Conscious Design Podcast‪™‬ Ian Peterman

How do small businesses adapt and add value in an ever-evolving marketplace? In this inspiring episode, host Ian Peterman sits down with Carl J. Cox, CEO of 40 Strategy, to explore the world of strategic business planning and execution. Carl shares his journey from finance to founding his own company, emphasizing the importance of vision, perseverance, and creating real value. They discuss the challenges and successes in strategic planning, the impact of setting meaningful goals, and adapting to new technologies like AI. 

This episode offers invaluable insights for anyone looking to scale their business with strategic precision.

BONUS: Get a free signed copy of Carl’s book by sending an email to carljcox@40strategy.com mentioning that you listened to this episode.

Notable Moments:


(0:00) Entrepreneurship, leadership, and business growth. 


(3:27) Strategic planning and execution, with a focus on helping clients take the next leap. 


(7:37) Entrepreneurship, overcoming obstacles, and creating value in the work world. 


(12:52) Strategic planning for startups, focusing on long-term goals and leading indicators. 


(18:01) Hiring salespeople and long-term planning for growth. 


(23:24) Adding value and pricing for small businesses in the age of AI. 


(27:33) Strategic planning, adaptability, and mission-oriented thinking. 


(31:27) Strategic planning, technology, and adapting to change. 


(36:07) Strategy development for businesses with a focus on long-term success.



About Carl J. Cox:

Before founding 40 Strategy, Carl led 7 organizations growing from 2x to 7x. Mentored by Fortune 500 executives and researching 300 strategy and leadership books led to developing CAPTAIN Strategy principles applicable across organizations.

Learn more about Carl J. Cox and 40 Strategy:


https://40strategy.com/ 




https://www.linkedin.com/in/carljcox/ 


https://www.facebook.com/carl.cox.988


https://www.instagram.com/carljcox40/


https://twitter.com/40Strategy 



Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

Join host Ian Peterman as he welcomes Martin Schichtel, CEO of KraftBlock and a trailblazer in energy storage innovations. In this insightful episode, Martin shares KraftBlock’s origin, sparked by his extensive background in high-temperature applications and a pivotal documentary about heat storage. He talks about how KraftBlock is revolutionizing the way industries handle waste heat, turning a byproduct into a valuable resource for generating electricity and driving various industrial processes. Martin also discusses the technological breakthroughs and challenges of KraftBlock, its role in decarbonizing industries like steel and snack food manufacturing, and his vision for using thermal energy storage to combat climate change effectively.

Notable Moments:


00:29 - The Origin Story of KraftBlock


02:44 - Tackling Energy Waste and Climate Change


07:13 - Innovative Solutions for Heat Storage and Efficiency


18:32 - Real-world Applications and Impact


30:42 - The Future of Heat Storage Technology and Sustainability


03:52 - Understanding the Heat Economy


11:09 - Overcoming Material Challenges in Heat Storage


15:04 - The Significance of High-Temperature Energy Storage


21:15 - KraftBlock's Impact on Reducing CO2 Emissions


25:30 - Martin Schichtel's Vision for Global Energy Efficiency



About Martin Schichtel:

Martin was born in Saarbrücken in 1969. He graduated with a doctorate degree in Chemistry from the University of Saarland with a focus on Nanoparticle Composites and Smart Coatings. Martin founded Kraftblock (formerly Nebuma) together with his co-founder Susanne in 2014. He filed his first patent in 1998 and has 20 years of experience in material development, production and sales. As the Head of the Department of Ceramics he developed the Department of Polymer Nanoparticle Composites at the Institute for New Materials, University of Saarland. Subsequently he headed the Smart Coatings division at ItN Nanovation AG. Martin always had a deep passion for innovation: he started inventing at the age of 12 with the ambition to change our world for the better.

Learn more about Martin Schichtel and KraftBlock:


https://www.linkedin.com/in/martin-schichtel/


https://kraftblock.com



Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

In this episode of Conscious Design, host Ian Peterman sits down with Elliot Chaves, the founder and CEO of Jaspur. Jaspur is an innovative platform dedicated to revolutionizing sustainable consumerism in the sportswear industry. Elliot shares the compelling story behind Jaspur, starting from his personal challenges with finding sustainable options in fashion, leading to the birth of a marketplace that prioritizes environmental consciousness in every thread. 

Notable Moments:


Elliot's Background and the Genesis of Jaspur


The Mission of Jaspur: Sustainable Sportswear


Challenges of Integrating Sustainability into Fashion


Overcoming Market Resistance and Educating Consumers


Jaspur's Approach to Community Building


The Importance of Consumer Education in Sustainability


Addressing Misconceptions in Sustainable Practices


Jaspur’s Impact on Consumer Habits



The conversation dives into the challenges of establishing a new standard in the sportswear market, the importance of sustainable living, and how Jaspur is tackling the big issues through a community-driven approach. Gain insights into the potential of sustainable practices in everyday life and the power of community in fostering significant change.

About Elliot Chaves:

Elliot Chaves is an ex-fashion designer turned creative director and founder of Jaspur, a sportswear marketplace that enables sustainable living through media and community.

Learn more about Elliot Chaves and Jaspur:


www.hellojaspur.eco 


https://www.linkedin.com/company/jaspur/


https://www.instagram.com/hellojaspur/ 



Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

Tune in as host Ian Peterman talks with Beau Wangtrakuldee, Ph.D., founder and CEO of AmorSui, in a transformative discussion about innovating sustainable personal protective equipment (PPE). Beau shares her personal journey, driven by a chemical spill accident during her PhD, which unveiled the inadequacies in existing PPE and sparked the inception of AmorSui. Plus, she explains the company's mission to bridge the gap in the PPE market, focusing on safety, functionality, and sustainability. 

