://www.helenharding.co.uk/creating-workshops-and-programmes/)
    Power Hour (https://www.helenharding.co.uk/power-hour/)

    • 11 min
    How to stop feeling like an imposter

    How to stop feeling like an imposter

    It was the morning of my book launch and I started to feel like an imposter. Concerned that at any moment, someone will see straight through me. Who am I to write a book???
    It's not the first time I've felt like an imposter - I kept myself hidden for years. I was always the person in the background, making sure everything worked - that was my comfort zone.
    By playing small, I sabotaged myself and my success and starting my own business meant I had to step out of the shadows.
    I've noticed every time I step out of my comfort zone, this demon pops up. It tests me to see if it can throw me off track and it's when I need to do some of the inner work on myself.
    Working in personal development, this issue haunts so many of my clients, especially women. Maybe they' more open about it, but feeling like an imposter isn't fun!
    Even the successful, rich and famous who appear to be in complete control on the surface, can feel like frauds.
    (02:44) What is imposter syndrome?
    (03:00) Signs of imposter syndrome
    (04:13) You're not alone
    (05:20) Things you can do to stop imposter syndrome
    (06:25) Talk it through
    (06:50) Make a decision
    (07:41) Appreciate what you've achieved
    (08:27) Take action
    (09:17) Change your focus
    (09:48) Get help
    (10:12) Your Holistic Business Recipe is now available
    Join the Holistic Business Matters Facebook group (https://www.facebook.com/groups/holisticbusinessmatters/)
    Blog post, show notes and links: helenharding.co.uk/podcast32 (https://www.helenharding.co.uk/podcast32)
    Register for the online book launch (https://www.eventbrite.co.uk/e/your-holistic-business-recipe-online-book-launch-with-helen-harding-tickets-116130921713)
    Pre-order offer: Your Holistic Business Recipe (https://www.helenharding.co.uk/your-holistic-business-recipe/)

    • 12 min
    Preview of Your Holistic Business Recipe

    Preview of Your Holistic Business Recipe

    My book’s finally arrived! Weird after all this waiting, it took me a while to build up the courage to open the box. It’s been a while since the first draft was submitted to the publisher and although there have been a lot of revisions, it’s weird to actually have it here. A real book, done, printed and ready to be released into the world.
    So this week, I thought I’d share the first chapter - the introduction with you to give you a little insight into what it’s all about.
    (01:23) The introduction chapter of Your Holistic Business Recipe
    (04:19) This book is for you if...
    (06:12) Common myths about building a successful practice
    (11:20) Procrastination will kill your practice
    (12:59) Imperfect action
    (13:56) How to use this book
    (16:10) Invitation to the online launch event
    Join the Holistic Business Matters Facebook group (https://www.facebook.com/groups/holisticbusinessmatters/)
    Blog post, show notes and links: helenharding.co.uk/podcast31 (https://www.helenharding.co.uk/podcast31)
    Register for the online book launch (https://www.eventbrite.co.uk/e/your-holistic-business-recipe-online-book-launch-with-helen-harding-tickets-116130921713)
    Pre-order offer: Your Holistic Business Recipe (https://www.helenharding.co.uk/your-holistic-business-recipe/)
    Government report - press release (https://www.helenharding.co.uk/mps-want-complementary-traditional-natural-medicine-rescue-nhs/)

    • 18 min
    Why do You Need a Holistic Business Recipe?

    Why do You Need a Holistic Business Recipe?

    Marketing and business have a bad reputation with many therapists, coaches, and holistic health professionals. I know many of my clients feel it’s some sort of dark art and shy away from it. Online marketers making promises of building 6 figure businesses in 6 weeks – it’s total BS.
    Get rich quick schemes and blueprints may work for the creator, but it doesn’t mean they’ll work for you. The designer may have found their way of building a successful business, but there’s no “one size fits all” approach.
    What works for you will be completely different from what works for me, or the online expert claiming to have “the answer”. The constant barrage of “work longer, work harder, work faster, work better” just leads to frustration, disappointment, and forgotten dreams.
    Instead of trying to conform to someone else’s formula, create your own recipe. One that works to your strengths, your values, and available resources.
    You’re more likely to do the work because it’s tailored to you, and therefore, ultimately succeed. This is your business and you’re at the heart of it.
    02:44 Your Holistic Business Recipe
    04:00 Excerpt from the book
    06:07 Picking the right ingredients
    08:04 Are you prepared to do the work?
    09:02 New book launch
    Join the Holistic Business Matters Facebook group (https://www.facebook.com/groups/holisticbusinessmatters/)
    Blog post, show notes and links: helenharding.co.uk/podcast30 (https://www.helenharding.co.uk/podcast30)
    Register for the online book launch (https://www.eventbrite.co.uk/e/your-holistic-business-recipe-online-book-launch-with-helen-harding-tickets-116130921713)
    Pre-order offer: Your Holistic Business Recipe (https://www.helenharding.co.uk/your-holistic-business-recipe/)

    • 11 min

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