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S4 E4 | Audience Segmentation Strategies With HubSpot
Learn how audience segmentation can enable marketers to personalize content and create a consistent brand message. Host Sneha Suhas from StackAdapt is joined by Kelly Sarabyn from Hubspot to explore audience segmentation strategies.
S4 E3 | AI and The Power of Programmatic
Dive into the world of AI and programmatic advertising to learn the advantages of AI-driven platforms. Get an informed look into an exciting future where AI might generate ad content, and redefine KPIs. Host Sneha Suhas joined by AI experts Zeynep Akkalyoncu and Arthur Faisman from StackAdapt.
S4 E2 | Lights, Camera, Digital: The Art of Entertainment Marketing
Learn how the digital landscape is transforming the way entertainment is promoted. Join host Sneha Suhas as she chats with entertainment marketing expert Amanda Au. They uncover the power of analytics, best practices in entertainment marketing, creative approaches that draw audiences, and emerging trends in the world of entertainment marketing.
S4 E1 I Marketing Funnels Demystified: Strategies for Success
Learn how to build a full funnel marketing strategy, how non-linear customer journeys work, and how to optimize your marketing funnels across platforms and industries. Host Sneha Suhas is joined by marketing experts Chris Barr and Adam Ansoff from Add3 to discuss.
S3 Bonus Episode 6 | Decoding Marketing Attribution: Data Driven Success
Learn how new strategies and technologies are enhancing the world of marketing attribution. Sneha Suhas explores how Jewelry Television shifted their marketing attribution strategy to thrive in the evolving digital landscape. Take away insights on selecting an attribution model that aligns with your business and marketing efforts, with expert input from Ryan Mcclurkin, Chief Analytics Officer at Jewelry Television.
S3 Bonus Episode 5 | Strategies for Success in Marketing Financial Services
Sneha Suhas is joined by experts in financial services marketing to unpack the latest trends shaping finance, and to share strategies for marketers in the finance industry. Daniel Allocca, Partner and Head of Digital and Integrated Marketing, Alli Van Spankeren, Vice President, Digital and Integrated Marketing, both from Prosek Partners and Sam Jensen from StackAdapt join Sneha Suhas to discuss actionable insights in the competitive financial marketing landscape.
Great Marketing Content
Thoughtful and insightful content for B2B marketers and brands interested in programmatic. Well done and excellent sound quality! Great easy listening for the workday.