17 episodes

Learn essential techniques, insights, and trends from the digital marketing world to grow your business. Join host and the founder of Infidigit Consultants, Kaushal Thakkar, as he interviews geniuses from the Digital Marketing industry who have created paths of exponential growth for themselves and their organisation. So, buckle up and get ready to create your own growth story with the “The Growth Genius Podcast”.

The Growth Genius - Digital Marketing Podcast Infidigit

    • Business

Learn essential techniques, insights, and trends from the digital marketing world to grow your business. Join host and the founder of Infidigit Consultants, Kaushal Thakkar, as he interviews geniuses from the Digital Marketing industry who have created paths of exponential growth for themselves and their organisation. So, buckle up and get ready to create your own growth story with the “The Growth Genius Podcast”.

    How ALTBalaji Became One of The Most Popular OTT Platforms in India? - Divya Dixit | Ep. 17

    How ALTBalaji Became One of The Most Popular OTT Platforms in India? - Divya Dixit | Ep. 17

    In episode 17, Divya Dixit, SVP, Marketing, Analytics, and Direct Revenue at ALTBalaji shares the success story of making ALTBalaji one of the most popular OTT platforms in India. Additionally, she talks about the customer retention strategy that helped the brand increase its subscribers in less than three years. 


     


    About The Growth Genius


     


    From UTV Network to Tata Docomo, and from ZEE5 to ALTBalaji, Divya has 20+ years of experience creating growth for brands across broadcast, telecom, music, retail, and OTT industries. Currently, she works with ALTBalaji and plays a pivotal role in driving the brand’s vision of shaping its leadership in the fast-growing and dynamic OTT sector. She has remarkably leveraged her experience to build the ALTBalaji brand at a global level. 


     


    Before joining ALTBalaji, Divya worked with ZEE5 where she conceptualized and developed the brand 'ZEE5' and 'ZEE5 Originals' and launched the platform and multiple original shows on it. 


     


    So, let us join today’s Growth Genius, Divya Dixit, and Kaushal Thakkar, Host - Founder & Managing Director of Infidigit as they talk about the secret sauce behind ALTBalaji’s success in India and on an international level.


    Genius, Divya Dixit 


     


    LinkedIn: https://www.linkedin.com/in/divya-dixit-41673a3/


    Instagram: simplyd_com


    Facebook: https://www.facebook.com/divya.dixit.1238


    Twitter: https://twitter.com/dxtdvy?s=08


     


    Host, Kaushal Thakkar


     


    Linkedin: https://www.linkedin.com/in/kaushalthakkar/

    • 25 min
    Customer Retention Strategies - Raam Nayakar | Ep. #16

    Customer Retention Strategies - Raam Nayakar | Ep. #16

    In episode #16, Raam Nayakar, the Director - Marketing: Customer Loyalty & Marketing Science at Myntra shares trusted growth retention strategies for business sustainability and revenue growth of a business.


     


    About the Growth Genius:


     


    Raam is a Masters degree holder in Consumer Psychology with Business, which has helped him in creating the biggest customer loyalty program for India's top fashion brand, Myntra. With his years of experience in driving customer growth across industry verticals, his growth retention strategies have helped Myntra in acquiring and retaining customers.


     


    Raam is adept at understanding nuanced customer behaviours and has built products, campaigns, content and custom approaches to drive organic growth across different search channels. He has also partnered with Facebook India to educate marketers about measuring true incrementality.


     


    So, let us join today's Growth Genius as he shares his years of experience in customer acquisition with Kaushal Thakkar, Host - Founder & Managing Director of Infidigit. 


     


    Genius, Raam Nayakar


    https://www.linkedin.com/in/raamnayakar/


     


    Host, Kaushal Thakkar


    https://www.linkedin.com/in/kaushalthakkar/

    • 23 min
    Creating Digital Growth for FMCG brands - Juhi Singh | Ep. #15

    Creating Digital Growth for FMCG brands - Juhi Singh | Ep. #15

    In episode #15, Juhi Singh, the Digital Evangelist and Transformation Strategist at Marico Limited talks about creating digital growth for FMCG brands. 


