69 episodes

Presenting an insight-drivendigital marketing to up your skills. Join us as we delve into the success stories of marketing leaders who made it big in the field of Digital Growth, SEO, Content Marketing, Business Development, Analytics, Research, Paid Ads, Social media marketing, lead generation and many more.

Join host, Kaushal Thakkar (Founder - Infidigit) as he interviews marketing leaders and uncovers the tried and tested strategies that have played a pivotal role in the growth of a business/brand.
Discover how marketing leaders embrace the ever-evolving digital marketing channels to achieve their business goals or overcome challenges.

Explore new strategies and combine them with your own learnings to create a growth story for yourself.
Drop us an email on growthgenius@infidigit.com if you have a growth story to share with the world.

The Growth Genius - Business & Marketing Podcast Infidigit

    • Business

Presenting an insight-drivendigital marketing to up your skills. Join us as we delve into the success stories of marketing leaders who made it big in the field of Digital Growth, SEO, Content Marketing, Business Development, Analytics, Research, Paid Ads, Social media marketing, lead generation and many more.

Join host, Kaushal Thakkar (Founder - Infidigit) as he interviews marketing leaders and uncovers the tried and tested strategies that have played a pivotal role in the growth of a business/brand.
Discover how marketing leaders embrace the ever-evolving digital marketing channels to achieve their business goals or overcome challenges.

Explore new strategies and combine them with your own learnings to create a growth story for yourself.
Drop us an email on growthgenius@infidigit.com if you have a growth story to share with the world.

    How AI Transforms Healthcare Marketing: Insights & Innovation

    How AI Transforms Healthcare Marketing: Insights & Innovation

    🚀 Dive into the transformative world of AI in healthcare marketing with our latest episode on "How AI Transforms Healthcare Marketing"! 🌐 Join Jasrita Dhir from Karkinos Healthcare and Mehul Ashar, Sr. VP of Revenue at Infidigit, to explore how artificial intelligence is revolutionizing the approach to reaching and engaging healthcare audiences effectively.

    🔍 Key Takeaways:
    - Understand the shift in healthcare marketing towards digital platforms.
    - Discover strategies for targeting diverse audience demographics online.
    - Learn from Jasrita Dhir, a seasoned marketer, about leveraging AI for personalized patient communication.
    - Gain insights into the future trends of healthcare marketing and the increasing relevance of AI.

    👁️‍🗨️ Ready to uncover how AI can enhance marketing efficiency and personalization in healthcare? This video is packed with expert insights and real-world examples from leading professionals in the field.

    📢 Don't miss out on valuable discussions about digital risk assessments, multilingual support systems, and the pivotal role of content in building trust and awareness. Your journey starts here to better understand the dynamic intersection of healthcare and digital marketing technologies.

    👍 Watch the full video now to transform your marketing strategies with AI! Don't forget to like, subscribe, and hit that notification bell. Join the conversation in the comments section below and share your thoughts on AI's impact on healthcare marketing.

    🔗 Learn more about cutting-edge marketing strategies and stay ahead in your field with Infidigit, your trusted SEO specialists. Visit our website for more insights and updates.


    #HealthcareBranding #HealthMarketingImpact #HealthMarketingDemographics #HealthMarketingTrends2030 #HealthContentMarketing




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    • 29 min
    AI Marketing: Transforming Customer Engagement

    AI Marketing: Transforming Customer Engagement

    Dive into the world of Hyper-Personalization and explore AI's transformative role in Customer Experience in this enlightening episode of "The Growth Genius," brought to you by Infidigit, your SEO specialists. We're honored to have Madhumita Phukan, the Global Marketing Head of AI businesses at Tech Mahindra, share her invaluable insights and experiences on leveraging AI to meet evolving consumer demands and elevate customer experiences to new heights.

    🚀 *Quick Insights:*
    - The critical importance of not blindly trusting AI-generated content.
    - How technology, competitive markets, and social media are reshaping consumer expectations.
    - The undeniable influence of hyper-personalization in today's business landscape.
    - Madhumita Phukan's journey from journalism to leading AI marketing efforts at Tech Mahindra.

    🔍 *Key Takeaways:*
    - Understanding the balance between AI's capabilities and ethical considerations.
    - Strategies for utilizing AI and digital marketing to create highly personalized customer experiences.
    - The future of advertising in the digital age and how AI is setting new benchmarks.




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    • 59 min
    Digital Mastery in EdTech Marketing: Building Brands in the Digital Era

    Digital Mastery in EdTech Marketing: Building Brands in the Digital Era

    Join Tara Kapoor, Head of Marketing at Duolingo India, as she shares insights on achieving digital mastery in Edtech marketing. Discover strategies for building strong brands in today's digital era, leveraging innovative approaches to engage and grow your audience. Learn how to navigate the competitive landscape and establish a prominent presence in the education sector.

    About Infidigit:
    We're a team of young Digital Marketing experts driven by the latest trends.
    We aim to share the latest digital marketing updates and strategies to make your marketing journey easy.

    Get insights on - Search Engine Optimization (SEO), App Store Optimization (ASO), Conversion Rate Optimization (CRO), Google Ads, Social Media Marketing.

    Visit: www.infidigit.com for the latest digital marketing updates.




