38 min

Episode 35: The Evolution of Web 3.0 & the Metaverse, Part 1 Digital Marketing Musings

    • Marketing

In this episode, Sergio Barrientos, SVP Cultural Fluency at dentsu, and Michael Liu, Head of Innovation at dentsu, join Gaia Read and Andreah McCartney to discuss the evolution of Web 3.0 and what the future has in store.


Highlights include:



User ownership in the Metaverse
The promises and goals of Web 3.0
New ways of thinking for brands with Web 3.0
Reshaping the current infrastructure of the internet
The value of NFTs
Blockchain and consumer privacy


Resources:



Report: Q2 2022 Media Insights Report
Articles:


Will the metaverse revolutionize customer experiences? – The Drum
How will the metaverse fortify customer journey analytics? – Advertising Week
Why B2B marketers must attack the metaverse right now – The Drum

In this episode, Sergio Barrientos, SVP Cultural Fluency at dentsu, and Michael Liu, Head of Innovation at dentsu, join Gaia Read and Andreah McCartney to discuss the evolution of Web 3.0 and what the future has in store.


Highlights include:



User ownership in the Metaverse
The promises and goals of Web 3.0
New ways of thinking for brands with Web 3.0
Reshaping the current infrastructure of the internet
The value of NFTs
Blockchain and consumer privacy


Resources:



Report: Q2 2022 Media Insights Report
Articles:


Will the metaverse revolutionize customer experiences? – The Drum
How will the metaverse fortify customer journey analytics? – Advertising Week
Why B2B marketers must attack the metaverse right now – The Drum

38 min