103 episodes

This show is for creative rebels, freaks, misfits, and geeks who want to monetize their talents through media creation and production. Whether you're starting as an entrepreneur, have a side hustle, or want to take your business to the next level, this podcast will help you profit from your superpowers. Join host Heather Zeitzwolfe; long-time vegan, Gen-Xer, cat mom, drag queen enthusiast, and collector of weird dolls and lunchboxes. Using her professional background in business, marketing, design, and finance, she's here to help you move from passion to profits. If you're ready to crush your fears, take action and do things scrappy, then listen in to Get the Balance Right.

Get the Balance Right Heather Zeitzwolfe

    • Business
    • 5.0 • 27 Ratings

This show is for creative rebels, freaks, misfits, and geeks who want to monetize their talents through media creation and production. Whether you're starting as an entrepreneur, have a side hustle, or want to take your business to the next level, this podcast will help you profit from your superpowers. Join host Heather Zeitzwolfe; long-time vegan, Gen-Xer, cat mom, drag queen enthusiast, and collector of weird dolls and lunchboxes. Using her professional background in business, marketing, design, and finance, she's here to help you move from passion to profits. If you're ready to crush your fears, take action and do things scrappy, then listen in to Get the Balance Right.

    Ep. 102: Profit Coaching Session (Artist Carrie Brummer)

    Ep. 102: Profit Coaching Session (Artist Carrie Brummer)

    We're pulling back the curtain for this episode's on-air profit coaching session. We are joined by artist, teacher, and community leader of Artists Strong, Carrie Brummer.  As an artist, you can spend so much time being in your head, getting caught up in non-stop creation. However, profits come from taking calculated action. Sometimes self-doubt can trip us up or maybe we don't know which idea we should tackle first. That's why getting an outside perspective of a coach can be so rewarding.

    Heather deeply dives into Carrie Brummer's current offerings, including a virtual art course with online support. Through their conversation, Carrie finds validation on pricing her worth. She also has some ah-ha moments triggered by their off-the-cuff brainstorming. If you're a creative trying to monetize your talents, tune in. Their conversation includes membership, pricing fine art, creating community, and much more. 

    SHOW NOTES:
    Contact and Follow Carrie Brummer: Website - Instagram 
    Artist Strong: Website - Instagram 
    Free Art Training: Drawing Class - Embellished Print

    For more info, see complete show notes:  https://www.getthebalanceright.net/blog/episode102
    CONTACT HEATHER:
    Contact Heather: Instagram - LinkedIn
    Profit Tracker Tool: Download
    Heather’s Passion to Profits Group Program: Register
    Get the Balance Right Coaching: Website
    Book a Discovery Call (via Zoom) - Schedule
    Heather & Get the Balance Right - LinkTree
    Zeitzwolfe Accounting: Website - Facebook
    Support the show

    • 46 min
    Ep. 101: Create a Profitable Business as a Photographer (Guest Joe Edelman)

    Ep. 101: Create a Profitable Business as a Photographer (Guest Joe Edelman)

    Welcome to the first interview for season three, where we hear from an expert in media creation. For this episode, we are concentrating on photography. To discuss this topic,  we are joined by Joe Edelman, whose career as a photographer has spanned the last six decades.

    In this interview, Joe is very open and forthcoming. He weaves a cautionary tale, which includes his past struggles with his business finances. As an artist, there can be high and low points with cash flow. Unsurprisingly, once he understood his numbers, his financial success turned around.  Besides avoiding pitfalls, Joe's wisdom includes what's needed for lasting success. You will also discover that being profitable as a photographer comes down to a few key elements, pricing, practice, and authenticity. 

    Regardless if you're passionate about photography or some other creative field, you will learn insider tricks of the trade, which you can implement into your media business.   

