20 min
Podcast Maps 001 - Podcast Market Analysis Podcast Maps by Graham Brown
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- Management
What started primarily as a US-based trend has now evolved into a global phenomenon. More than 500 million people listening to a podcast every week. Despite its size, podcasting is still at an early stage in its adoption curve. We are moving into the Early Adopter space, characterized by a polarization of market behavior (heavy users vs critics). Business models are still relatively underdeveloped. Data from Episode 1 of Podcast Maps comes from my Podcast Market Report 2021
What started primarily as a US-based trend has now evolved into a global phenomenon. More than 500 million people listening to a podcast every week. Despite its size, podcasting is still at an early stage in its adoption curve. We are moving into the Early Adopter space, characterized by a polarization of market behavior (heavy users vs critics). Business models are still relatively underdeveloped. Data from Episode 1 of Podcast Maps comes from my Podcast Market Report 2021
20 min