15 episodes

The Videocraft Show is a weekly podcast about the craft and business of content creation. Whether you're an aspiring creative or established video veteran, this show is here to inspire you. Join host Jon Santiago as he interviews makers and creators about their strategies and stories about building their own audience through video.

New episodes released every Tuesday morning!

The Videocraft Show Presented by Video Husky Jon Santiago

    • Careers

The Videocraft Show is a weekly podcast about the craft and business of content creation. Whether you're an aspiring creative or established video veteran, this show is here to inspire you. Join host Jon Santiago as he interviews makers and creators about their strategies and stories about building their own audience through video.

New episodes released every Tuesday morning!

    Answering Life's Biggest Questions With Mark Wooding of After Skool [The Videocraft Show Episode #14]

    Answering Life's Biggest Questions With Mark Wooding of After Skool [The Videocraft Show Episode #14]

    Having a big following, it does have value and it does get your foot in the door to a lot of things. And it’s funny, you kind of have to play these games to get to a certain level. And once you get beyond this level, you can kind of write your own rules.
    ⸺ Mark Wooding, After Skool
     
    This week’s guest on The Videocraft Show Presented By Video Husky has a face you might not be familiar with. But there are likely many of you who are no stranger to his incredible work.
     
    Mark Wooding is the artistic mastermind behind the brilliant YouTube channel, After Skool. Mark has created a library of content, featuring philosophical and motivational speeches, talks, and lectures reimagined through vivid, whiteboard illustrations. Some of the prominent people whose words have enjoyed Mark’s illustration treatment include Alan Watts, Steve Jobs, Will Smith, and Dave Chappelle.
     
    The mission of After Skool, which at the time of this podcast has just about 1.7-million YouTube subscribers, is simple: to make learning more accessible and entertaining for anyone who watches.
     
    In this episode, Mark and Jon discuss:
    - The origins of Mark’s artistic and creative abilities.
    - How and why Mark had to reinvent After Skool a handful of times since its creation in 2016.
    - The upsides and downsides to having a large following on YouTube.
    - The difference between being busy and being productive.
    - The #1 piece of advice he would give to any aspiring content creators. 
    - The art of saying no.
     
    And much more…
     
    If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. 
    Intrigued? Visit https://www.videohusky.com/pricing/.
     
    Relevant Links
    - After Skool on YouTube
    - After Skool on Instagram
    - Kram Gallery
    - Why Don’t Country Flags Use The Color Purple?: Mark’s Book
    - Ikigai
    - 1,000 True Fans
    - Viral San Francisco YouTuber, creator of ‘After Skool,’ illustrates bite-sized philosophy: SF Chronicle
    - Millennials in the Workforce, A Generation of Weakness - Simon Sinek​
    - My Bondage and My Freedom by Frederick Douglass​​
    - Paul Stamets, the mushroom expert​
    - The Moment with Brian Koppelman
    - Give and Take by Adam Grant
     
    Chapters
    - (00:00) Intro
    - (01:42) The origins of Mark's creativity
    - (11:00) His philosophy
    - (20:18) Thoughts on vanity metrics
    - (24:05) His upbringing
    - (31:39) The Creator Economy
    - (52:51) Learning never ends
    - (59:44) Perspective is important
    - (01:03:57) His creative process
    - (01:15:47) Skill of saying no
    - (01:18:50) Reaching out to people you admire
    - (01:29:10) How he collects his ideas
    - (01:33:28) Pushing your limits
    - (01:37:18) Feedback vs. hate
    - (01:39:44) Mark tells a funny story
     
    Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template
     
    Production Credits
    - Producer: Nikki Vicente
    - Editors: Rex Estanislao, Shara Tecson
    - Project Manager: Choco Arucan
    - Graphics: Paolo Lopez

    • 1 hr 50 min
    Beyond Beauty: Tactics for Travel Creators with Laura Reid [The Videocraft Show Episode #13]

    Beyond Beauty: Tactics for Travel Creators with Laura Reid [The Videocraft Show Episode #13]

