The Evolution of Amazon Advertising with Laura McCaul Link Up Leaders

Whether you've been in the eCommerce game for some time or just joined, you've heard tales of the "good ole days" of selling on Amazon. A simpler, less expensive time to be an Amazon Sellers (sounds nice doesn't it?). What exactly has changed in recent years? On this episode of Link Up Leaders, Francois and Lisa are chatting with Amazon Advertising veteran Laura McCaul to learn how the Amazon advertising landscape has changed over the years, especially in the last 24 months.
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💥About Our Guest!💥
Laura McCaul is Co-Founder of Sponsored Profit, a UK-based Amazon Advertising agency. A former seller herself, what started out as a side project to help other sellers increase sales with PPC, quickly grew into the perfect business. To date, Laura and her team have helped more than 100 brands generate over $70M in sales on Amazon.
Sponsored Profit is a UK-based Amazon Advertising agency that specializes in scalable PPC management for growing Amazon sellers so they can make more sales, increase market share and build a business they can sell.
Learn more at https://www.sponsoredprofit.com/
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👋Connect with our hosts Lisa and Francois on LinkedIn
🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/
🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/
 
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