Negotiating Brand Deals, Pricing Influencer Partnerships, Growing an Audience & Aligning Your Brand as a Content Creator, with Emma Cortes Made it Happen

This week's episode is featuring Emma Cortes, a Seattle Content Creator. Her blog and Instagram Emma's Edition aims to inspire the modern woman to create, travel, and live life with style. As a fashion and lifestyle blogger, Emma share's everything from fashion trends to try each season to content creation tips. She loves sharing posing ideas, Instagrammable places, as well as her journey as a content creator.

Emma also co-hosts the Content Creatives Podcast with her friend and fellow Seattle content creator Maddy from @madcrayy. Together they share how aspiring influencers and small businesses can discover, grow, and own their brand.

Prior to taking her creative career full-time, Emma worked in the aerospace industry for 6 years. She supported the 787 program, Airplane on the Ground (AOG), as well as Everett Site Operations in project management and business operations roles. She also worked in the consumer packaged goods industry for a year after undergrad.

We discuss how Emma first got into the influencer industry, when she knew she wanted to make this her full-time career, organically growing her following on social media, creating her courses & multiple streams of income, and much more! This is a must-listen episode to hear about Emma’s journey and so much valuable advice & tips on the influencer industry.



Listen in to learn about:


What a media kit is & everything you should be including in it
Finding brands that align with you as a content creator
How to price yourself as a content creator & three considerations to account for
Negotiating brand deals as an influencer & how to go about this
Tips on becoming a full-time content creator & the ‘4 creator life stages’
Different income pathways for content creators and finding the best fit for you



Resources:

Website: www.emmasedition.com

Instagram: @emmasedition https://www.instagram.com/emmasedition/

Twitter: https://twitter.com/emmalynncortes



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