     


    About the Growth Genius:


     


    Juhi is a 2020 Economic Times Women Leader awardee who is known for driving strategic cross-functional digital transformation initiatives with leadership teams. She has also enabled digital capability building through digital quotient (index comparison of ~80 brands & 80+ digital KPIs), CAMPS (focused Ecom framework to drive sales & growth), Mavericks (a cross-functional digital champions program to drive themes of utmost importance and help people get trained through experimentation & A/B testing). She is also empowering millennials & GenZ by targeting digitally innovative brands to strategize and execute digital campaigns effectively for maximum returns.


     


    From answering questions about digital challenges to measuring the success of digital campaigns at FMCG companies, Juhi opens up about creating digital growth. So let’s join her and our Host - Founder and Managing Director of Infidigit, Kaushal Thakkar.


     


    Genius, Juhi Singh


    https://www.linkedin.com/in/juhisingh/


     


    Host, Kaushal Thakkar


    https://www.linkedin.com/in/kaushalthakkar/

    • 29 min
    Build Local Sell Global - Ankit Rawal | Ep. #14

    Build Local Sell Global - Ankit Rawal | Ep. #14

    In episode #14, Affle’s Director - Business Development & Partnerships, Ankit Rawal, talks about the importance of building local and selling global post-COVID-19 pandemic. 


     


    About the Growth Genius:


    From Microsoft to Oracle, and from start-ups like InMobi to Affle, Ankit has immense experience across bigger companies. With 14+ years of experience, he has built an expertise in helping businesses gain exponential growth and revenue in the emerging markets across the globe. He is also a prolific columnist & writer, mindful practitioner, and teaches digital marketing at various business schools. 


     


    So, let us join today’s Growth Genius, Ankit Rawal and our Host - Founder and Managing Director of Infidigit, Kaushal Thakkar, where they talk about the process of building local and selling globally.


     


    Genius, Ankit Rawal


    https://www.linkedin.com/in/ankitrawal/


     


    Host, Kaushal Thakkar


    https://www.linkedin.com/in/kaushalthakkar/

    • 48 min
    Creating Digital Growth via Exceptional User Experience - Saurabh Gupta | Ep. #13

    Creating Digital Growth via Exceptional User Experience - Saurabh Gupta | Ep. #13

    In episode #13, the co-founder of ZEUX Innovation, Saurabh Gupta, discusses the importance of user experience (UX) design for a business website. He talks about his work on designing UX and being an innovation leader for over a decade.  


     


    An alumnus of National Institute of Design, Saurabh has become a pioneer in the UX field. He and his team at ZEUX have regularly delivered award-winning digital solutions and tremendous ROI for Fortune 500 companies worldwide across domains such as banking, financial services, telecom, technology and eCommerce. He is passionate about helping incumbent players and startups understand what it takes to create best-in-class digital experiences, leverage UX as a strategic differentiator and integrate design & innovation into their culture and long-term strategy.


     


    So, let us join today’s Growth Genius, Saurabh Gupta and our host - founder and managing director of Infidigit, Kaushal Thakkar, where they talk about creating digital growth via exceptional user experience.


     


    Genius, Saurabh Gupta


    https://www.linkedin.com/in/saurabhguptazeux/


     


    Host, Kaushal Thakkar


    https://www.linkedin.com/in/kaushalthakkar/

    • 41 min
    Creating SEO growth for Enterprises via Product and Engineering - Avinash Bikumalla | Ep. #12

    Creating SEO growth for Enterprises via Product and Engineering - Avinash Bikumalla | Ep. #12

    In episode #12, digital marketer and SEO head at Flipkart, Avinash Bikumalla will decode various SEO techniques that can help enterprises in creating organic growth. Also, the technical and product SEO specialist shares his growth story about doubling organic traffic for multiple websites in less than 18 months. Additionally, Avinash shall share various tips and tricks on implementing successful SEO strategies for FinTech, E-commerce, Ed-tech, Hyperlocal and Media websites. 


     


    So, let us join today’s Growth Genius, Avinash Bikumalla and our host - founder and managing director of Infidigit, Kaushal Thakkar, where they talk about creating SEO growth for enterprises via product and engineering. 


     


    Genius, Avinash Bikumalla


    https://www.linkedin.com/in/avinashbikumalla/


     


    Host, Kaushal Thakkar


    https://www.linkedin.com/in/kaushalthakkar/

    • 1 hr 1 min

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