20 min
Employer Branding T.I.P S05Ep.2 | What do storytelling and employer branding have in common?, with Mark Carpenter, Author/Consultant/Trainer/Speaker at @Mindset Strategic Leadership Employer Branding: The Inside Podcast
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- Entrepreneurship
Overview
In the 2nd episode of our 5th season, we spoke with Mark Carpenter, author of the book Master Storytelling, owner, trainer, and speaker at Mindset Strategic Leadership. Throughout the podcast, we talked about the impact stories have on every aspect of our lives, including the business realm, but also about how to leverage storytelling to add value to your business model.
According to Mark, “the best stories are the ones that create an emotional reaction”, and we couldn’t agree more.
What you’ll learn by listening
The power of storytelling in employer branding & beyond
Using stories to teach, lead, sell and inspire
The impact of storytelling on your business model
Storytelling - a skill that can be developed & nurtured in business
Where to find stories that add value to your business?
How the best stories are the ones that create an emotional reaction
Tips & tricks for improving your skill at telling a story
About Mark
Following three career paths in public relations, marketing & communications, and high tech & software, Mark’s passion is to help others achieve more of their potential.
“I use my three decades of experience (hey, that grey hair doesn't come from a bottle) to provide perspective and guidance to others. I love coaching, consulting and training in communications, leadership development, motivation, change management, and marketing/public relations. My style is collaborative and inquisitive, helping individuals, leaders, and teams see for themselves how they can achieve more and be more.”
Overview
In the 2nd episode of our 5th season, we spoke with Mark Carpenter, author of the book Master Storytelling, owner, trainer, and speaker at Mindset Strategic Leadership. Throughout the podcast, we talked about the impact stories have on every aspect of our lives, including the business realm, but also about how to leverage storytelling to add value to your business model.
According to Mark, “the best stories are the ones that create an emotional reaction”, and we couldn’t agree more.
What you’ll learn by listening
The power of storytelling in employer branding & beyond
Using stories to teach, lead, sell and inspire
The impact of storytelling on your business model
Storytelling - a skill that can be developed & nurtured in business
Where to find stories that add value to your business?
How the best stories are the ones that create an emotional reaction
Tips & tricks for improving your skill at telling a story
About Mark
Following three career paths in public relations, marketing & communications, and high tech & software, Mark’s passion is to help others achieve more of their potential.
“I use my three decades of experience (hey, that grey hair doesn't come from a bottle) to provide perspective and guidance to others. I love coaching, consulting and training in communications, leadership development, motivation, change management, and marketing/public relations. My style is collaborative and inquisitive, helping individuals, leaders, and teams see for themselves how they can achieve more and be more.”
20 min