    SHOW NOTES:
    Contact and Follow Joe Edelman: Website - Linkedin - Instagram - Facebook - Twitter - Pinterest 
    Joe Edelman Photography Education: YouTube - Mentor - Photo Shoot Tips
    Joe's YouTube Live: The Last Frame - Weekly Photography Livestream

    For more info, see complete show notes:  https://www.getthebalanceright.net/blog/episode101


    CONTACT HEATHER:
    Contact Heather: Instagram - LinkedIn
    Profit Tracker Tool: Download
    Heather’s Passion to Profits Group Program: Register
    Get the Balance Right Coaching: Website
    Book a Discovery Call (via Zoom) - Schedule
    Heather & Get the Balance Right - LinkTree
    Zeitzwolfe Accounting: Website - Facebook


    Support the show

    • 32 min
    Ep. 100: Unlock Your Profitable Superpowers (Solo Episode)

    Ep. 100: Unlock Your Profitable Superpowers (Solo Episode)

    Woot! Woot! Episode 100.  We're back for Season Three!

    Are you tired of soul-sucking work? Are you ready to embody your true authenticity? Being normal sucks. Let's be entrepreneurial misfits and make money being weirdos.

    Discover how to unlock your profitable superpowers! Whether you are a podcast editor, videographer, photographer, content creator, or other media creator, this episode will help you generate more revenue from your passion and talents. Host, Heather introduces the audience to her juicy framework. You'll learn how to monetize your zone of genius, life's passion, and problem-solving ability. For this guided brainstorming episode, grab your pens, sticky notes, and whiteboard! Or download the workbook.

    For more info, see complete show notes:  https://www.getthebalanceright.net/blog/episode100
    CONTACT HEATHER:
    Contact Heather: Instagram - LinkedIn
    Profit Tracker Tool: Download
    Heather’s Passion to Profits Group Program: Register
    Get the Balance Right Coaching: Website
    Book a Discovery Call (via Zoom) - Schedule
    Heather & Get the Balance Right - LinkTree
    Zeitzwolfe Accounting: Website - Facebook
    Support the show

    • 26 min
    Welcome Creative Rebels, Freaks, Misfits and Geeks! (Season Three Trailer)

    Welcome Creative Rebels, Freaks, Misfits and Geeks! (Season Three Trailer)

    If you're a rebel, freak, misfit, or geek who is tired of working for the man and has a burning desire to make money on your own terms through media creation and production, that is so freakin' killer and happy we found each other.

    I'm Heather Zeitzwolfe, a long-time vegan, Gen-Xer, cat mom, drag queen enthusiast, and collector of weird dolls and lunchboxes. I understand what it's like to be a square peg in a round hole. After decades of feeling depressed and trapped from soul-crushing 9 to 5 jobs, I finally took the leap into entrepreneurship in my 50s.

    I built my business on authenticity and passion, and I want to support you do the same.
    Using my professional background in management, marketing, design, and finance, I'm here to help you monetize your talents and passion. Whether you're just starting out, have a side hustle, or want to take your business to the next level, this podcast will help you profit from your superpowers.

    If you feel scared, that's okay; I've been there too…chained to my desk, locked inside a cubicle, living someone else's dream. But then, one day, I couldn't take it any longer and thought," If not now, when?"

    Yeah, I had imposter syndrome. Despite all the degrees and certificates, I still feared failing. At the beginning of my entrepreneurial journey, I wasted time being stuck in my head, overwhelmed by all my ideas. Being an entrepreneur can be lonely, especially when you're an outcast. I needed a support system, but I was trying to do it alone. Then I decided to invest in myself and find a community with like-minded souls, and when I did, my business took off.
    You don't have to do this alone either.

    If you're ready to crush your fears, take action and do this scrappy, then together, let's Get the Balance Right.
    Support the show

    • 3 min
    Ep. 99: Stop Chasing Revenue and Focus on Profit (Solo Episode) [From Passion to Profits Series]

    Ep. 99: Stop Chasing Revenue and Focus on Profit (Solo Episode) [From Passion to Profits Series]

    Putting all your energy into sales and marketing is not enough. To make more money, you need to focus on profitability.  I hear so many entrepreneurs say that the one thing they need is more sales.  But... what if I told you that increasing your sales does not guarantee you will make more in profits. That may sound crazy, but as an accountant, I have seen this countless times over the years, looking at businesses' financials.

    As a CPA and business strategist, I have met many entrepreneurs that are working themselves ragged.  However, despite making over six figures in revenue, what ends up in their pocket is less than minimum wage.  That's because they don't have a financial strategy. Instead, they make decisions in their business based on emotions rather than data. The end result leaves them wondering where all their money went.

