166 Building Corporate Soul to Power Culture and Success with Ralf Specht | Partnering Leadership Global Thought Leader Partnering Leadership

In this episode of Partnering Leadership, Mahan Tavakoli speaks with Ralf Specht, author of Building Corporate Soul: Powering Culture & Success with the Soul System. After two decades with McCann Erickson, Ralf Specht became a founding partner of Spark44, an innovative, industry-first joint venture with Jaguar Land Rover. Under his leadership as CEO, Spark44 grew to a 1,200 people business in 18 countries. In the conversation, Ralf Specht shares how organizations can create an environment where people do their best by developing their company soul.


Some highlights:


-Ralf Specht on corporate soul and its origins
-The difference between organizational culture and soul
-How leaders can plan for corporate soul
-Ralf Specht on It's not up to the CEO to decide whether the organization has a soul
-Be clear about how you incentivize people, which behaviors you reward and those you don't, and ensure your incentives and measures align with your stated values
-Ralf Specht on Adobe's Little Red Box of Innovation
-The importance of modeling to corporate soul
-Ralf Specht on the origin of the Soul Index 



Connect with Ralf Specht:
https://ralfspecht.com/
https://www.linkedin.com/in/ralf-specht-b21b8529/
https://twitter.com/ralf_specht
Building Corporate Soul on Amazon: https://tinyurl.com/yc83k7dz



Connect with Mahan Tavakoli:
https://mahantavakoli.com/
https://www.linkedin.com/in/mahan/
 
More information and resources are available at the Partnering Leadership Podcast website: 
https://www.partneringleadership.com/



Connect with Mahan Tavakoli:
Mahan Tavakoli Website
Mahan Tavakoli on LinkedIn


Partnering Leadership Website