26 min
Redefining Sales with Jan Cavelle Thrive in Global Markets
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- Management
Jan Cavelle is an entrepreneur from the UK who has a few decades of running micro and small businesses behind her. She is very familiar with all the challenges that go with that, having started one from the kitchen table when her children were small and she was a single mother, to go on to build that into a multi-million turnover business.
Jan has put her entrepreneurial experiences together with her passion for writing a book aimed at helping entrepreneurs to grow their businesses during the big leap of 1-10m. The book is called Scale for Success and is now out in the UK, US, and Australia, published by Bloomsbury.
KEY TAKEAWAYS
Sales are mostly seen as a bad thing. However, sales perspectives have been changed. It is no anymore only “selling something”. No more forcing the customer to buy something. It is now based on solving the customers’ problems and having a business partner relationship. Based on mutual trust and benefits, sales should be seen as a collaboration.
BEST MOMENTS
“Only thing you need to know is whether you have gotten something for answering customers’ pain points.”
“There has been always a competition between sales and marketing. There is a much bigger role for marketing to play for a lot of businesses.”
“It is really personality and human relationship in the end.”
“More than sales, sales is a collaboration. It should be mutually beneficial. Totally collaborative.”
“For developing sales channels, you should talk to your top 5 customers and find out the channels they use and go on from that. Monitor and measure.”
“People’s needs are different in different countries. What works, and what communication styles work are always things that you are not going to find in a book anywhere.”
“It starts with mindset. Also, you are going to be flexible with your approach. Different people from different cultures.”
ABOUT THE HOST
Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.
CONTACT METHOD
Linkedin: https://www.linkedin.com/in/leventyildizgoren/
Twitter: https://twitter.com/yildizgoren
IG: https://www.instagram.com/levent.yildizgoren/
ABOUT THE GUEST
Jan Cavelle is an entrepreneur from the UK who has a few decades of running micro and small businesses behind her. She put her entrepreneurial experiences together with her passion for writing a book, called Scale for Success.
CONTACT METHOD
https://jancavelle.co.uk
https://twitter.com/@jancavelle
https://linkedin.com/in/jancavelle/
https://www.facebook.com/JanCavelleWriter
https://www.instagram.com/jan.cavelle.scaleforsuccess
VALUABLE RESOURCES
Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/
Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR
Jan Cavelle is an entrepreneur from the UK who has a few decades of running micro and small businesses behind her. She is very familiar with all the challenges that go with that, having started one from the kitchen table when her children were small and she was a single mother, to go on to build that into a multi-million turnover business.
Jan has put her entrepreneurial experiences together with her passion for writing a book aimed at helping entrepreneurs to grow their businesses during the big leap of 1-10m. The book is called Scale for Success and is now out in the UK, US, and Australia, published by Bloomsbury.
KEY TAKEAWAYS
Sales are mostly seen as a bad thing. However, sales perspectives have been changed. It is no anymore only “selling something”. No more forcing the customer to buy something. It is now based on solving the customers’ problems and having a business partner relationship. Based on mutual trust and benefits, sales should be seen as a collaboration.
BEST MOMENTS
“Only thing you need to know is whether you have gotten something for answering customers’ pain points.”
“There has been always a competition between sales and marketing. There is a much bigger role for marketing to play for a lot of businesses.”
“It is really personality and human relationship in the end.”
“More than sales, sales is a collaboration. It should be mutually beneficial. Totally collaborative.”
“For developing sales channels, you should talk to your top 5 customers and find out the channels they use and go on from that. Monitor and measure.”
“People’s needs are different in different countries. What works, and what communication styles work are always things that you are not going to find in a book anywhere.”
“It starts with mindset. Also, you are going to be flexible with your approach. Different people from different cultures.”
ABOUT THE HOST
Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.
CONTACT METHOD
Linkedin: https://www.linkedin.com/in/leventyildizgoren/
Twitter: https://twitter.com/yildizgoren
IG: https://www.instagram.com/levent.yildizgoren/
ABOUT THE GUEST
Jan Cavelle is an entrepreneur from the UK who has a few decades of running micro and small businesses behind her. She put her entrepreneurial experiences together with her passion for writing a book, called Scale for Success.
CONTACT METHOD
https://jancavelle.co.uk
https://twitter.com/@jancavelle
https://linkedin.com/in/jancavelle/
https://www.facebook.com/JanCavelleWriter
https://www.instagram.com/jan.cavelle.scaleforsuccess
VALUABLE RESOURCES
Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/
Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR
26 min