11 episodes

Learn essential techniques, insights, and trends from the digital marketing world to grow your business. Join host and the founder of Infidigit Consultants, Kaushal Thakkar, as he interviews geniuses from the Digital Marketing industry who have created paths of exponential growth for themselves and their organisation. So, buckle up and get ready to create your own growth story with the “The Growth Genius Podcast”.

The Growth Genius Podcast Infidigit

    • Marketing

Learn essential techniques, insights, and trends from the digital marketing world to grow your business. Join host and the founder of Infidigit Consultants, Kaushal Thakkar, as he interviews geniuses from the Digital Marketing industry who have created paths of exponential growth for themselves and their organisation. So, buckle up and get ready to create your own growth story with the “The Growth Genius Podcast”.

    Apps Ecosystem in India and Ingredients for App Success - Sanjay Trisal | Ep. #11

    Apps Ecosystem in India and Ingredients for App Success - Sanjay Trisal | Ep. #11

    In episode #11, the country manager at AppsFlyer India, Sanjay Trisal, breaks down how mobile apps have contributed towards the evolution of the digital ecosystem in India and abroad. He talks about how and why he jumped from blue-chip companies like Dell and Ingram Micro to the startup ecosystem. Sanjay has consolidated AppsFlyer’s business in India by building strong teams across customer success, sales, support, marketing, finance, and partner development. He helped AppsFlyer in acquiring over 85% market share, with the highly coveted enterprise accounts comprising 95% of its customer base.  So, let us join today’s Growth Genius Sanjay Trisal and our host - founder and managing director of Infidigit, Kaushal Thakkar, where they talk about the importance of mobile apps for your business and how it has changed the digital ecosystem.  Genius, Sanjay Trisalhttps://www.linkedin.com/in/sanjay-trisal-1b60389/ Host, Kaushal Thakkarhttps://www.linkedin.com/in/kaushalthakkar/

    • 44 min
    Building Digital Brands via Communities - Paras Pundir | Ep. #10

    Building Digital Brands via Communities - Paras Pundir | Ep. #10

    In episode #10, the founder & community builder at Community Folks, Paras Pundir, talks building communities for both as a profession and a hobby. He will discuss how he successfully established Community Folks with approximately 600 members in India in a span of five years.  Paras is one of the leading community builders who have worked for brands like Facebook, Trello, LinkedIn Local, and more. He is currently working as a program manager at Microsoft Reactor Bengaluru where he has already built a community from scratch to 5,000+ developers.  So let us join today's Growth Genius and our host - founder and managing director of Infidigit, Kaushal Thakkar, where they discussed building digital brands via communities. Genius, Paras Pundirhttps://www.linkedin.com/in/iamparaspundir/ Host, Kaushal Thakkarhttps://www.linkedin.com/in/kaushalthakkar/

    • 52 min
    How Zycus delivered 7.4x ROI with precision targeting on LinkedIn - Ashish Agrawal | Ep. #9

    How Zycus delivered 7.4x ROI with precision targeting on LinkedIn - Ashish Agrawal | Ep. #9

    In episode #9, the digital marketing head at Zycus, Ashish Agrawal, shares his insights on how Zycus created a benchmark by delivering 7.4x ROI through precision targeting on LinkedIn. He also talks about working at the intersection of marketing, technology, data & design and his experience in leading the digital marketing function at Zycus. Ashish also discusses his journey in becoming a successful digital marketing consultant and business leader and how he brought growth to India, UK, US, Australia, and Canada based Fortune 500 brands and emerging startups. He has also received the "Top 100 Digital Marketing Leaders" award from World Marketing Congress & CMO Asia, three years in a row.  So, let us join our today’s Growth Genius Ashish Agrawal as he discusses how to grow a business through LinkedIn with our host-founder and managing director of Infidigit, Kaushal Thakkar.  Genius, Ashish Agrawallinkedin.com/in/ashisha312 Host, Kaushal Thakkarhttps://www.linkedin.com/in/kaushalthakkar/

    • 32 min
    Moving Offline to Online, Marketing Setup and Generating ROI - Nilay Shrivastav | Ep. #8

    Moving Offline to Online, Marketing Setup and Generating ROI - Nilay Shrivastav | Ep. #8

    In episode #8, the Business Head at Mozak Labs, Nilay Shrivastav, talks about the importance of moving online from offline in 2020. He shares his insights about digital marketing strategies on building your brand presence on the internet and the ways of generating ROI. Also, Nilay discusses the growth of online businesses during the coronavirus pandemic with our host - founder and managing director of Infidigit, Kaushal Thakkar.  So, let us join today's Growth Genius and find out why moving offline to online would be beneficial for your business.  Genius, Nilay Shrivastavhttps://www.linkedin.com/in/nilay-shrivastav/ Host, Kaushal Thakkarhttps://www.linkedin.com/in/kaushalthakkar/

    • 40 min
    App’s Growth and its Future in India - Rajat Srivastava | Ep. #7

    App’s Growth and its Future in India - Rajat Srivastava | Ep. #7

    In episode #7, Google India’s app marketing solutions manager, Rajat Srivastava, will talk about the future of apps in India and how one can take advantage of them to grow their business. Rajat also discusses his work in digital marketing, attribution, and category management domains with our host, and the founder and managing director of Infidigit, Kaushal Thakkar.  Let’s join today's Growth Genius, and find out the importance of developing apps and marketing them for the growth of a business. Genius, Rajat Srivastavahttps://www.linkedin.com/in/rajatsri/ Host, Kaushal Thakkarhttps://www.linkedin.com/in/kaushalthakkar/

    • 48 min
    Google Analytics Implementation and Attribution Challenges | Ep. #6

    Google Analytics Implementation and Attribution Challenges | Ep. #6

    In episode #6, the marketing specialist genius, Kiran Kurnool, shares his insights about the right way to implement and attribute Google Analytics into your website. He will talk about how Google Analytics allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more. Our host, the founder and managing director of Infidigit, Kaushal Thakkar, shall discuss with Kiran about the do’s and don'ts about Google Analytics and how it impacts your business. So, without further ado, let us begin with today’s informative episode with Kiran Kurnool. Genius, Kiran Kurnoolhttps://www.linkedin.com/in/kirankurnool/ Host, Kaushal Thakkarhttps://www.linkedin.com/in/kaushalthakkar/

    • 34 min

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