A podcast for content marketers interested in career growth.
#16 - Tracey Wallace on B2C, DTC, B2B, SEO and other acronyms
Tracey Wallace has a diverse and fascinating career history. Today, she's the Director of Marketing at MarketerHire but she's previously run content marketing at BigCommerce, Eterneva and Umbel. She also started a DTC brand called Doris Sleep where she sells pillows made from recycled plastic.
In this episode, we talk about Tracey's experience in media, e-commerce and B2B. Tracey shares some great insights from her eventful career and offers some great tips for folks who are earlier in their content journey. You can follow Tracey on Twitter at @TraceWall.
#15 - Ryan Bonnici on leading a 70+ person marketing team
Ryan Bonnici is the CMO at G2. This conversation is from a course we created for Superpath Pro subscribers. That course, "How to talk to your CMO about content marketing" is only available for Pro members and you can learn more about that here.
Ryan sheds light on what it's like to lead a huge marketing team. In this case, the marketing team is focused mostly on organic search. They fuel that channel with SEO, content and user-generated content. Ryan talks all about this and more. You can follow him on Twitter at @ryanbonnici.
#14 - Mischa Vaughn on thinking and working laterally
Today, Mischa Vaughn runs content marketing at Webflow, but he's worked on content and editorial projects at Carta, Upworthy, Twitter, TED and more.
In this episode, we talk about the differences between content, editorial and media, as well as storytelling, the importance of general business skills and thinking laterally. You can follow Mischa on Twitter at @mischa.
#13 - Benyamin Elias on fast-tracking his content marketing career
Benyamin Elias is just 26 years old. In his short career, he's already gone from content creator to content manager to content director. And he's done all that at a 500+ person SaaS company.
His success is no coincidence. In this episode, he talks about his approach to networking, learning and building new skills. There's a lot to be learned here, whether you're early in your career or a seasoned veteran. You can follow Benyamin on Twitter at @BenyaminElias.
#12 - Haley Bryant on running towards problems
Haley Bryant is the COO of Animalz. She's helped build the team and infrastructure that's allowed the agency to grow into one of the largest and most influential content agencies in the world. Haley is one of the most important and influential people in content marketing that you probably haven't heard of.
No business can thrive without someone like Haley. She runs towards challenging problems. She empowers others to succeed. She brings her whole self to work. You follow Haley on Twitter at @haleymbryant and check out her newsletter, Start Again Today.
#11 - Office hours with Sonja Jacob, global content marketing lead AppDynamics
Sonja Jacob is the Global Content Marketing Lead at Cisco's AppDynamics. She cut her teeth in the startup world, working at companies like Drift, Mattermak and Docsend. This episode is a recording of her recent "office hours" with Superpath Pro members. Each month, we bring in expert content operators and make them available for an hour to the group. We won't be publishing all of these, but you can check this one out to get a small taste of Pro. Learn more at https://pro.superpath.co/membership.
You can connect with Sonja on LinkedIn and Twitter.