    “Sharing (the messy parts of travel) I think is important along with sharing the beautiful b-roll as well. Because otherwise a lot of people will go travel and think it’s going to be a certain way. And I never want to show that kind of unrealistic perception of a place. But it is hard as a content creator because you also want the video to look nice. So it’s always like this internal struggle figuring out where to be raw and real and then where to just do that beautiful cinematic content.”
    – Laura Reid
     
    Laura Reid is a travel vlogger and videographer who hails from beautiful Vancouver, British Columbia. Since 2013, Laura has been creating content on YouTube, originally focusing on her interests in fashion and lifestyle - all while pursuing a degree in psychology at the University of British Columbia. 
     
    But after graduating, the travel bug bit her hard. And before entering the work world, she explored the real world first, backpacking for six months throughout Southeast Asia. After a brief stint with a marketing agency upon returning back home, she took the plunge into working for herself in 2017 and she hasn’t looked back since. 
     
    In this week’s episode of The Videocraft Show Presented By Video Husky, Jon connects with Laura and chats with her about…
    - What inspired her to get on the road and how travel impacted her approach to life.
    - Her thoughts on curating the beautiful and messy parts of travel. 
    - The logistics and challenges behind building an eCommerce business as a creator.
    - What she’s learning about creating content on TikTok.
    - The importance of adapting to how platforms change.
     
    And much more…
     
    Chapters
    - (00:00)​ Intro
    - (03:19​) Her YouTube journey
    - (09:15)​ Early days
    - (13:00)​ Her travels
    - (20:13)​ Travel vlogs
    - (29:09​) Livmore the Label
    - (38:34)​ Social media platforms
    - (44:28)​ Logistics of travel vlogs
    - (49:30)​ Safety while traveling
    - (51:51) Being a female content creator
    - (58:21)​ Where to follow Laura
     
    If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. 
    Intrigued? Visit https://www.videohusky.com/pricing/.
     
    Relevant Links
    - Laura’s YouTube Channel
    - Laura’s Instagram Account
    - Laura’s TikTok Account
    - Laura’s Website
    - The Travel Times - Laura’s Podcast
    - LIVMORE - Laura’s clothing company (not sponsored)
    - juicystar07 YouTube channel
     
    Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template
     
    Production Credits
    - Producer: Nikki Vicente
    - Editors: Rex Estanislao, Shara Tecson
    - Project Manager: Choco Arucan
    - Graphics: Paolo Lopez

    • 1 hr 1 min
    How To Build a YouTube Audience Without Relying on Viral Videos With Mark Wolters of Wolters World [The Videocraft Show Episode #12]

    How To Build a YouTube Audience Without Relying on Viral Videos With Mark Wolters of Wolters World [The Videocraft Show Episode #12]

    “I really try to make my videos helpful. So if you’re going to go (travel) in winter, summer, pandemic, non-pandemic, you can learn from those videos.” – Mark Wolters
     
    Travel tips minus the fluff. 
     
    That’s what you can expect when you tune into Wolters World on YouTube. Every week, Mark Wolters and his family create videos about the best and worst parts of traveling so that fellow travelers can get the most out of their trips. 
     
    Wolters World, which started in 2009, is one of the longest-running travel channels on YouTube. In a little more than a decade, Mark and his family have produced close to 2,000 videos and counting.
     
    Jon Santiago welcomes Mark as a guest on this week’s episode of The Videocraft Show Presented by Video Husky. They chat about a variety of topics including:
    - Why Mark decided to begin a YouTube channel.
    - Starting another YouTube channel in a completely different niche.
    - Why he’s happy with keeping his YouTube channels as a profitable hobby and not a full-time gig.
    - How his passion for travel started.
    - How he deals with negativity on YouTube.
    - The impact of traveling on his kids.
     
    And much more.
     
