11 episodes

Current strategies to successfully influence public policy and engage in advocacy, even in unpredictable times. Discover how to make real connections with elected officials and key decision influencers and how to effectively tell your story for maximum benefit. Join host Cori Henderson, MPA to learn the secrets used by public affairs professionals so you can raise your organization’s profile and have your voice heard by policymakers for the right reasons. Because 2020 made it clear that no one and no industry is exempt from government actions

Policy Influencer Playbook Cori Henderson

    • Business
    • 5.0 • 7 Ratings

Current strategies to successfully influence public policy and engage in advocacy, even in unpredictable times. Discover how to make real connections with elected officials and key decision influencers and how to effectively tell your story for maximum benefit. Join host Cori Henderson, MPA to learn the secrets used by public affairs professionals so you can raise your organization’s profile and have your voice heard by policymakers for the right reasons. Because 2020 made it clear that no one and no industry is exempt from government actions

    Quick Tips to Nurture Valuable Relationships

    Quick Tips to Nurture Valuable Relationships

    In this episode, I’m sharing some of my own experiences, thoughts and best practices on nurturing valuable relationships to advance your policy issue, cause and career.
    To be successful in advocacy and public policy, you must continually build and nurture valuable relationships.
    It’s easy to let developing new relationships and nurturing existing relationships get put on the back burner especially in today’s unpredictable world.
    How many times have you intended to reach out to someone or follow up with someone but haven't done it?
    I’m sharing my quick tips on how you can add structure and take some of the mental efforts out of growing and nurturing valuable relationships.
    Mentioned in Today’s Episode:
    Politico’s Off Message The Senators at the center of the 50-50 splitAbout the Host
    Cori Henderson, host of the Policy Influencer Playbook podcast brings her Master’s Degree in Public Administration and 20+ years in Government Relations and Economic Development to help you and your organization engage at all levels of government to advance your agenda. From her unique perspective having sat at the legislative, regulatory, and stakeholder tables, Cori knows that passing (or killing) legislation, getting a regulatory project permitted quickly or a tax incentive package negotiated successfully all come down to the same thing: clearly communicating your message to the right person at the right time.

    • 10 min
    Start a Podcast in 5 Easy Steps

    Start a Podcast in 5 Easy Steps

    The power of your influence lies in your ability to impact decision making and raise awareness for your issue by persuasively communicating your right message to the right person at the right time.
    Podcasting is an incredible way to do that and I’m sharing how you can start a podcast in 5 easy steps.
    Whether you distribute your content widely on platforms like Spotify or Apple Podcast or send the episode link directly to your stakeholders or membership though newsletters and social media, podcasts provide an opportunity to communicate your message directly into the ear of your right audience. 

    Mentioned in this episode:
    ATR 2100xSamson Q2UZoomStreamyardRiversideAudacityDescriptBuzzSprout (Clicking this let's Buzzsprout know I sent you and gets you a $20 Amazon gift card if you sign up for a paid plan - it also helps support this show at no additional cost to you.)cori@advocacysimplified.comAbout the Host
    Cori Henderson, host of the Policy Influencer Playbook podcast brings her Master’s Degree in Public Administration and 20+ years in Government Relations and Economic Development to help you and your organization engage at all levels of government to advance your agenda. From her unique perspective having sat at the legislative, regulatory, and stakeholder tables, Cori knows that passing (or killing) legislation, getting a regulatory project permitted quickly or a tax incentive package negotiated successfully all come down to the same thing: clearly communicating your message to the right person at the right time.

    • 11 min
    Maximize Relationships Using Strategic Partnerships with Allison Mcgrath

    Maximize Relationships Using Strategic Partnerships with Allison Mcgrath

    Making an ask is easier and more effective if you’ve already developed a relationship with the decision-maker or key decision influencer. And it’s even better if they are already advocates of your project or issue.
    Today’s guest has a special talent for creating advocates and nurturing relationships.
    In this episode, she is sharing how to develop and nurture strategic partnerships and create meaningful relationships. The type of relationships that translate into momentum and support for projects as well as long-lasting, genuine friendships.
    Today’s takeaways include:
    How to bring a diverse group together for a common causeHow to create a virtual stakeholder groupAbout My Guest
    Allison Mcgrath is an AICP certified land use planner and an accredited member for The Congress for New Urbanism. She has almost 28 years of experience in land use planning and zoning entitlements, project management, industrial site certification, stakeholder engagement, regulatory compliance, grant writing and administration, and economic development.
    Allison has worked on the development of new towns and has managed consultant teams on 2,000+-acre projects in North Central Florida and Georgia to advance the sites for industrial development.
    About the Host
    Cori Henderson, host of the Policy Influencer Playbook podcast brings her Master’s Degree in Public Administration and 20+ years in Government Relations and Economic Development to help you and your organization engage at all levels of government to advance your agenda. From her unique perspective having sat at the legislative, regulatory, and stakeholder tables, Cori knows that passing (or killing) legislation, getting a regulatory project permitted quickly or a tax incentive package negotiated successfully all come down to the same thing: clearly communicating your message to the right person at the right time.

