138 episodes

This is a podcast for people interested in building or designing tech products.

At least once a week, I speak to product managers, product leaders, product marketers, UX professionals, and anyone else involved in product management and product delivery.

Come and listen to some great conversations and get inspired!

Listen on your favourite podcast app or on https://www.oneknightinproduct.com

One Knight in Product One Knight in Product

    • Business
    • 4.6 • 11 Ratings

This is a podcast for people interested in building or designing tech products.

At least once a week, I speak to product managers, product leaders, product marketers, UX professionals, and anyone else involved in product management and product delivery.

Come and listen to some great conversations and get inspired!

Listen on your favourite podcast app or on https://www.oneknightinproduct.com

    Closing the Gender Pay Gap and Hiring Diverse Product Teams (with Chris Mason, Co-Founder @ Intelligent People)

    Closing the Gender Pay Gap and Hiring Diverse Product Teams (with Chris Mason, Co-Founder @ Intelligent People)

    An interview with Chris Mason. Chris is an executive recruitment consultant who started his agency Intelligent People over 20 years ago. Chris is passionate about diversity & inclusion in recruitment, as well as helping product leaders in general land their next job.

    We speak about a lot, including:

    The state of the product hiring market today and how product management recruitment has changed over the last 20 years
    How product management has moved from IT to a strategic partner for product-led companies and when companies should hire a CPO
    Whether we're seeing more product practitioners getting a seat at the top table and how there are two main types of product leadership job
    Why you should be careful which job you wish for, and how to know when to stop trying to climb the career ladder
    Whether product job titles are getting more consistent and whether it's true that job titles don't matter
    Why women should consider not divulging their current salary as it can help to perpetuate gender biased salary and whether the gender pay gap is getting better or worse
    What hiring companies can do to make sure they're developing a diverse talent pipeline and the importance of hiring for "not fit" rather than culture fit

    And much more!

    Contact Chris
    You can find Chris at Intelligent People or check him out on LinkedIn.

    • 36 min
    Treating Your Career as a Product and Landing that Next Big Job (with Sarah Doody, founder @ Career Strategy Lab)

    Treating Your Career as a Product and Landing that Next Big Job (with Sarah Doody, founder @ Career Strategy Lab)

    An interview with Sarah Doody. Sarah is a former UX practitioner and leader who started out trying to help UX pros with their portfolios before realising there's an even bigger problem to solve; how to help designers & product managers optimise for success and give themselves the best chance of getting that next career move.

    We speak about a lot, including:

    The origin story behind Career Strategy Lab, how they can help you get a new job, and whether it's just designers or everyone in the product trio
    That chicken & egg scenario when you can't get a job without experience, but you can't get experience without a job, and whether this is just something that affects PMs or hits designers too
    Whether UX job descriptions are any better than Product Management job descriptions and some of the reasons we have poor job specs and poor interviewing process
    How job specs are really just wish lists and the importance of actually reading them rather than just clicking "Quick Apply" to anything with a matching job title
    The importance of customising resumes, CVs and cover letters, why this sounds controversial, and how to make it scale
    Why it might be OK to interview for jobs that you don't actually want to get some practice, and the benefits of taking an MVP approach to your job application
    Whether ATS systems are really the gatekeeping problem that some people make them out to be, and the importance of making personal connections where you can

    And much more!

    A brief interruption from my sponsor - me!
    I'm terrible at asking for money but if you would like to throw any spare change at me to prevent me having to read out tiresome generic podcast ads, you can buy me a coffee. If not, I love you all anyway!

    Contact Sarah
    You can find Sarah on her personal website or check out Career Strategy Lab. Sarah is also active on Twitter.

    • 42 min
    Measurably Improving Managers to Help People do Great Work... and be Totally Psyched Doing It (with Russ Laraway, author ”When They Win, You Win”)

    Measurably Improving Managers to Help People do Great Work... and be Totally Psyched Doing It (with Russ Laraway, author ”When They Win, You Win”)

    An interview with Russ Laraway. Russ was a Company Commander in the US Marines before entering Big Tech at Google, Twitter & Qualtrics. He also co-founded Radical Candor LLC with Kim Scott, and believes that anyone can be trained to be a good manager with the right approach. He wrote about this approach in his new book "When They Win, You Win".

