11 min
BMH18: TikTok and Huawei's Fortunes are Massive Communications Failures Be More Human
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- Management
Produced by Pikkal & Co - Award-Winning Podcast Agency .
While they have become easy targets for point scoring politicians, Huawei and TikTok are not without blame. TikTok and Huawei's fortunes are the result of a massive communication failure by the leadership and communication functions of these brands. Until Chinese tech brands humanize their brands, they will always appear formless and misunderstood by the outside world. Winning China required strength; winning the World requires vulnerability.
Produced by Pikkal & Co - Award-Winning Podcast Agency .
While they have become easy targets for point scoring politicians, Huawei and TikTok are not without blame. TikTok and Huawei's fortunes are the result of a massive communication failure by the leadership and communication functions of these brands. Until Chinese tech brands humanize their brands, they will always appear formless and misunderstood by the outside world. Winning China required strength; winning the World requires vulnerability.
11 min