    Relevant Links
    - Wolters World Website
    - Wolters World on YouTube
    - Wolters World on Instagram
    - Wolters Twitter
    - Professor Wolters Youtube channel
    - Simply Jocelyn YouTube channel
    - Professor Christmas YouTube channel
    - Visit Xi'an - Top 10 Sites in Xi'an, China - Terracotta Warriors
    - Learn German: Accusative Prepositions - Wolters World’s First Video
    - MrBeast YouTube channel
    - Johnny Harris YouTube channel
    - Iz Harris YouTube channel
     
    Chapters
    - (00:00) Intro
    - (01:39) Starting Mark's YouTube channel
    - (07:53) Passion for travel
    - (16:17) Being a professor
    - (26:08) Being a YouTuber
    - (41:03) Organizing travel content
    - (47:41) You don't have to be perfect
    - (51:21) Collaborations
    - (53:45) Dealing with negativity
    - (58:55) Having two YouTube channels
    - (01:00:40) Building a community
    - (01:04:41) Balancing YouTube and a day job
    - (01:09:45) Simply Jocelyn YouTube channel
    - (01:14:57) Impact of travel on his children
    - (01:23:39) Vision for the future
     
    Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template
     
    Production Credits
    - Producer: Nikki Vicente
    - Editors: Rex Estanislao, Shara Tecson
    - Project Manager: Choco Arucan
    - Graphics: Paolo Lopez

    • 1 hr 29 min
    What We Learned: Season 1 Recap [The Videocraft Show Episode #11]

    What We Learned: Season 1 Recap [The Videocraft Show Episode #11]

    Season 1 of The Videocraft Show is in the books! We learned a lot from our first slew of guests. In this episode, Jon Santiago and producer Nikki Vicente recap their biggest takeaways and lessons from the creators featured.
     
    If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.
    Intrigued? Visit https://www.videohusky.com/pricing/.
     
    Relevant Links
    - How to Use Curiosity to Fuel Your Creativity with Jake Matthews (Ep #1)
    - How to Be More Creative; Stay Curious (with Jake Matthews)
    - How to Start Working With Brands as a Photographer (with Jake Matthews)
    - How Travel Can Change You (with Jake Matthews)
    - Creators vs Influencers, Navigating Brand Deals with Martin Wong (Ep #2)
    - How to Avoid Burnout as a Content Creator (with Martin Wong)
    - Appreciating the Process of Creation for YouTube with Bryan Mederos (Ep #3)
    - How to Be Successful in Content Creation (with Bryan Mederos)
    - You Don't Need a Huge Audience to Make Money on YouTube w/ Owen Hemsath (Ep #4)
    - How to Stand Out On YouTube (with Owen Video)
    - How to Create a Content Strategy on YouTube (with Owen Video)
    - How Levi Kelly Built a YouTube Channel Focused on Touring Quirky Airbnbs (EP #5)
    - How To Deal With Negative Comments (with Levi Kelly)
    - MrBeast's YouTube channel
    - JennaMarbles' YouTube channel
    - Becoming a YouTube Creator on the Rise with Robuilt (Ep #6)
    - You Don't Need An Expensive Camera To Make YouTube Videos (with Rob Abasolo of Robuilt)
    - A look inside my $72,000 Los Angeles Tiny Home | Tiny House Vlog #1
    - Barry Manilow's A Very Strange Medley (V.S.M.)
    - Find Your Niche by Combining Different Passions with Marielle Hénault (Ep #7)
    - Aquamermaid website
    - Make Content That You Love and Enjoy (with Marielle Chartier-Hénault)
    - How to Create More Video Content By Building Systems w/ Doug Cunnington (Ep #8)
    - How To Make Content That Makes Sales (with Doug Cunnington)
    - Embrace Experimentation as a Video Creator w/ Monte Weaver of Valet Media (Ep #9)
    - Pay Attention To The Comments Section (with Monte Weaver)
    - Focus On Uploading More and More Content (with Monte Weaver)
    - How To Build A YouTube Audience By Creating Problem-solving Content w/ Desiree Martinez (Ep #10)
    - Maintaining A YouTube Channel and Balancing Time (with Desiree Martinez)
    - Women of YouTube podcast
     
    Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template
     
    Production Credits
    Producer: Nikki Vicente
    Editors: Rex Estanislao, Shara Tecson
    Project Manager: Choco Arucan
    Graphics: Paolo Lopez

    • 1 hr 32 min
    How To Build A YouTube Audience By Creating Problem-solving Content with Desiree Martinez [The Videocraft Show Episode #10]

    How To Build A YouTube Audience By Creating Problem-solving Content with Desiree Martinez [The Videocraft Show Episode #10]

    “Think about where you want to be 10 years into being a creator and that will be your measuring stick.”
    - Desiree Martinez
     
    Desiree Martinez is the founder of All in One Social Media, an online marketing agency that helps companies leverage social media. She’s also the host of the popular Women of YouTube Podcast, a show that spotlights the unique experiences and challenges faced by female video creators. 
     
    In this episode of The Videocraft Show, she chats with Jon Santiago about the cross-section between business and content. Among the topics they discuss include:
    - Why the 2008 financial collapse turned out to be a blessing in disguise for her career as a marketer and content creator.
    - Building a business around the mission of employing military spouses.
    - How she generates leads for his agency by creating problem-solving YouTube content.
    - Why it’s important for YouTbe creators to build other sources of income outside of Google Adsense.
    - How she juggles her many projects as the wife of a military veteran, mother, and content marketer.
     
    And much more…
     
    If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. 
    Intrigued? Visit https://www.videohusky.com/pricing/.
     
    Relevant Links - All in One Social Media
    - Desiree’s Website
    - Women of YouTube Podcast
    - Desiree’s YouTube Channel
    - Desiree’s Instagram
    - Screenshot of Jon’s email to Desiree
    - "Vlog Like a Boss: How to Kill It Online with Video Blogging" by Amy Landino
      Stay up-to-date with The Videocraft Show at http://bit.ly/subscribe-videocraft. 
     
    Production Credits - Edited by Rex Estanislao
    - Additional production assistance by Nikki Vicente

    • 1 hr 25 min
    Why You Should Embrace Experimentation as a Video Creator with Monte Weaver of Valet Media [The Videocraft Show Episode #9]

    Why You Should Embrace Experimentation as a Video Creator with Monte Weaver of Valet Media [The Videocraft Show Episode #9]

    “If five people watch the video, be happy. Because all we’re focused on is doing your first 50 videos. So once you get past those first 50 videos that are not perfect...then you can see if this is going to work for you.”
    - Monte Weaver
     
    This episode of The Videocraft Show features a conversation with Monte Weaver. Monte is a digital strategist turned content creator who teaches all things tech and social media. In 2020, Monte took the plunge into YouTube and to his surprise, his channel took off. In only a matter of months, he went from a handful to a few thousand subscribers.
     
    Host Jon Santiago chats with Monte about his journey on YouTube thus far. They also discuss:
    - How he’s leveraging new video platforms, like Amazon Live, to make money as a creator.
    - The rule of 50 and why it’s important for new YouTube creators to follow.
    - Building relationships with brands and his audience.
    - The process of creating an online course.
    - The value of paying close attention to what your audience is saying in the comments section.
    - Why you have to know your value as a content creator, especially when it comes to brand deals.
     
    And much more…
     
    If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. 
    Intrigued? Visit https://www.videohusky.com/pricing/.
     
    Relevant Links - Monte’s YouTube Channel
    - Monte’s Website
    - Think Media on YouTube
    - Tom Buck on YouTube
    - The YouTube Video that Took Off For Monte
    - 3 Elements of Creating a Viral YouTube Video
    - Deep Work by Cal Newport
     
    Stay up-to-date with The Videocraft Show at http://bit.ly/subscribe-videocraft. 
     
    Production Credits
    - Edited by Rex Estanislao
    - Additional production assistance by Nikki Vicente

    • 1 hr 29 min

Top Podcasts In Careers