The Marketing Millennials Daniel Murray

How can marketers drive down cost to acquire metrics? Eli’s opening his playbook on how to solve this marketing pain point.
Eli is the CEO of Matter Made, helping companies like Dropbox, G2, and Calm for Business, drive efficient growth through best in class Paid Media & Demand Gen programs.
Daniel and Eli dig into the marketing pain points that led to demand efficiency as a topic in its own right. Eli unpacks the metrics he uses to measure success, and the tactical levers you can use to drive demand efficiency in your own business.
And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.
Follow Eli:
LinkedIn: www.linkedin.com/in/elirubel/
Twitter: https://twitter.com/eli_rubel
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing 
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:00:00 Intro
02:07 The Growth Pain Points
06:21 Identifying Business Touchpoints
11:46 Digging Into The Minutiae
15:38 Giving Your Marketing Team Bandwidth
17:17 The Challenge To Market Leaders
20:41 Daniel’s CMO Theory
24:34 Marketing For The Long Game
29:11 A Hill To Die On
35:43 Curiosity Makes The Best Marketer
Maximizing ROI: How to Leverage Demand Efficiency to Drive Sales and GrowthIn today's highly competitive business environment, companies of all sizes are looking for ways to maximize their return on investment (ROI). One approach that is gaining increasing attention is demand efficiency. By focusing on optimizing every aspect of the customer journey, businesses can ensure they are making the most of every marketing dollar and driving the greatest possible ROI.
Understanding demand efficiencyDemand efficiency is the process of optimizing the customer journey to maximize ROI. It involves analyzing and improving every touchpoint between a business and its customers, from initial awareness through to post-sale support. By understanding the customer journey, businesses can identify areas of inefficiency and take steps to improve them.

One of the key principles of demand efficiency is the importance of data. By collecting and analyzing data at every stage of the customer journey, businesses can gain a deep understanding of their customers' needs and behaviors. This, in turn, allows them to tailor their marketing efforts to better meet those needs and drive greater engagement and conversions.

Importance of demand efficiency for businessesDemand efficiency is critically important for businesses looking to maximize their ROI. By optimizing the customer journey, businesses can reduce the cost of acquiring new customers and increase the lifetime value of existing ones. This, in turn, leads to higher revenue and greater profitability.

In addition to driving financial performance, demand efficiency also

When content marketing is constantly evolving, how can you deliver a B2B product that makes an impact?
Camille is the Director of Content and Community at PeerSignal, the free resource that aggregates data, examples, and research for GTM leaders.
Daniel and Camille get straight into talking about treating content as a product, pulling content ideas from your community, and the lessons Camille has learned that go beyond marketing.
Plus you’ll hear Camille’s hot take on why you need to leave your ego at the door when it comes to effective content marketing.

Follow Camille:
LinkedIn: www.linkedin.com/in/camillehansentrent/
Twitter: https://twitter.com/camilletrent


Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing 

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:00:00 Intro
02:07 The Evolving Definition Of Content
07:40 Meeting Your Customer’s REAL Needs
10:59 How To Execute A Great Piece of Content
15:20 A Roadmap With Flexibility 
20:15 Two New Ways To Measure Success
28:15 A Marketing Hill To Die On
31:14 Leaving Ego At The Door
31:49 Advice That’s Bigger Than Marketing
33:32 Everybody Is A Beginner At Something
HOW TO THINK ABOUT B2B CONTENT MARKETINGAs a marketing professional, you understand the importance of content marketing in reaching your target audience and building brand awareness. However, when it comes to B2B content marketing, there are some unique considerations to keep in mind. In this blog post, we’ll explore some tips for effective B2B content marketing.
Define your target audienceBefore you start creating content, it’s important to understand who your target audience is. Who are the decision-makers in your target companies? What are their pain points, challenges, and goals? What kind of content do they consume, and where do they consume it? By answering these questions, you can create content that speaks directly to your audience and provides value.
Focus on thought leadershipIn B2B content marketing, thought leadership is key. By positioning your brand as an authority in your industry, you can build trust with your audience and differentiate yourself from your competitors. To establish thought leadership, create content that showcases your expertise, such as whitepapers, case studies, and blog posts that provide insights and analysis on industry trends.
Leverage social mediaSocial media can be a powerful tool for B2B content marketing, especially for reaching decision-makers who may be active on LinkedIn. Share your content on social media platforms, engage with your audience, and participate in industry conversations to build your brand’s visibility and credibility.
Use data to drive your strategyData can provide valuable insights into what kind of content resonates with your audience, which channels are most effective for reaching them, and what topics are trending in your industry. Use data analytics tools to track your content’s performance, and use these insights to refine...