What you’ll hear about in this episode:


The Origin Story of AmorSui: Bridging the Gap in PPE


Addressing Sustainability in PPE: A Three-Pronged Approach


Challenging the Status Quo: Reusability and Public Perception


Building a Brand in the PPE Industry: Trust, Quality, and Sustainability


Looking Forward: Expanding the Product Line and Embracing Circular Economy



The episode explores the challenges in redefining perceptions around reusable PPE, maintaining high standards of protection, and the brand's commitment to the environment through circular economy practices. Beau discusses AmorSui's approach to product design, combining performance, functionality, and recyclability. She also talks about empowering healthcare professionals through better PPE and the future outlook of the PPE industry towards sustainability.

About Beau Wangtrakuldee:

Beau Wangtrakuldee, Ph.D., is a multifaceted innovator who has taken a technical approach to radically drive global impact in health and safety. As the founder and CEO of AmorSui, the first global protective wear brand for circular personal protective equipment items and subscriptions, she is on a mission to protect the health of people and the planet. Beau led AmorSui to serve over 30,000 global customers and leading R&D institutions such as Harvard, the University of Pennsylvania, Lawrence Berkeley National Laboratory, Dupont, and Amgen. Today, as a Keynote Speaker, Wangtrakuldee is also promoting gender equity, inclusion and diversity, and circular innovation through talks and presentations.

Learn more about Beau Wangtrakuldee and AmorSui:


https://www.linkedin.com/in/beauwangtrakuldee/ 


https://amorsui.com/ 


https://www.linkedin.com/company/amorsui/


https://www.facebook.com/amorsuiclothing


https://www.instagram.com/amorsuiclothing 



Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

consciousdesignhaus.com 

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

In this episode of Conscious Design, host Ian Peterman talks with Scandinavian Airlines' General Manager in the Americas, Jasmine Utter, about the airline's commitment to sustainability. They discuss the goal of net-zero CO2 emissions by 2050, with strategies including a new fuel-efficient fleet, sustainable aviation fuel, and the development of electric and hydrogen-powered aircraft. Challenges like fuel production and cost are acknowledged, while mentioning the customer's opportunity to buy sustainable aviation fuel when booking tickets. The airline's sustainable food services and a loyalty program that offsets emissions are also mentioned, emphasizing convenience and the positive customer experience in sustainable travel.

Notable Moments:


Sustainable aviation fuel: Reduce emissions, its advantages, challenges, and limitations in availability.


Challenges of fuel production: The challenges and limitations of sustainable fuel production, including scarcity, cost, and the need for partnerships with fuel producers.


The importance of sustainable travel: Growing global demand and the need for a different approach to achieve sustainability without restricting travel.


Safety and development of new technologies: The introduction of electric and hydrogen-powered aircraft.


Customer perspective and confidence in new technologies: The public's reaction to new sustainable aviation technologies.


Options for sustainable travel: Loyalty program benefits for more sustainable travel.



About Jasmin Utter:

Jasmin Utter is the General Manager for Scandinavian Airlines in the Americas. Together with the organization, she is responsible for passenger and cargo sales, as well as the airport handling across the eight airports SAS fly to in the US and Canada. SAS is an instrumental part of the infrastructure of bringing people together, not just in Scandinavia but also here in North America, and to do so in a sustainable way.

Learn more about Jasmin Utter and Scandinavian Airlines:


https://www.linkedin.com/in/jasminutter/


https://www.flysas.com/us-en/


https://www.sasgroup.net/ 



Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

consciousdesignhaus.com 

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

Join host Ian Peterman and guest Helen Sharp, founder and CEO of Influential PR, who specializes in public relations for sustainable brands. In this episode, Helen shares her journey from journalism and sales to establishing a PR firm dedicated to mission-driven companies. She offers insights into the unique challenges and opportunities in promoting sustainable brands, emphasizing the importance of a compelling story and thoughtful leadership in PR. Helen also discusses strategies for effective media relations, affiliate PR, and influencer campaigns, providing valuable tips for startups and established businesses alike.

Notable Moments:

00:46 - Helen's Transition to PR and Sustainability

03:40 - The Importance of Brand Messaging in PR

04:36 - Launching Influential PR and Client Success Stories

08:32 - Thought Leadership and Education

10:19 - Affiliate PR and Measuring Impact

11:09 - Influencer Campaigns and Brand Partnerships

13:05 - Trends in Sustainability and Influencer Marketing

14:24 - Balancing Sustainability and Product Features in PR Strategy

About Helen Sharp:

Helen Sharp is an innovator in the world of public relations and brand-story development for mission-driven brands looking to expand their digital footprint with data-driven strategies and powerful narratives to engage media. She's worked with impactful, sustainable businesses such as the Surfrider Foundation, 1% for the Planet, Repurpose and LastObject. She is the CEO and Founder of Influential PR, a performance public relations agency for a better world.

Mention this podcast episode to receive a 15% discount on PR services from Helen!

Learn more about Helen Sharp and Influential PR:

https://www.linkedin.com/in/heleninfluentialpr/

https://www.instagram.com/influentialpr/

https://www.influentialpr.com/

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!