Outlier Academy 🏛 Iconic Founders, Investors, and Thinkers Outlier Academy

On the latest episode of Great Books Distilled, we explore Jimmy Soni’s bestselling book, The Founders. The Founders tells the founding story of PayPal and the personalities who shaped it, including Elon Musk, Peter Thiel, Max Levchin, and Reid Hoofman. To write the book, Jimmy Soni conducted hundreds of interviews and had unprecedented access to thousands of pages of internal material. In this interview, we explore the most interesting aspects of this incredible story and what we can learn from it, and we go behind the scenes to explore the five-year story of writing the book.
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On the latest episode of 20 Minute Playbook, we interview Leo Polovets, who is a Founder & General Partner at Susa Ventures. We decode what he’s mastered and learned along the way—from his biggest lessons learned as a venture investor to his favorite books, his superpowers, the advice he’d give his younger self, and more—all in 20 minutes.
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On the latest episode of Outlier Investors, we decode how Susa Ventures is building the next great seed-stage venture capital firm. Learn about Susa’s playbook for finding the best seed-stage companies, discovering their focus areas and industries, creating their investing algorithm, approaching due diligence, thinking about pro rata follow-on investments, and more. To date, Susa Ventures has raised more than $600M and has invested in companies including Stedi, Flexport, and Robinhood.
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On the latest episode of 20 Minute Playbook, we interview Jannick Malling, Public’s Cofounder & Co-CEO. We decode what he’s mastered and learned along the way—from lessons as an entrepreneur to his favorite books, his superpowers, the advice he’d give his younger self, and more—all in 20 minutes.
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On the latest episode of Outlier Founders, we decode how Public is building the investment platform of the future — from their initial focus on fractional shares, to adding alternative assets, how they’ve built social features and community into their platform, and more. Learn Public’s playbook for finding product market fit, achieving viral growth, building a multi-sided product, as well as their unique approach for driving accountability and ownership across their team.
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Joey Cofone shares the lessons he’s learned as an award-winning designer, the Founder & CEO of Baronfig, and the author of The Laws of Creativity, including why he’s fascinated with the juxtaposition between skill and renown, how he worked with James Clear to design the Clear Habit Journal, why experimentation is Baronfig’s most important value, how rock bottom taught him how to take risks, and so much more.
“There’s a stereotype of creatives, which is that they’re just flying by the seat of their pants. I’m here to tell you that it’s absolutely not true. We need to separate that from what creativity is. We need to decouple this ridiculous stereotype so that more people can blossom creatively.” — Joey Cofone
EPISODE GUIDE (LINKS, QUOTES, NOTES, AND BOOKS MENTIONED)
https://www.danielscrivner.com/notes/joey-cofone-playbook   
FULL TEXT TRANSCRIPT
https://www.danielscrivner.com/notes/joey-cofone-playbook-transcript    
CHAPTERS

(00:00:00) - Introduction

(00:01:08) - Wrestling with Skill vs Renown

(00:02:57) - Why People Would Be Surprised at Joey Cofone’s Daily Discipline

(00:04:04) - Why Joey Cofone Has Been Tracking His Habits for 13 Years

(00:05:21) - Joey Cofone’s Favorite Baronfig Products

(00:07:23) - How Joey Cofone and James Clear Designed the Clear Habit Journal

(00:10:46) - The Laws of Creativity by Joey Cofone in 90 Seconds

(00:12:51) - How Rock Bottom Taught Joey Cofone How to Take Risks

(00:16:07) - Why the Most Important Value at Baronfig is Experimentation

(00:22:08) - Joey Shares His Favorite Books Including Radical Candor and The Phantom Tollbooth

(00:23:47) - Joey Cofone’s Favorite Advice From His Barber and Malcom Gladwell

(00:26:11) - How Joey Cofone Learns From Failure at Baronfig


ABOUT THE GUEST
Joey Cofone is the Founder & CEO of Baronfig and an award-winning designer and entrepreneur. His work has been featured in Fast Company, Bloomberg, New York Magazine, Bon Appétit, Quartz, Mashable, Gizmodo, and Print, among others. Joey was named a New Visual Artist and, separately, Wunderkind designer by Print magazine.
He strives to make work that appeals to curious minds—work that’s beautiful, smart, and communicative. He believes that design is the least of a designer’s worries, that story is at the heart of all tasks, and jumping off cliffs is the only way to grow.
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Spotify: https://open.spotify.com/show/58edVNgqaPNaCSGSxM6pef?si=88f37a5d20434775
Overcast: https://overcast.fm/itunes1523851182
ABOUT OUTLIER ACADEMY
Learn timeless lessons on work and life from iconic founders, world-renown investors, and bestselling authors. Outlier Academy is the forever school for those chasing greatness. Past guests include Gokul Rajaram of DoorDash, Scott Belsky of Benchmark and Adobe, Joey Krug of Pantera Capital, Mark Sisson of Primal Kitchen, Luke Gromen of The Forest for the Trees, and Brian Scudamore of 1-800-GOT-JUNK.
Website: https://www.outlieracademy.com
Twitter: https://www.twitter.com/outlieracademy
ABOUT DANIEL SCRIVNER
Outlier Academy is hosted by Daniel Scrivner. Over the last 15 years, Daniel has led design teams at Square and Apple, turned around a $3M+ ARR SaaS business, and invested in more than 100 companies. He launched Outlier Academy in 2020 to learn from the world’s best founders, investors, authors, and peak performance experts.
Website: https://www.danielscrivner.com
Twitter: https://www.twitter.com/danielscrivner
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