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    • 25 min
    Unveiling Marketing Insights: Ethics, AI, and Influence | Guest Talk with Manimala Hazarika

    Unveiling Marketing Insights: Ethics, AI, and Influence | Guest Talk with Manimala Hazarika

    Embark on a journey through modern marketing in our latest episode, where we delve into the importance of ethical practices. Join the conversation with our esteemed guest, Manimala Hazarika, Fractional CMO & Growth Marketing Consultant, as she shares her rich industry experience alongside Mehul Ashar, Sr. VP at Infidigit. Together, they explore the dynamic impact of changing consumer behavior, the pivotal role of AI, and the effectiveness of influencer marketing, making for an insightful and engaging discussion.

    Click on the link now

    #ModernMarketing #EthicalPractices #MarketingInsights #GuestSpeaker #BrandExperience #ConsumerBehavior #AIinMarketing #InfluencerMarketing #DigitalMarketingTalk #IndustryDiscussion

    About Infidigit:
    We're a team of young Digital Marketing experts driven by the latest trends.
    We aim to share the latest digital marketing updates and strategies to make your marketing journey easy.

    Get insights on - Search Engine Optimization (SEO), App Store Optimization (ASO), Conversion Rate Optimization (CRO), Google Ads, Social Media Marketing.

    Visit: www.infidigit.com for the latest digital marketing updates.




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    • 52 min
    Anuja Mishra on Mastering Brand Building with Mehul Ashar | The Growth Genius | Ep. #16

    Anuja Mishra on Mastering Brand Building with Mehul Ashar | The Growth Genius | Ep. #16

    Embark on a transformative journey into the intricate world of brand building with Anuja Mishra, the dynamic EVP & Chief Marketing Officer at Honasa Consumer. In this episode of The Growth Genius, join Anuja and Infidigit's Sr. VP - Revenue, Mehul Ashar, as they unravel the art and science behind crafting and nurturing a brand that resonates.

    🌐 Anuja's Role at MamaEarth:
    Anuja shares exclusive insights into her pivotal role at MamaEarth, offering a glimpse into the strategic decisions and innovative approaches that have contributed to the brand's remarkable success.

    🔄 Evolving Consumer Needs:
    Discover how consumer needs have evolved over the years and how MamaEarth has adeptly
    navigated these changes, staying at the forefront of meeting evolving expectations.

    📈 Navigating Digital Advertising Challenges:
    Delve into the benefits and pitfalls of navigating the ever-changing landscape of digital advertising in the modern era. Learn how MamaEarth has effectively embraced change to stay ahead in the game.

    🏆 The Art of Brand Building:
    Anuja divulges her insights on the fundamental principles of brand building, exploring the core elements that contribute to the creation and sustenance of a strong and resonant brand identity.

    🤝 Influencer Marketing Unveiled:
    Explore the pivotal role of influencer marketing in brand promotion, as Anuja sheds light on MamaEarth's approach to leveraging influencers to connect authentically with their audience.

    🔍 Organic Search Strategies:
    Anuja shares how organic search plays a crucial role in the journey of brand building, unraveling the strategies MamaEarth has employed to enhance its online visibility.

    🤖 AI in Marketing:
    Gain valuable perspectives on the integration of AI in marketing and how MamaEarth stays ahead in leveraging technology to optimize its marketing efforts.

    🛒 Marketplace Strategies:
    Anuja provides insights into navigating marketplaces like Amazon and Flipkart, discussing how MamaEarth strategically positions itself in the competitive online marketplace landscape.

    📈 Growth Stories and Takeaways:
    Uncover inspiring growth stories and key takeaways for budding marketers, as Anuja shares her experiences and lessons learned on the path to success.

    About Infidigit:
    We're a team of young Digital Marketing experts driven by the latest trends.
    We aim to share the latest digital marketing updates and strategies to make your marketing journey easy.

    Get insights on - Search Engine Optimization (SEO), App Store Optimization (ASO), Conversion Rate Optimization (CRO), Google Ads, Social Media Marketing.

    Visit: www.infidigit.com for the latest digital marketing updates.


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    • 27 min
    Revolutionizing Tech: Glance's Impact on the Industry ft. Sakshi Chaddha | The Growth Genius Ep. 15

    Revolutionizing Tech: Glance's Impact on the Industry ft. Sakshi Chaddha | The Growth Genius Ep. 15

    In this compelling episode of The Growth Genius (Ep. 10), we sit down with Sakshi Chaddha, the Head of Brand Strategy & Marketing at Glance, to unravel the fascinating story of Glance's transformative influence on the tech industry. Sakshi, alongside special guest Mehul Ashar, Sr. VP - Revenue at Infidigit, explores the origins, evolution, and future trajectory of Glance, showcasing its journey as a true game-changer in the tech landscape.

    Key Topics:
    Sakshi’s Current role at Glance
    Origins of Glance and future of the brand/product?
    How do you give personalized experience to your conusmers ?Its exmaples
    Reach out to consumer in digital age??
    Organic search in building a brand like Glance
    AI in marketing?
    Growth Story of Glance
    Four takeaways for budding marketers

    Whether you're a tech enthusiast, marketer, or business leader, this episode provides invaluable insights into the dynamic intersection of technology and marketing. Tune in to gain a deeper understanding of Glance's significant role in shaping the future of the tech industry.

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    About Infidigit:
    We're a team of young Digital Marketing experts driven by the latest trends.
    We aim to share the latest digital marketing updates and strategies to make your marketing journey easy.

    Get insights on - Search Engine Optimization (SEO), App Store Optimization (ASO), Conversion Rate Optimization (CRO), Google Ads, Social Media Marketing.

    Visit: www.infidigit.com for the latest digital marketing updates.




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    • 56 min

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