    • 34 min
    Building Authentic Relationships Before Your Need Them with Joanne Sullivan

    Building Authentic Relationships Before Your Need Them with Joanne Sullivan

    Creating a genuine two-way relationship - before you need someone’s help - is a critical component of successfully influencing advocacy issues.
    Today’s guest has built her career by creating and nurturing authentic relationships. The kind of relationships that benefit the organization she works for and benefit the people in her network.
    And that’s the key takeaway of today’s episode, how to build and nurture mutually beneficial legitimate relationships including:
    Being authentically curiousFollowing up after you provide value or assistanceAnd the key indicators of your impactPlease note, we recorded this episode in the spring of 2021 as Covid-19 vaccines have become more readily available.  And we don’t shy away from what that means in relation to in person meetings and events and building real relationships.
    About My Guest
    Joanne Sullivan’s career in fundraising, development and community relations in Tampa spans thirty years and includes key leadership positions at the University of Tampa, Florida Hospital Tampa Foundation (now Advent Health), Academy at the Lakes, the Tampa Museum of Art and Berkeley Preparatory School. She currently serves the University of South Florida as USF Health Director of Community Engagement.
    Ms. Sullivan is a graduate of Florida State University and is on the Tampa Bay regional board of Easterseals Florida and also serves on the Easterseals National Board of Directors where she chairs the Marketing and Development Committee. She is a member of Leadership Tampa Bay’s Class of 2010 and Leadership Tampa’s Class of 1991 and is a current Leadership Tampa Bay Board member. She is a member of the Tampa Bay Chapter of the Association for Fundraising Professionals, where she is a past president and is a sustaining member of the Junior League of Tampa. She is a member of USF’s Women in Leadership & Philanthropy.
    About the Host
    Cori Henderson, host of the Policy Influencer Playbook podcast brings her Master’s Degree in Public Administration and 20+ years in Government Relations and Economic Development to help you and your organization engage at all levels of government to advance your agenda. From her unique perspective having sat at the legislative, regulatory, and stakeholder tables, Cori knows that passing (or killing) legislation, getting a regulatory project permitted quickly or a tax incentive package negotiated successfully all come down to the same thing: clearly communicating your message to the right person at the right time.

    • 30 min
    Powerful Press Release Secrets to Promote Advocacy Issues with Michelle Vroom

    Powerful Press Release Secrets to Promote Advocacy Issues with Michelle Vroom

    In today’s episode we are diving deep into the secrets of writing a powerful press release so you can raise awareness and support for your issue and organization while cutting through all the online noise bombarding your intended audience.
    If you think Press Releases are old news think again. In this episode we cover:
    Writing headlines that get clickedHow to retain control of your messageRepurposing your press release for social mediaThe best way to use quotesAnd how you can discover what reporters are currently writing about so you can pitch your message to a news outlet that is already looking for the story you want to share.My Guest:
    Michelle Vroom is a Marketing Coach with more than 15 years of experience with nonprofits, agencies, and big corporations. Now she helps small business owners market themselves. She understands the challenges of limited resources and time, and shares her proven methods for visibility and relationship building.
    You can learn more about Michelle and her marketing services here http://michellevroom.com/  or at the Market Like a Boss Group on Facebook.  She can also be reached at michelle@vroomcommunications.com.
    About the Host:
    Cori Henderson, host of the Policy Influencer Playbook podcast brings her Master’s Degree in Public Administration and 20+ years in Government Relations and Economic Development to help you and your organization engage at all levels of government to advance your agenda. From her unique perspective having sat at the legislative, regulatory, and stakeholder tables, Cori knows that passing (or killing) legislation, getting a regulatory project permitted quickly or a tax incentive package negotiated successfully all come down to the same thing: clearly communicating your message to the right person at the right time.

    • 34 min
    2020 Presidential Election Lessons for Policy Advocates with Michael D. Cohen, Ph.D.

    2020 Presidential Election Lessons for Policy Advocates with Michael D. Cohen, Ph.D.

    Political campaign digital tactics become more advanced with each campaign season and result in new best practices that public policy advocates can also use to advance their cause. 
    In this episode, we are talking with Michael D. Cohen, Ph.D about lessons learned during the 2020 elections as it relates to technology and digital ads. Communicating your message to the right person at the right time is critical in both political campaigns and policy issue campaigns. Mike is sharing a behind the scenes look of how that’s done in modern political campaigns.  
    Like most people Mike made predictions about the 2020 campaigns, listen now and find out if his predictions were right! We also cover the intersection of advocacy and political campaigns, Mike’s best advice for anyone who wants to get involved in public affairs and a preview of his new book.
    About Today’s Guest:
    Michael D. Cohen, Ph.D. is CEO of Cohen Research Group, a political, public affairs, and corporate research firm.  He publishes the award-winning Congress in Your Pocket suite of mobile apps and teaches college courses on political campaigns, digital strategy, and public policy in Washington, D.C.
    He is a three-time graduate of the University of Florida and he has been interviewed on campaigns, elections, and political research by the New York Times, Washington Post, CBS News, CNN, Forbes, Fox News, NPR, Newsy, VICE News, and  U.S. News & World Report. 
    Learn more about Mike on his website.
    And order his new book Modern Political Campaigns here:
    Amazon
    Barnes & Noble 
    About the Host:
    Cori Henderson, host of the Policy Influencer Playbook podcast brings her Master’s Degree in Public Administration and 20+ years in Government Relations and Economic Development to help you and your organization engage at all levels of government to advance your agenda. From her unique perspective having sat at the legislative, regulatory, and stakeholder tables, Cori knows that passing (or killing) legislation, getting a regulatory project permitted quickly or a tax incentive package negotiated successfully all come down to the same thing: communicating your message to the right person at the right time.

    • 25 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

Norma Reyes, PhD. ,

Great for a Newbie Like Me

I don’t know anything about Policy change but after some events in my Home state (Tx) I decided I needed to be involved more in policy making. I love that your podcast is easy for me to understand and learn how and what I can do to take action.

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