    Don't let that happen to you. Listen to learn how you can positively impact your profits besides accumulating more clients and chasing down sales.

    For more info, see complete show notes:  https://www.getthebalanceright.net/blog/episode99
    CONTACT HEATHER:
    Contact Heather: Instagram - LinkedIn
    Profit Tracker Tool: Download
    Heather’s Passion to Profits Group Program: Register
    Get the Balance Right Coaching: Website
    Book a Discovery Call (via Zoom) - Schedule
    Heather & Get the Balance Right - LinkTree
    Zeitzwolfe Accounting: Website - Facebook


    Calling all creative misfits!! Want to make money from your passion? Learn how to profit from your superpowers! Sign up here: https://www.getthebalanceright.net/workshops
    Are you ready to monetize your passion? Then organize your business with my super stellar tool, The Profit Tracker. Get your income, expenses, taxes, and beyond under control in one place. To download go to: https://www.getthebalancerightpodcast.com/tracker
    Support the show

    • 26 min
    Ep. 98: Be a Rebel - Take the Entrepreneurial Leap (Guest Stephanie Harter of Coaching Like You Give a Damn) [From Passion to Profits Series]

    Ep. 98: Be a Rebel - Take the Entrepreneurial Leap (Guest Stephanie Harter of Coaching Like You Give a Damn) [From Passion to Profits Series]

    After discovering veganism, our guest Stephanie Harter's life has not been the same. Before she started her vegan coaching business, she had the quintessential Jerry Maguire moment and hasn’t had any regrets. In fact, she has taken her passion for veganism to a whole new level. She became an author of the award-winning book, The Skinny On Eating Like You Give a Damn, and now trains others who share her passion, to become vegan coaches. Her business, Coaching Like You Give a Damn, provides the framework and guidance to help plant-based coaches and practitioners take their businesses from ground zero to getting high-value clients. She has helped her students win awards, become recognized authorities in their field, and build six-figure businesses through her expertise.
    In this episode, you’ll hear about the challenges she experienced along with the success she achieved by following her passion. Get ready to be inspired and remember, it’s never too late to follow your passion.

     SHOW NOTES:
    Contact & Follow Stephanie:  Instagram  
    Coaching Like You Give a Damn: Website - YouTube - Facebook - Resources - FREE Masterclass
    Hot Damn! Business Launchpad: Website
    Eating Like You Give a Damn: Podcast

    For more info, see complete show notes:  https://www.getthebalanceright.net/blog/episode98
    CONTACT HEATHER:
    Contact Heather: Instagram - LinkedIn
    Heather’s Passion to Profits Group Program: Register
    Get the Balance Right Coaching: Website
    Book a Discovery Call (via Zoom) - Schedule
    Heather & Get the Balance Right - LinkTree
    Zeitzwolfe Accounting: Website - Facebook
    Calling all creative misfits!! Want to make money from your passion? Learn how to profit from your superpowers! Sign up here: https://www.getthebalanceright.net/workshops
    Are you ready to monetize your passion? Then organize your business with my super stellar tool, The Profit Tracker. Get your income, expenses, taxes, and beyond under control in one place. To download go to: https://www.getthebalancerightpodcast.com/tracker
    Support the show

    • 31 min

Customer Reviews

5.0 out of 5
27 Ratings

27 Ratings

Our Friendly World ,

Super smart, creative, and generous

Thank you Heather, for all this great information. I love this podcast. It is real, honest, FUN, and Heather makes everything easly doable regarding business, taxes, and profit. If you want to be inspired, be brave, and well equiped to make it in the business world as a creative I HIGHLY advise you to listen to every episode!

elikqitie ,

BEST Financial Podcast - Especially for Women

Heather Z is such a hoot! How can you NOT love her amazingly beautiful and quirky style? Heather has such high-value, great quality content on her show. Anyone who is looking to up their awareness of their business financials (especially entrepreneurs) would benefit from listening to the FUN CPA!

societyhillmom ,

Love this show!

Heather has amazing energy and always keeps me laughing! I get incredible tidbits of info in each episode too. This one will stay on my list of must-listen episodes!

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