23 min
S04 Call #5: Why disrupt wholesalers when you can enable their digital and financial capabilities with Credibook (YC W22) CEO and co-founder Gabriel Frans On Call with Insignia Ventures
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- Business
With Indonesia's SMEs sector getting wave after wave of digital solutions, it's important to have focus and direction, and disruption isn't always the answer. Gabriel Frans, the CEO and co-founder of Credibook, goes on call to answer: why enablement through software for financial and operational management, why digital bookkeeping as the go-to-market product, why the focus on wholesale retailer SMEs, why build the Faire for Indonesia through Credimart, why Y Combinator, among many other why's.
Transcript
Timestamps
(00:59) Paulo introduces Gabriel;
(01:41) Credibook’s origins;
(02:58) Why bookkeeping?;
(04:11) How has bookkeeping as an entry point built up Credibook’s momentum?;
(05:02) Why did Credibook venture into B2B wholesale solutions through Credimart?;
(06:56) How does Credimart impact Credibook’s product trajectory and growth?;
(07:43) Why the YC admission process is already valuable for founders and Gabriel’s biggest learning from the program;
(09:19) Gabriel’s advice for founders looking to get into YC;
(10:04) What is Credibook’s impact on the Indonesian economy?;
(12:03) How Credibook stands apart from other Indonesian SME enablers;
(13:15) How and why Credibook works with Fazz Financial;
(14:24) Credimart as the Faire of Indonesia;
(15:30) What makes an effective leader at Credibook;
(16:34) What are the biggest gaps for wholesaler SMEs that have yet to be filled?;
(17:58) Credibook’s role in driving Indonesian SMEs into the future;
(19:12) Rapid Fire Round;
About our guest
Gabriel Frans is CEO and co-founder of Credibook (YC W22). He built his career in product management in tech companies including Traveloka and Kudo, leading multifunctional teams, managing entire product line life cycles, and driving product expansion. He received his Bachelors in Electrical and Electronics Engineering from ITB.
Music: Energetic and Upbeat Rock Background Music For Videos and Workouts
The content of this podcast is for informational purposes only, should not be taken as legal, tax, or business advice or be used to evaluate any investment or security, and is not directed at any investors or potential investors in any Insignia Ventures fund.
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Send in a voice message: https://podcasters.spotify.com/pod/show/oncallinsignia/message
With Indonesia's SMEs sector getting wave after wave of digital solutions, it's important to have focus and direction, and disruption isn't always the answer. Gabriel Frans, the CEO and co-founder of Credibook, goes on call to answer: why enablement through software for financial and operational management, why digital bookkeeping as the go-to-market product, why the focus on wholesale retailer SMEs, why build the Faire for Indonesia through Credimart, why Y Combinator, among many other why's.
Transcript
Timestamps
(00:59) Paulo introduces Gabriel;
(01:41) Credibook’s origins;
(02:58) Why bookkeeping?;
(04:11) How has bookkeeping as an entry point built up Credibook’s momentum?;
(05:02) Why did Credibook venture into B2B wholesale solutions through Credimart?;
(06:56) How does Credimart impact Credibook’s product trajectory and growth?;
(07:43) Why the YC admission process is already valuable for founders and Gabriel’s biggest learning from the program;
(09:19) Gabriel’s advice for founders looking to get into YC;
(10:04) What is Credibook’s impact on the Indonesian economy?;
(12:03) How Credibook stands apart from other Indonesian SME enablers;
(13:15) How and why Credibook works with Fazz Financial;
(14:24) Credimart as the Faire of Indonesia;
(15:30) What makes an effective leader at Credibook;
(16:34) What are the biggest gaps for wholesaler SMEs that have yet to be filled?;
(17:58) Credibook’s role in driving Indonesian SMEs into the future;
(19:12) Rapid Fire Round;
About our guest
Gabriel Frans is CEO and co-founder of Credibook (YC W22). He built his career in product management in tech companies including Traveloka and Kudo, leading multifunctional teams, managing entire product line life cycles, and driving product expansion. He received his Bachelors in Electrical and Electronics Engineering from ITB.
Music: Energetic and Upbeat Rock Background Music For Videos and Workouts
The content of this podcast is for informational purposes only, should not be taken as legal, tax, or business advice or be used to evaluate any investment or security, and is not directed at any investors or potential investors in any Insignia Ventures fund.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/oncallinsignia/message
23 min