50 episodes

Welcome to Life on Mars! A podcast about technology, entrepreneurship and innovation from MarsBased. You will listen to stories of the best founders, investors, experts and celebrities from all around the galaxy every two weeks.

Life on Mars - A podcast from MarsBased MarsBased

    • Technology
    • 5.0 • 2 Ratings

Welcome to Life on Mars! A podcast about technology, entrepreneurship and innovation from MarsBased. You will listen to stories of the best founders, investors, experts and celebrities from all around the galaxy every two weeks.

    50 - Maximising the chances of a good exit, with Mike Counihan (Transcent Partners)

    50 - Maximising the chances of a good exit, with Mike Counihan (Transcent Partners)

    Third episode talking about M&A and how to sell your business with our friend Mike Counihan, from Transcend Partners.

    On part 1 and part 2, Àlex and Mike discussed the first stages of the contact with prospective buyers, when to use M&A boutiques, what's the protocol, what to say, what not to do, how to calculate your price, how and when to prepare, how to keep it from leaking to the team and more.

    In this occasion, they discuss the three examples of M&A we've seen at MarsBased recently with three of our clients that have exited in the last six months: Spin to Tier, ValuationMetrics to Citadel Securities, and a third client we can't disclose that sold the technology, but not the team (because we are the team that built the project).

    If you want to learn how to calculate your valuation, differences between outbound and inbound M&A, how to establish relationships and cool off acquisition talks with potential buyers and more, then this is your episode.

    Also, unless you email us telling us to stop hosting Mike, we will keep recording episodes with him. You're warned!

    🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

    • 58 min
    048 - Company culture and hiring tech talent in hyper-growth mode with Jordi Romero (CEO @ Factorial)

    048 - Company culture and hiring tech talent in hyper-growth mode with Jordi Romero (CEO @ Factorial)

    We sneaked into 4YFN (4 Years From Now), the startups conference of Mobile World Congress, to host a Startup Grind event - an event within a bigger event.

    Factorial acquired Codegram, a Rails consultancy we respect a lot, in December 2019, so this is one of the topics we cover in this interview, and how organic vs. inorganic growth are working out for them, how they make their company culture permeate the lower ranks of the company and how they create new leaders and managers internationally in the context of hyper growth.

    It's a shorter episode because we were only given 30 minutes at the conference. We're too much to handle, we guess.

    And no. Àlex and Jordi didn't coordinate to have the same boots on the same day. You'll have to check the video to see this.

    🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

    • 35 min
    047 - Building the world's largest community of entrepreneurs, with Francisco Cruz

    047 - Building the world's largest community of entrepreneurs, with Francisco Cruz

    BOOM! the audio intros and outros are gone! We keep improving and iterating this podcast thanks to your feedback, making it a little bit better every day.

    In this occasion, we talk to the man, the myth, the legend, mr. Francisco Cruz, who spearheaded the community growth of Startup Grind globally, since their very first days to well over 300 chapters worldwide. Nowadays, he works at Notion, but that's not very relevant because we miss him at Startup Grind.

    At MarsBased, we have been organising the Startup Grind chapter of Barcelona since we founded the company, in early 2014, and continue to do so eight years after, without ever having skipped a single month. Month in, month out, we are hosting events with the most relevant entrepreneurs and investors around.

    Back to topic: with Francisco, Àlex discusses community building, cohorts of new applicants, bootstrapping an initiative like this, values-driven organisations, hosting events and conferences, cultural differences and they walk down nostalgia lane, hand in hand, reminiscing about days gone by.

    If you're curating a community and are building tools to nurture it, either with code or no code, this episode is for you!

    🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/¡

    • 48 min
    046 - The secret sauce of newsletters, with Jessica Ford (Startup Digest)

    046 - The secret sauce of newsletters, with Jessica Ford (Startup Digest)

    We have been curating the weekly newsletter of Startup Digest Barcelona since 2016 at MarsBased. Startup Digest contains a curated list of the best events in every city and we send it every Monday.

    We hosted Jessica Ford, their Director, to speak about the early years of Startup Digest, how they bootstrapped the project, how they built a bespoke platform and how they eventually migrated to Revue most recently. Also, and most importantly, we also cover the Techstars acquisition of the project.

    We talk a lot about newsletters, which is something we had never covered in our almost 100 episodes of both feeds of Life on Mars, and they're still VERY relevant in 2022. In fact, they keep evolving with the edition of dynamic elements, the new approach of certain innovative email clients like Superhuman, Spark and others.

    We also talk about the role of newsletters and established brands in startup ecosystems to build community like Startup Digest, Startup Grind, FuckUp Nights, TEDx and other brands available for entrepreneurs out there and how sometimes these brands will work better than your own ideas. Because, let's face it, your ideas are not that great, Jim. Let's face it. It's time to talk about that.

    We also noticed that every paragraph in this description starts with "we". What a great way to talk about community, focusing always on the "we".

    🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

    • 54 min
    044 - No-code as a solution to the global shortage of developers, with Nile Frater (NoCode.tech)

    044 - No-code as a solution to the global shortage of developers, with Nile Frater (NoCode.tech)

    We discussed no-code one year ago with Ben Tossell, from Makerpad, a few weeks before he sold his company to Zapier, in what would become the first Zapier acquisition ever.

    One year later, we decided to bring an expert in the subject, Nile Frater (Director @ NoCode.Tech) to bring us an update on the state-of-the-art of the no-code/low-code/less-code/wtf-code industry.

    We discuss at length the myths and legends of no-code and the conversation turns into a career plan for non-technical people, to repurpose themselves into pseudo-technical profiles who can build software, thanks to the progress of no-code tools.

    Also, we discuss how big corporations can build teams of no-code people to replace the need for engineers for everything. Sometimes, some automations and a landing page will do, and you can do that by combining Typeform, SquareSpace, Stripe and Zapier, for instance.

    We discuss this, and much more, with Nile, who comes all the way from Scotland and now resides in Barcelona, but we'll discuss weather on another episode!

    🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

    • 1 hr 1 min
    043 - Interview with Àlex at IndieHackers BCN

    043 - Interview with Àlex at IndieHackers BCN

    Hope y'all are having a very restful winter break wherever you are in the universe!

    We're kicking off the year with our chin up and a very positive attitude to bring you the best content for this podcast, and we're also super thankful for your following and support throughout this year and a half of episodes!

    In this occasion, we bring you an interview with our CEO Àlex, from late 2019, when he was interviewed at IndieHackers BCN to talk about bootstrapping businesses, indie development, B2B sales, being an officeless company and how to hire and nurture less senior talent in an all-remote environment, and the challenges we faced as a company back then. We also delved into what was our product, at the time, a project that never saw the light of day - but we won't spoil you why.

    Àlex also went over his relationship with Startup Grind and how this was combined with MarsBased in the first years of the company, and how he sold the idea to his two co-founders.

    Àlex is also the kind of person who writes in third person when speaking about himself, like right now - but he's not a bad person.

    🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

    • 45 min

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