13 min
036: SEO For Coaches [Part 2 of 4] How to create an SEO Strategy Online Coaching
-
- Marketing
This is the second episode about SEO for coaches. Today we talked about How to create an SEO Strategy for coaches. The essential 4 steps to creating an effective strategy.
Topics this episode...
>> Getting the basics right
>> Keyword research (and tools)
>> Implementing what you find
>> Creating the SEO-ed Content Plan
Episode Links and Mentions:
>> Keyword Finder: The tool I use for Keyword Research
Did you Enjoy this Episode?
Subscribe to this Podcast Here
NEXT STEP?
Are you setting up your online coaching business?
And need support deciding which tools are best to get payment, book calls, onboard clients, and market yourself? and help to set them up?
Then check out 'The Online Coaching Business Bootcamp' https://my.stephaniefiteni.com/online_business_success_toolkit
Full Trasncript
Hey, thank you very much for joining me today. We're going to talk about SEO for coaches. Today's episode is a continuation of the. The SEO for coaches series, which I am running on the online coaching podcast. Last week, we talked about building your audience and getting clients. And this week we're going to talk about the four steps to creating your SEO strategy, like any good and respectable marketing strategy.
It's all in the basics. So even with SEO, the first thing you need to do is take a good look at your ideal client. Now you've probably heard me say this so many times. If you follow me on Instagram or on Facebook, or maybe you're on my email list or in my Facebook group, I say this a lot. I really focus on the ideal client.
Even when I run my, my challenges or my free training. That's something I really work on with Mike. Because knowing your ideal client is key. If you don't know your ideal client, well, then you might have some problems. You also need to work through some misconceptions about your ideal client. For instance, I actually had a new client this week who said, well, I really don't know my ideal clients.
I don't know how old they are. I don't know where they're from. I don't know how many kids they have and I don't know what kind of handbag they'd like to buy. I don't know what kind of car they drive. And, you know, I kind of giggled a little bit and I'll tell you why, because this is a different kind of ideal clients to kind of ideal clients.
Somebody would create for you when you create a social media strategy. And for inbound marketing, when we create our core content lead bridge needs to be a little bit. Social media tends to be very visual and very superficial. Whereas when we're talking about SEO and analyzing our ideal client for SEO, we got to go deep on those little struggles on those micro thoughts that are going through their heads.
On those little steps that they take from feeling like they need something to really understanding what the solution is and how you might be the best person to work with. So it takes a little bit of a disciplined journey. And in fact, analyzing this ideal client really well is really important because you need to build the customer.
You need to know all the steps that they go through in their head, especially you need to know all the little motivations, all the little pain points they have that are gonna make them go to Google and punch in a question that's related to what you sell. So as a
This is the second episode about SEO for coaches. Today we talked about How to create an SEO Strategy for coaches. The essential 4 steps to creating an effective strategy.
Topics this episode...
>> Getting the basics right
>> Keyword research (and tools)
>> Implementing what you find
>> Creating the SEO-ed Content Plan
Episode Links and Mentions:
>> Keyword Finder: The tool I use for Keyword Research
Did you Enjoy this Episode?
Subscribe to this Podcast Here
NEXT STEP?
Are you setting up your online coaching business?
And need support deciding which tools are best to get payment, book calls, onboard clients, and market yourself? and help to set them up?
Then check out 'The Online Coaching Business Bootcamp' https://my.stephaniefiteni.com/online_business_success_toolkit
Full Trasncript
Hey, thank you very much for joining me today. We're going to talk about SEO for coaches. Today's episode is a continuation of the. The SEO for coaches series, which I am running on the online coaching podcast. Last week, we talked about building your audience and getting clients. And this week we're going to talk about the four steps to creating your SEO strategy, like any good and respectable marketing strategy.
It's all in the basics. So even with SEO, the first thing you need to do is take a good look at your ideal client. Now you've probably heard me say this so many times. If you follow me on Instagram or on Facebook, or maybe you're on my email list or in my Facebook group, I say this a lot. I really focus on the ideal client.
Even when I run my, my challenges or my free training. That's something I really work on with Mike. Because knowing your ideal client is key. If you don't know your ideal client, well, then you might have some problems. You also need to work through some misconceptions about your ideal client. For instance, I actually had a new client this week who said, well, I really don't know my ideal clients.
I don't know how old they are. I don't know where they're from. I don't know how many kids they have and I don't know what kind of handbag they'd like to buy. I don't know what kind of car they drive. And, you know, I kind of giggled a little bit and I'll tell you why, because this is a different kind of ideal clients to kind of ideal clients.
Somebody would create for you when you create a social media strategy. And for inbound marketing, when we create our core content lead bridge needs to be a little bit. Social media tends to be very visual and very superficial. Whereas when we're talking about SEO and analyzing our ideal client for SEO, we got to go deep on those little struggles on those micro thoughts that are going through their heads.
On those little steps that they take from feeling like they need something to really understanding what the solution is and how you might be the best person to work with. So it takes a little bit of a disciplined journey. And in fact, analyzing this ideal client really well is really important because you need to build the customer.
You need to know all the steps that they go through in their head, especially you need to know all the little motivations, all the little pain points they have that are gonna make them go to Google and punch in a question that's related to what you sell. So as a
13 min