11 min
Storytelling in B2B - How boring is your 'About' page? Communication Strategy That Works podcast
-
- Marketing
When was the last time you updated your about page on your website? This week, which is National Storytelling Week, is an excellent opportunity to think about how to incorporate storytelling into your business strategy.
Storytelling is an essential part of modern business strategy. The human brain processes stories much deeper than facts and figures, making them a powerful tool for communicating complex ideas and building customer trust.
The businesses winning right now are using storytelling to build their brand reputations to provide helpful information and build a human connection with their customers.
Today I share how you can restart your about page during National Storytelling Week by sharing some tips and insights and examples of how it's well-executed in B2B.
Let's dive in!
Resources and links from this episode:
https://henbe.co.uk/2021/06/10/ep-27-telling-your-story-when-you-work-in-a-technical-industry/
https://blog.hubspot.com/marketing/storytelling
https://extance.co.uk/
My consulting business About page
https://henbe.co.uk/about-henbe/
What to do next:
Get my FREE roadmap to get more strategic with communication activity in your business (also here: https://bit.ly/SevenSteps2Success )
And,
Follow me on LinkedIn
Full Transcript (unedited):
When was the last time you updated your about page on your website? This week, which is National Storytelling Week, is a great opportunity to think about how to incorporate storytelling into your business strategy.
Storytelling is an essential part of modern business strategy. The human brain processes stories in a much deeper way than facts and figures, making them a powerful tool for communicating complex ideas and building customer trust. The best businesses are using storytelling to build their brand reputations, not only to provide helpful information but also to build a human connection with their customers.
Today I share how you can restart your about page during National Storytelling Week by sharing some tips and insights and also some examples of how it’s well-executed in B2B.
Let's dive in
Intro
People often think of storytelling as a way to capture the attention of an audience, but the benefits of storytelling go far beyond the punchline.
It’s a proven method for humanizing your brand and establishing a trustworthy reputation that makes customers feel good about doing business with you. When you tell a story, your customers can feel like they know you better, and that makes them more comfortable in doing business with you. That’s why it’s so important to use storytelling in your business.
We like to think that storytelling has been with us since time began, but the truth is that it has evolved and changed over time. In many ways, today’s modern style of storytelling is a far cry from the way tales were told by our ancestors. For example, our oral traditions and the art of storytelling have evolved significantly since the days when storytellers would weave tales around campfires. Today, we tend to be far more concerned with the content of our storytelling, rather than the style and delivery.
And for good reason.
We’ve all heard the saying, “Don’t tell me the facts, tell me a story.” Today, we’re surrounded by facts and figures, data and statistics – but these aren’t the best way to communicate complex ideas and help people understand the world around them. In fact, storytelling is one of the most powerful tools to help people understand the world and the people and places within it, and to build a sense of trust and rapport with your brand and customers.
But when it comes to building a brand reputation, most business owners focus on the big, flashy marketing campaigns. But there’s a whole world of communication out there that doesn’t require a single dollar. It’s called storytelling. The beauty of storytelling is that it’s an opportunity to connect with your customers on a deeper level.
When was the last time you updated your about page on your website? This week, which is National Storytelling Week, is an excellent opportunity to think about how to incorporate storytelling into your business strategy.
Storytelling is an essential part of modern business strategy. The human brain processes stories much deeper than facts and figures, making them a powerful tool for communicating complex ideas and building customer trust.
The businesses winning right now are using storytelling to build their brand reputations to provide helpful information and build a human connection with their customers.
Today I share how you can restart your about page during National Storytelling Week by sharing some tips and insights and examples of how it's well-executed in B2B.
Let's dive in!
Resources and links from this episode:
https://henbe.co.uk/2021/06/10/ep-27-telling-your-story-when-you-work-in-a-technical-industry/
https://blog.hubspot.com/marketing/storytelling
https://extance.co.uk/
My consulting business About page
https://henbe.co.uk/about-henbe/
What to do next:
Get my FREE roadmap to get more strategic with communication activity in your business (also here: https://bit.ly/SevenSteps2Success )
And,
Follow me on LinkedIn
Full Transcript (unedited):
When was the last time you updated your about page on your website? This week, which is National Storytelling Week, is a great opportunity to think about how to incorporate storytelling into your business strategy.
Storytelling is an essential part of modern business strategy. The human brain processes stories in a much deeper way than facts and figures, making them a powerful tool for communicating complex ideas and building customer trust. The best businesses are using storytelling to build their brand reputations, not only to provide helpful information but also to build a human connection with their customers.
Today I share how you can restart your about page during National Storytelling Week by sharing some tips and insights and also some examples of how it’s well-executed in B2B.
Let's dive in
Intro
People often think of storytelling as a way to capture the attention of an audience, but the benefits of storytelling go far beyond the punchline.
It’s a proven method for humanizing your brand and establishing a trustworthy reputation that makes customers feel good about doing business with you. When you tell a story, your customers can feel like they know you better, and that makes them more comfortable in doing business with you. That’s why it’s so important to use storytelling in your business.
We like to think that storytelling has been with us since time began, but the truth is that it has evolved and changed over time. In many ways, today’s modern style of storytelling is a far cry from the way tales were told by our ancestors. For example, our oral traditions and the art of storytelling have evolved significantly since the days when storytellers would weave tales around campfires. Today, we tend to be far more concerned with the content of our storytelling, rather than the style and delivery.
And for good reason.
We’ve all heard the saying, “Don’t tell me the facts, tell me a story.” Today, we’re surrounded by facts and figures, data and statistics – but these aren’t the best way to communicate complex ideas and help people understand the world around them. In fact, storytelling is one of the most powerful tools to help people understand the world and the people and places within it, and to build a sense of trust and rapport with your brand and customers.
But when it comes to building a brand reputation, most business owners focus on the big, flashy marketing campaigns. But there’s a whole world of communication out there that doesn’t require a single dollar. It’s called storytelling. The beauty of storytelling is that it’s an opportunity to connect with your customers on a deeper level.
11 min