Live from SXSW Daniel is joined by one of the best marketers in the business, his wife Ari.
Daniel and Ari discuss how to stand out as a B2B creator, why building trust with your audience unlocks educational products and events, and how to monetize your product.
Plus you’ll hear Ari’s process when it comes to writing her newsletter and the tools she uses to help her recreate her unique voice in a written format.
And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.
Follow Ari:
LinkedIn: www.linkedin.com/in/arimurray/

Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing 
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
HOW TO STAND OUT AS A B2B CREATORAs a B2B creator, standing out in a crowded market can be a challenge. With so much content available online, it can be difficult to capture your audience’s attention and differentiate yourself from your competitors. In this blog post, we’ll explore some tips for standing out as a B2B creator.
Know your audienceThe first step in standing out as a B2B creator is to know your audience. Who are you creating content for? What are their pain points, challenges, and goals? By understanding your audience’s needs and preferences, you can create content that is tailored to their interests and provides value.
Be authenticAuthenticity is key to standing out as a B2B creator. Your audience wants to hear from a real person, not a faceless brand. Share your personal stories and experiences, and be honest about your successes and failures. By being authentic, you can build trust with your audience and differentiate yourself from competitors who may be more focused on sales pitches and marketing slogans.
Provide valueB2B buyers are looking for solutions to their business problems. By providing value in your content, you can position yourself as a thought leader in your industry and build trust with your audience. Share your expertise and insights, and provide actionable tips and advice that your audience can use to improve their businesses.
Experiment with different formatsThere are many different formats for B2B content, including blog posts, videos, podcasts, and infographics. Experiment with different formats to find what works best for you and your audience. For example, if your audience prefers visual content, consider creating more infographics or videos.
Collaborate with othersCollaborating with other B2B creators can be a great way to stand out and reach new audiences. Look for opportunities to collaborate on webinars, guest blog posts, or social media campaigns. By partnering with other creators in your industry, you can leverage their expertise and reach new audiences.
Stay up-to-date with industry trendsTo stay relevant as a B2B creator, it’s important to stay up-to-date with industry trends and developments. Follow industry thought leaders on social media, attend conferences

And we are LIVE from SXSW! Daniel and guest, Mark P. Jung, explore how creativity is essential for B2B brands.
You’ll hear why spending 70% of your time honing 10X ideas is the formula for success, why if you can’t play chess you need to flip the board, and why swipe files are the best source of stored creativity.
Plus you’ll hear why Mark believes all marketers should understand and leverage psychology in their campaigns.
And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.
Follow Mark:
LinkedIn: linkedin.com/in/markpjung/
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing 
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
WHY CREATIVITY MATTERS IN B2B MARKETINGIn today’s competitive B2B marketing landscape, creativity is more important than ever before. Creativity helps brands to stand out, capture attention, and engage with their audience in a meaningful way. In this blog post, we’ll explore why creativity matters in B2B marketing and how it can help you to achieve your business goals.
Capturing AttentionIn today’s world, people are constantly bombarded with messages from brands. This makes it harder than ever to capture your audience’s attention. Creativity is essential to cut through the noise and stand out. A creative and attention-grabbing campaign can help you to capture your audience’s attention and create a lasting impression.
DifferentiationWith so many brands competing for attention, it’s important to differentiate yourself from the competition. Creativity can help you to achieve this by giving you a unique edge. A creative campaign can help you to stand out and position your brand as innovative, forward-thinking, and different from the rest.
Building TrustTrust is essential in B2B marketing. Your audience needs to trust that your brand can deliver on its promises and provide real value. Creativity can help you to build trust with your audience by demonstrating your brand’s expertise and thought leadership. By creating engaging and informative content, you can show your audience that you understand their needs and are committed to helping them achieve their business goals.
Engaging EmotionallyB2B marketing often focuses on logic and practicality, but emotions play a crucial role in decision-making. Creativity can help you to engage emotionally with your audience and create a connection. A creative campaign that appeals to your audience’s emotions can help you to build a stronger relationship with your audience and encourage them to take action.
Generating ResultsAt the end of the day, B2B marketing is about generating results. Creativity can help you to achieve this by creating campaigns that are more effective at driving engagement, generating leads, and ultimately, converting prospects into customers. A creative campaign that captures attention, differentiates your brand, builds trust, engages emotionally, and delivers real...

