Using Amazon for B2B Companies with Brian Beck Thrive in Global Markets

Brian Beck is a Managing Partner at Enceiba, the only Amazon agency focused on serving B2B companies and the author of the first comprehensive book on B2B Ecommerce, entitled “Billion Dollar B2B Ecommerce”. He has over two decades of experience in E-commerce and digital transformation, including 17 years as a VP and C-level executive. Brian is a sought-after expert and trusted advisor, guiding executives at manufacturers, brands, and distributors in creating tremendous growth from digital commerce.  His clients include some of the most prominent brands in the world.  He is also a partner at Master B2B, a groundbreaking B2B Ecommerce thought leadership series in partnership with noted industry expert Andy Hoar.  Previously, Brian served as the lead Ecommerce executive at Harbor Freight Tools, Pacsun, and other industry leaders and digital disruptors, where he was responsible for every aspect of launching and building digital businesses in excess of $100 MM in annual revenue.  He is a regular speaker and cited expert on topics of digital transformation at conferences and events across the world.
KEY TAKEAWAYS
E-commerce is the key to global growth. When thinking about e-commerce, the first company that came to mind is Amazon. Some companies are afraid of Amazon because of the lack of control and unprofitability of the channel they have heard. However, with the right process, businesses can enter the other markets using Amazon for their own global growth as the first step.  
BEST MOMENTS
“One big lesson I learned over my 20-24 years in e-commerce is really that making sure that you first understand the customer.”
“E-commerce is a great way to move and expand your business internationally if you have brand recognition, for example, for your products and global markets. E-commerce can be a fast, capital-efficient way to grow your business into those markets…Using Amazon as a point of entry and then building on that to enter other channels to launch owned e-commerce, direct e-commerce to launch other marketplaces. So, e-commerce opens up the world to businesses. It is a great path to expand globally.”
“One big mistake is its content, not getting the content right in the marketing or messaging right for this market and that’s true for any market I believe across the world…the buyer in the United States, business or consumer expects rapid delivery. It’s become a standard here…another mistake companies make assuming that they can ship in two weeks or five days or three weeks.”
“We recommend usually taking what’s called the third-party your seller’s central selling approach which gives the supplier or the seller control the price and the assortment and the inventory and gives them more opportunities to really control the channel effectively and creative profitable channel.”
ABOUT THE HOST
Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager.
CONTACT METHOD
Linkedin:  https://www.linkedin.com/in/leventyildizgoren/
Twitter: https://twitter.com/yildizgoren
IG: https://www.instagram.com/levent.yildizgoren/
ABOUT THE GUEST
Brian Beck is a Managing Partner at Enceiba, the only Amazon agency focused on serving B2B companies, and the author of the first comprehensive book on B2B Ecommerce, entitled “Billion Dollar B2B Ecommerce”.
CONTACT METHOD
Website: www.enceiba.com
LinkedIn: linkedin.com/in/ecommerceexpertbeck
Thought Leadership Series: www.masterb2b.com 
Book web site: www.billiondollarb2becommerce.com
VALUABLE RESOURCES
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