26 min
Improving sales-marketing alignment w/ Eric Stockton B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
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- Marketing
Eric Stockton, VP of Demand Gen at Constant Contact, and host of their new podcast, The Revenue Marketing Show, talks with Jeremy about where sales and marketing intersect.
Highlights:
Why and how incentivizing the wrong outcomes leads to misalignmentWhy lacking a consistent way to measure success across the entire pipeline is a problemObstacles to better aligning sales and marketingLearn more about Constant Contact
Connect with Eric on LinkedIn
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
Hosted on Acast. See acast.com/privacy for more information.
Eric Stockton, VP of Demand Gen at Constant Contact, and host of their new podcast, The Revenue Marketing Show, talks with Jeremy about where sales and marketing intersect.
Highlights:
Why and how incentivizing the wrong outcomes leads to misalignmentWhy lacking a consistent way to measure success across the entire pipeline is a problemObstacles to better aligning sales and marketingLearn more about Constant Contact
Connect with Eric on LinkedIn
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
Hosted on Acast. See acast.com/privacy for more information.
26 min