Practical advice and insight for small business and the self employed, fortnightly. Norman Younger BA(Hons) FCCA MCIArb shares 25 years experience with you - from disruptor to professional investor - bringing you thought provoking and incisive commentary. Learn from Norman's ups and downs, mistakes and successes, as an accountant, businessman, mediator and negotiator, blended with the experiences of the thousands of businessmen and women that Norman interacted with as clients, customers or to whom he was a mentor and adviser through his charity work helping people support themselves with dignity. Satisfaction guaranteed!
Changing business direction - Lessons from a midlife crisis
There are times in your business life when radical and often brave decisions are required. It can require courage of conviction and perhaps a need to jump in, maybe in the face of conventional wisdom. In some ways this is not unlike the hackneyed midlife crisis that happens to "others", so if you've not experienced one this podcast will give you an insight into what you can learn from it and apply to your business when the chips are down.
Branding - Abuse it and lose it
Do you have a valuable brand in your business without even realising it? Once you understand what a brand actually is and what it means for you and your customers, you'll appreciate the importance of respecting it because it is so easy to abuse it, even passively.
Brands aren't just for big names, they are for everybody and can be an exciting and lucrative tool in your marketing toolbox.
Dashboards - Are you in control or flying blind?
If you think you are in full control of your business think again! Things are going well...until they aren't. So how can you avoid these nasty surprises?
Getting used to watching your business performance dashboard is a fundamental, just like driving a car. There is so much accounting software that can produce the data that most of the heavy lifting is done for you, all you need to do is look at it and make use of it to your advantage.
Timewasters - How to fight back and WIN
Time is money in the business world.
People who waste your time are an unnecessary distraction and too many of them can seriously dent your bottom line, especially if you charge for your time. If you're selling products they tie up you and your staff when the time could have been spent on more profitable activities such as real customers or business development.
In this episode you discover the various types of timewaster, how to spot them and crucially how to manage them to YOUR advantage.
Turning down business - When and why
Nobody wants to turn down business but you certainly want to avoid waking up one morning and asking yourself why you took on a particular customer, contract or assignment. Kicking yourself because you were greedy is one thing but asking yourself what would have been "if only" you HAD been bold and accepted the offer. This episode will cover a number of scenarios and give you food for thought when faced with the decision.
Signing a contract ? Take the "morning after" test
Contracts are part of everyday business life but also the source of untold grief for the unwary. Some firms thrive on issuing unfair or dodgy paperwork to small businesses like yours. So what can you do to protect yourself? Plenty! Listen and find out which simple but often overlooked measures can be taken to avoid the pitfalls of signing a bad contract, which could potentially ruin you.