    We speak about a lot, including:

    Why the world needs doesn't need another person's opinion on what makes a good manager, and how he wants to move away from opinions and move to data driven, measurable results
    How the US Marines set the stage for him to be a good manager, what moving to Big Tech taught him about focusing on results, and how the military can teach Big Tech a thing or two about Commander's Intent
    Why it was important to simplify the mission to make managers better, because most people aren't getting better and some are getting worse because there's so much conflicting information out there
    Why companies are so bad at developing managers, and how his STAC (Select, Teach, Assess, Coach) approach might help get us away from the best Individual Contributor getting thrown into the pit with no support
    How everyone wants to do great work & be totally psyched whilst doing it, and why people's direct managers are ultimately the key to making that happen
    The big three of Direction, Coaching, Career, how they can help managers thrive and the importance of helping managers not just concentrating on the stuff they're best at
    Whether managers are born or bred, and whether introverts or extrovert make the best managers

    And much more!

    A brief interruption from my sponsor - me!
    I'm terrible at asking for money but if you would like to throw any spare change at me to prevent me having to read out tiresome generic podcast ads, you can buy me a coffee. If not, I love you all anyway!

    Buy "When They Win, You Win"
    "Businesses everywhere are plagued by managers who seem to think that keeping their staff miserable is the best way to deliver profits. This is a failure of leadership that also hurts the bottom line; research has shown that maintaining a happy, engaged workforce consistently drives measurably better business results across the board."
     
    Check the book out wherever you get your books, or check it out on Amazon or the book website.

    Check out my interview with Kim Scott
    I spoke to Russ's former colleague Kim Scott last year on the podcast about her book "Just Work" - it was a fantastic conversation and you can check it out here.

    Contact Russ
    You can find Russ on his website or check him out on LinkedIn or Twitter

    • 47 min
    Getting Customers to LOVE your Product with Great Product Marketing (with Martina Lauchengco, author ”Loved”)

    Getting Customers to LOVE your Product with Great Product Marketing (with Martina Lauchengco, author ”Loved”)

    About the Episode
    An interview with Martina Lauchengco. Martina is a product marketing guru who once worked on MS Office before a glittering career in a variety of tech companies led her into partnerships with SVPG and Costanoa Ventures. She's recently released her new book, "Loved" to try to help product managers & founders get good at product marketing.

    We speak about a lot, including:

    Why she wanted to write a book to help early stage founders and product managers understand how to market their products to make sure they make a difference
    How most tech companies are getting their marketing wrong, what it looks like when they do, and what they should be doing instead
    The problems companies can have using traditional marketing approaches led by traditional market folks, and how any initial successes inevitably fade out
    Whether you need to go all in and drink the Product Marketing Kool Aid or can iterate your way to product marketing success
    Some of the traits of a good product marketer, how they are similar to product managers, whether you need specialised product marketers or it's just a mindset issue
    How soon you need product marketers and whether there's value in fractional roles helping you out when you're early
    Top tips for product managers who want to work effectively with their product marketing team, and treat them as equal partners in their product success

    And much more!

    A brief interruption from my sponsor - me!
    I'm terrible at asking for money but if you would like to throw any spare change at me to prevent me having to read out tiresome generic podcast ads, you can buy me a coffee. If not, I love you all anyway!

    Buy "Loved"
    "The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between “also-ran” products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product’s story."
     
    Check the book out wherever you get your books, or check it out on Amazon or the book website.

    Contact Martina
    You can find Martina on her personal website. Also, if you bought a copy of her book, you can send your receipt to info@svpg.com for a free chat!

    • 42 min
    Build Products Businesses Want with the Lean B2B Pyramid (with Étienne Garbugli, Author ”Lean B2B”, ”Find your Market” and ”Solving Product”)

    Build Products Businesses Want with the Lean B2B Pyramid (with Étienne Garbugli, Author ”Lean B2B”, ”Find your Market” and ”Solving Product”)

    An interview with Étienne Garbugli. Étienne is the lead instructor and CEO of Lean B2B, and a three-time startup founder. He's the author of three books: "Find your Market", "Solving Product" and "Lean B2B". The latter book is out for a second edition, and we decided to talk all about it.