How do you build a loyal customer base? By giving them the best experience you can through great content.
Mark Kilens is CMO at Airmeet, the all-in-one platform for your virtual and hybrid events and webinars. 
In this episode from the archives, he joins Daniel as they get into the weeds of how to start creating an experience for your audience, the importance of community, and how events can create communities.
You’ll also hear what Mark learnt as former VP of Content and Community at Drift and as VP of Hubspot Academy.
And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Mark:
LinkedIn: linkedin.com/in/markkilens
Twitter: twitter.com/MarkKilens

Keep up to date with the latest news from The Marketing Millennials:.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing 
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
WHY CONTENT IS AN ESSENTIAL PART OF YOUR MARKETINGContent marketing has become an integral part of B2B marketing strategies. It provides businesses with an opportunity to engage and educate their target audience with useful, relevant, and valuable content. But content marketing is not just about driving leads and revenue. It is also about creating a great customer experience that can set your business apart from the competition. In this blog post, we’ll explore how content builds a great customer experience in B2B marketing.
Understanding Your AudienceContent marketing allows you to understand your audience better. By creating content that resonates with your target audience, you can gain valuable insights into their needs, preferences, and pain points. This knowledge can help you to tailor your messaging and customer experience to meet their specific needs and create a better overall experience.
Providing ValueContent marketing provides businesses with an opportunity to provide value to their audience. By creating useful and informative content, you can help your target audience solve their problems, answer their questions, and improve their business processes. Providing value in this way can help you to build trust and credibility with your audience, leading to a better overall customer experience.
Building RelationshipsContent marketing can help you to build relationships with your audience. By creating content that is engaging, informative, and personalized, you can create a connection with your audience that goes beyond traditional marketing tactics. This connection can help you to build long-term relationships with your customers, leading to a better overall customer experience.
Enhancing EngagementContent marketing can enhance engagement with your brand. By creating content that is visually appealing, interactive, and easy to consume, you can capture your audience’s attention and keep them engaged. This increased engagement can lead to a better overall customer experience, as customers feel more connected and invested in your brand.
Supporting SalesContent marketing can support your sales efforts by providing your sales team with the information they

Why has one of the best marketers out there chosen organic growth, over paid social, for her own business? 
Find out what KT McBratney knows in this episode from the archives.
KT is the Co-Founder and COO at OwnTrail, a platform offering the tools and community you need to fuel and bring together your definition of personal and professional success.
Daniel and marketer-turned-entrepreneur KT, get into conversation on why organic channels give you the ability to talk to your audience, not at them, why organic channels make all channels run better, and how best to approach organic marketing.
And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.
Follow KT:
LinkedIn: linkedin.com/in/ktmcbratney
Twitter: twitter.com/k_to_the_t
Keep up to date with the latest news from The Marketing Millennials:.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing 
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Timestamps:
00:00 Intro
02:08 The Spider Web of Organic Growth
16:27 How Marketing Has Been Democratized
19:42 The Need to Talk With People, Not At Them
20:10 Why It’s Time to Break Out of Our Boxes
22:17 Sometimes You’ve Just Gotta Work Harder
24:40 Personal Brand Authenticity
31:15 Take a Look At TikTok
33:15 Why Can’t We All Just Get Along?
41:48 If I Can Tell You One Thing
THE IMPORTANCE OF PAID AND ORGANIC GROWTH IN B2B MARKETINGIn today’s competitive B2B marketing landscape, businesses need to use a variety of strategies to grow their audience and drive revenue. Two of the most important strategies are paid and organic growth. While each strategy has its strengths and weaknesses, both are essential to a successful B2B marketing campaign. In this blog post, we’ll explore the importance of paid and organic growth in B2B marketing.
Organic GrowthOrganic growth is the process of growing your audience and driving traffic to your website without paid advertising. This strategy includes tactics like search engine optimization (SEO), social media marketing, email marketing, and content marketing. Organic growth is important for several reasons:
Cost-Effective: Organic growth can be cost-effective compared to paid advertising. Once you create content, optimize your website, and build your social media presence, it can continue to drive traffic to your site for months or even years, without ongoing costs.Builds Trust: Organic growth helps to build trust with your audience. When you rank high in search results or have a strong social media presence, it shows that you’re a reputable and credible business. This builds trust with your audience and can lead to more conversions.Long-Term Benefits: Organic growth has long-term benefits. As your website becomes more established, it will continue to rank higher in search results, attracting more visitors and leads to your website. It can also help you to establish your business as a thought leader in your industry.
Paid GrowthPaid growth is the process of growing your audience and driving traffic to your website