29 min
REPOST: Susan Payton, Business Storyteller Brand Tuned - Rounded Business Design
-
- Marketing
In this episode of the BrandTuned Podcast Shireen interviews Susan Payton who helps business owners tell three stories - their personal story, their business story and their customer story.
How a career writing and researching in TV and radio led to Susan's business which revolves around how businesses should use storiesSusan has trained in Nashville with Donald Miller - the author of Story Brand and is a certified story brand guideWhy your customer’s story is the most important story of all, the one to focus onShowcasing what your customer needs will show you care about their problemsA good example of business storytelling in action is TOMS shoes who donate a pair of shoes for every pair they sell.Susan can be found at thebusinessofstories.comLinkedIn: Susan Payton
Valuable Resources:
Brand Tuned Accreditation
Brand Tuned Newsletter
www.brandtuned.com
In this episode of the BrandTuned Podcast Shireen interviews Susan Payton who helps business owners tell three stories - their personal story, their business story and their customer story.
How a career writing and researching in TV and radio led to Susan's business which revolves around how businesses should use storiesSusan has trained in Nashville with Donald Miller - the author of Story Brand and is a certified story brand guideWhy your customer’s story is the most important story of all, the one to focus onShowcasing what your customer needs will show you care about their problemsA good example of business storytelling in action is TOMS shoes who donate a pair of shoes for every pair they sell.Susan can be found at thebusinessofstories.comLinkedIn: Susan Payton
Valuable Resources:
Brand Tuned Accreditation
Brand Tuned Newsletter
www.brandtuned.com
29 min