    We speak about a lot, including:

    How the second edition has gone down, why there's a second edition at all and why this book matters to B2B entrepreneurs & product managers
    How the book can help both non-technical, subject matter expert startup founders as well as tech-first founders with little to no B2B experience
    The Lean B2B methodology, represented by its handy pyramid and key considerations at the various levels
    Vision: How to systematise your product vision, where to get started, and whether you need a Eureka moment
    Market: Working out who your target market is, the perils of going too wide, and how many people don't even really know what a market is
    Jury: Getting your buyers, approvers, users and even veto-ers together to ensure there's a good reception for your proposition
    Needs: The merits of good customer discovery and why we need to understand our buyers and sellers
    Offer: How to factor in risks, associated costs to your value proposition, and why it's important to separate the value from the specific solution
    Solution: How to get your MVP into the hands of early adopters, and whether all types of B2B customer are ready for MVPs


    What happens after the pyramid once you've validated your solution, and what product/market fit really means in a B2B sense

    And much more!

     
    A brief interruption from my sponsor - me!
    I'm terrible at asking for money but if you would like to throw any spare change at me to prevent me having to read out tiresome generic podcast ads, you can buy me a coffee. If not, I love you all anyway!

    Buy "Lean B2B"
    "The second edition of Lean B2B is the result of years of research into B2B entrepreneurship. It builds off the unique Lean B2B Methodology, which has already helped thousands of entrepreneurs and innovators around the world build successful businesses. "
     
    Visit The Book Website for more info, and links to Étienne's other books.

    Contact Étienne
    You can find Étienne on LinkedIn, Twitter or visit his website.

    • 45 min
    Coming Out as Transgender at Work and How We Can All Be Better Allies (with Saielle DaSilva, Director of User Experience @ Cazoo)

    Coming Out as Transgender at Work and How We Can All Be Better Allies (with Saielle DaSilva, Director of User Experience @ Cazoo)

    About the Episode
    An interview with Saielle DaSilva. Saielle is Director of User Experience at Cazoo, an online car marketplace. Saielle believes in "putting the soft back into software", is a well regarded conference speaker, and also came out as a transgender woman to her friends & colleagues a few months ago.

    We speak about a lot, including:

    Her work at Cazoo, helping to transform a traditional industry for the good of users & the planet, and what "putting the soft into software" really means
    The start of her journey, how long she's known she's a woman and how no one chooses to be transgender for fun or because of peer pressure
    Her disappointment with celebrities that she used to admire or support, how transgender people are unfairly labelled by people with zero knowledge, and how everyone should be humble enough to do the work and learn to be better
    The transition roadmap - how she got ready, the step-by-step approach she took, how she was happy to find people were generally supportive and not as hateful as the mainstream media often portray
    The letter she wrote to her colleagues when she came out at work, the level of detail she went into, types of inappropriate questions transgender women get and her desire to avoid living "reality TV" transgender
    How troublesome the "Hugh Grant" style bumbling apology for misgendering your colleagues can be, and why you should just apologise and move on
    What we can all do, both through our company culture and our own actions to ensure we foster a diverse, welcoming workplace and help our transgender colleagues feel accepted & safe

    And much more!

     
    Donate to Saielle's fundraiser
    Saielle is undergoing further surgery to help with her transition. If you would like to donate, please check out Saielle's fundraiser.

    Donate to gender diverse charities
    If you want to donate to charities that support gender diverse charities, check out Mermaids in the UK, or The Trevor Project in the US.

    Contact Saielle
    You can reach out to Saielle on Twitter or visit her blog.

    • 45 min

Customer Reviews

4.6 out of 5
11 Ratings

11 Ratings

Arlie K ,

Your Product Knight in Shining Armor!

One Knight in Product is a newfound favorite! ⚔️ Excellent content, delivered in an easy to consume format... no matter the topic, I gain something from every episode! Thanks so much for the awesome insights, Jason - keep up the great work!

Dan Balcauski ,

Highly recommended

Jason is an excellent interviewer who gets valuable information/key points while still keeping things conversational. Each episode's filled with real insights and actionable advice. Highly recommend that you subscribe and listen to this show!

aakashg ,

Improve as a Product Person by Listening to This!

Marty Cagan, Jackie Bavaro… and then a year of amazing insights. Jason is crushing the game with this podcast. Listen to grow faster in your career.

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