74 episodes

Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers.


This is a show about growth marketing stories, where we explore how growth marketers and their case studies explore deeply what’s really moving their business needle and to get inspired.


Every week we’ll focus on one inspiring story that will tickle your creative neurons to find inspiration for your own work. 


This is Growth Marketing Stories.

Growth Marketing Stories Aazar Ali Shad

    • Business
    • 5.0 • 7 Ratings

Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers.


This is a show about growth marketing stories, where we explore how growth marketers and their case studies explore deeply what’s really moving their business needle and to get inspired.


Every week we’ll focus on one inspiring story that will tickle your creative neurons to find inspiration for your own work. 


This is Growth Marketing Stories.

    14 Bootstrapped Marketing Tactics To Get You Zero to 7-Figures

    14 Bootstrapped Marketing Tactics To Get You Zero to 7-Figures

    Here are the show notes:


    The main thread: https://twitter.com/Aazarshad/status/1432689651823742978How to launch on Product Hunt: https://www.swipefiles.com/articles/how-to-launch-on-product-huntQuora Marketing: https://albacross.com/newsroom/organic-quora-marketing/Slack marketing: https://awario.com/blog/slack-for-social-media-marketing-user-acquisition/Newsletter for more: aazarshad.com/newsletter

    • 15 min
    15 Lessons I have Learned in My 10-Year Sales Career That Helped Me in Marketing & Life

    15 Lessons I have Learned in My 10-Year Sales Career That Helped Me in Marketing & Life

    You can see these lessons here:


    My Twitter Thread: https://twitter.com/Aazarshad/status/1434864249650630659My Newsletter: https://aazarshad.com/newsletter/

    • 16 min
    How MyObvi Bootstrapped Its Way From Zero to $30Mn In 3 Years

    How MyObvi Bootstrapped Its Way From Zero to $30Mn In 3 Years

    Ron Shah was kind enough to share his e-commerce business lessons (not very common). Here's what we've discussed:


    1:52 - The beginning of MyObvi: How three friends wanted to build their own brand


    8:41 - How they used scarcity and social proof to create FOMO


    10:53 - Journey till 200K


    13:35 - What changed at $1mn revenue


    14:50 - What changed at $10mn revenue


    15:49 - What they different from $10-30Mn revenue


    17:01 - How do they build a community as an ecommerce company?


    18:48 - Mental models to grow Instagram organic


    21:04 - How everyone is a CEO at My Obvi


    Key links


    My newsletter to get 10 best learning from all these podcasts: https://aazarshad.com/newsletter/


    Ron's Tweet thread on his business: https://twitter.com/obviceo/status/1509933638154133513


    Check out Myobvi


    Ash is a great follow to learn performance marketing: https://twitter.com/ashvinmelwani

    • 26 min
    Three New Mental Models for Conversion Rate Optimization

    Three New Mental Models for Conversion Rate Optimization

    Jon Macdonald shared his CRO stories and mental models to improve your conversion rates.


    We discussed:


    1:00 - Intro


    1:20 - How his process is different from other CROs


    5:36 - What is continual optimization?


    7:54 - Why best practices are for beginners?


    15:02 - Scientific method vs silver bullets


    20:18 - Why should you stop marketing when someone becomes a lead?


    24:06 - How to use email marketing the right way?


    Key Links


    Jon MacDonald's website: https://jonmacdonald.com/The Good's website: https://thegood.com/Opting in to Optimization bookMy Twitter & LinkedIn

    • 33 min
    How Lattice Grew to a $3Bn Valuation By Building a Media Brand [And First Marketer to VP of Marketing Lessons]

    How Lattice Grew to a $3Bn Valuation By Building a Media Brand [And First Marketer to VP of Marketing Lessons]

    Alex Kracov, the marketer I admire, came to the pod to share his lessons and stories for building a marketing team.


    Show notes:


    1:36 - About Alex and his story of how he got in


    4:15 - Keeping pace with a billion-dollar valuation company


    5:44 - How do marketers in their career join a unicorn early


    8:31 - How Alex was able to build a media company for HR people


    12:23 - How to build a community that sticks


    15:41 - Becoming a media company is overwhelming, how to do it right?


    22:01 - How Alex grew to be a VP of Marketing (lessons)


    27:18 - How to manage folks who have more experience than you?


    29:32 - How to manage up?


    34:02 - How did he come up with Dock


    Key links


    Alex's blogCheck out Dock for onboarding ANYONE

    • 44 min
    My 7-Figure SEO Playbook [The Complete Audio Guide]

    My 7-Figure SEO Playbook [The Complete Audio Guide]

    I'm sharing my 7-figure SEO playbook. Here are some topics I covered:


    Why SEOHow to find the keywords that help you get high intent leads (ROI-Led Keywords)How to write content that ranksHow to get backlinks (without spamming & begging for links)How to convert existing users to leads & customers from your blogHow to distribute your content elegantly on social platforms





    Key links:


    Webinar if want to watchTwitter ThreadThe Secret SEO Formula To Get Thousands of Free Leads for SaaS Companies in 2022The presentation

    Reach out if you'd like me to recommend you some writers or agencies.

    • 38 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

Anuj Adhiya ,

Tactical and actionable

Aazar gets straight to the heart of what matters. All conversations are around understanding what's worked for someone and what lessons we can take away from that. Give it a listen.

acapland ,

Awesome listen for growth folks

Aazar goes deep with growth marketers to explore how they gained mastery in their craft and highlight how listeners can apply simillar principles at their businesses. This is a great listen for anyone who works in / around growth roles.

Corey Haines ,

Must-listen for every growth marketer!

Love the format and the stories that Aazar pulls out. It’s a breathe of fresh air compared to the rest of the raw interview podcasts.

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