29 episodes

Each year, The Gathering brings together disruptors from around the globe to learn from, and celebrate, the leaders behind iconic brands like Marvel, Skittles, Beats by Dre, Yeti, and the Dallas Cowboys. For the first time ever, these unique and enlightening presentations can be heard any time and anywhere on this podcast.Cult Brand Secrets is an anthology of the greatest and most influential presentations The Gathering has to offer, featuring experts that transcend branding to build cult-like adoration of their work. Additionally, host Chris Kneeland uses his own experience in associating with these brand leaders to highlight key trends and help you identify the most worthwhile takeaways. Join our Premium Channel to hear full length presentations at cultbrandsecrets.com.

Cult Brand Secrets Evergreen Podcasts | The Gathering

    • Business
    • 5.0 • 1 Rating

Each year, The Gathering brings together disruptors from around the globe to learn from, and celebrate, the leaders behind iconic brands like Marvel, Skittles, Beats by Dre, Yeti, and the Dallas Cowboys. For the first time ever, these unique and enlightening presentations can be heard any time and anywhere on this podcast.Cult Brand Secrets is an anthology of the greatest and most influential presentations The Gathering has to offer, featuring experts that transcend branding to build cult-like adoration of their work. Additionally, host Chris Kneeland uses his own experience in associating with these brand leaders to highlight key trends and help you identify the most worthwhile takeaways. Join our Premium Channel to hear full length presentations at cultbrandsecrets.com.

    S3 E1: The Philadelphia 76ers

    S3 E1: The Philadelphia 76ers

    Christopher Heck is the President of the Sixers, and he did such a great job giving us a glimpse behind the scenes and showing us the robustness of the work his team has been up to the past seven years in an initiative that has come to be known as ‘trust the process.’

    Very few people listening are in sports marketing, but that’s okay. Think about this basketball club just like any other business. They were struggling. Competition in the Philly market for an audience's attention is extreme. The Sixers were last in last place in the rankings, and in sales. But they preserved, took bold action, displayed ingenuity, boosted internal morale, and emerged victorious. Any business leader with enough imagination can see themselves in Christopher’s shoes, and can mimic elements of his success.

    Learn more at CultBrandSecrets.com

    • 55 min
    S3 E2: Shopify

    S3 E2: Shopify

    Shopify is a world class example that every single B2B marketing department - and probably even C-suite- should listen to, and then workshop together about how they can rise up and more meaningfully compete by employing some of the strategies and tactics that Amy will share.

    While Fortune 1000 companies get all the headlines and media coverage, North America is built on the backs of small businesses. Small businesses account for two-thirds of all new jobs created annually. Shopfiy doesn’t just give lip service to empowering entrepreneurs, rather it’s their entire business model and brand ethos. They truly walk the walk.

    Learn more at CultBrandSecrets.com

    • 43 min
    S3 E3: Traeger Grills

    S3 E3: Traeger Grills

    Traeger is such a great example of a business that understands what business it is actually in. They make world-class smokers and wood pellet grills, but that's just what they do. That’s not what they are. They are community builders.

    Their explosive revenue growth is certainly worthy of our attention, having grown hundreds of millions in a few short years, but their impact on culture and on the BBQ community is even more impressive. Anyone curious how to transition their mediocre business into a cult brand would do well to study Traeger’s story.

    Learn more at CultBrandSecrets.com

    • 47 min
    S3 E4: Barbie

    S3 E4: Barbie

    Barbie has transcended being a toy. She is an icon, and a symbol. Barbie is a doll that has remained top of its category for 60 years despite competitive threats and shifting consumer preferences. She has helped transform how kids play, and more importantly, how society thinks about women and empowering girls at a young age to dream bigger than they’ve ever dared to dream before.

    Barbie’s history isn’t without controversy and periods of sales declines. Those are to be expected in a global behemoth, but what we found most impressive is how the Barbie team, led by Lisa McKnight since 2016, has responded, and rebounded, and made that business, and that brand, stronger today than it’s ever been.

    Learn more at CultBrandSecrets.com

    • 49 min
    S2 E1: Saje

    S2 E1: Saje

    Janelle Shiplet titled her remarks, A Brand Best Experienced, and she lived up to that by giving away Sage essential oils to all the attendees, and started of her talk by having everyone rub on one of their Sage remedies and do some breath work. 
    Cult has an adage that says, Don’t just get customers to buy, get them to buy in.” That is exactly what Sage has mastered. They don’t just seek transactional relationships, they earnestly invite people to be part of their community.
    Sage has about 70 retail locations now, but most of their growth has happened in just the past few years. Janelle’s talk will be highly valuable to any business owner seeking to initiate and enable growth. Have a listen…
    Learn more at CultBrandSecrets.com

    • 33 min
    S2 E2: Tony Hawk

    S2 E2: Tony Hawk

    Cult Brand Secrets has researched brands like Harley Davidson, Apple, Nike, Starbucks and Lululemon to try and reverse engineer what they did to make them so iconic in their categories. But, thanks to The Gathering, we’ve been able to add other types of entities into our data set, such as cities or destinations and non-profits. 

    But we grew increasingly interested in people as well. Once we started researching iconic humans, like Michael Jordan, Oprah Winfrey, and Gordon Ramsey, we stumbled upon a fascinating space of cult brand personalities. It was so intriguing to us that in 2019 we introduced a new category of recognition, and selected Tony Hawk as our inaugural honoree. It is impossible for me to think of a better first time recipient than Tony. His career and brand represent perfectly what we want people to understand about cult brand personalities - the mastery of a craft, the pursuit of passion over profit, the durability of staying relevant for decades, the ability to give back and contribute to a relevant cause, everything that Tony has done qualifies him for this recognition.

    Learn more at CultBrandSecrets.com

    • 54 min

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Great insight from global brand leaders. More content and detail on the Premium podcast.

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