11 min
Summer Series: Got a good story? Tell it! Business Essentials Daily
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- Business
What’s worse than having people talk about you behind your back? In a business sense, it can be worse if nobody’s talking about you at all. So, if you want your brand spoken about, it’s best that you control what people say. You can do that by telling your own stories. These days more and more businesses are discovering the powerful benefits of brand storytelling. Gabrielle Dolan is a business storytelling expert who shares ideas from her book, ‘Magnetic Stories: connect with customers and engage employees with brand storytelling’.
Business Essentials Daily is produced by:
SoundCartelsoundcartel.com.au+61 3 9882 8333
See omnystudio.com/listener for privacy information.
What’s worse than having people talk about you behind your back? In a business sense, it can be worse if nobody’s talking about you at all. So, if you want your brand spoken about, it’s best that you control what people say. You can do that by telling your own stories. These days more and more businesses are discovering the powerful benefits of brand storytelling. Gabrielle Dolan is a business storytelling expert who shares ideas from her book, ‘Magnetic Stories: connect with customers and engage employees with brand storytelling’.
Business Essentials Daily is produced by:
SoundCartelsoundcartel.com.au+61 3 9882 8333
See omnystudio.com/listener for privacy information.
11 min