21 min
Podcast Maps S3E5 - What Radio Can Teach Podcasts About Building Community Podcast Maps by Graham Brown
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- Management
Vox Populi Vox Dei - the voice of the people is the voice of God. We can learn a lot from radio. Radio can teach us what Audio 2.0 needs to do next.
The first ever "Radio Phone in” took place in London 100 years. The industry first by BBC Radio was so popular that the Post Office (who then controlled the airwaves) had to step in and shut it down.
My point is that Radio has been doing Community for 100 years. Specifically building community. In this episode I discuss what radio does so well - being part of and including the listener. I also share example of podcasts that do this very well - e.g. Cold War Conversations and Dungeons and Daddies.
To understand Audio 2.0, think of the industry as Music in the pre-digital era. You needed Property (the songs) and you needed Air Play to promote the songs. Pre-Spotify and iTunes these entities would be:
Property - the Music catalogue
Air Play - Radio
Today, we can see a similar model emerge.
Property - Podcasts
Air Play - Clubhouse, Linkedin Live, Telegram Groups, Whatsapp Groups, Facebook Groups, Discord, Twitter Spaces etc
Now, what's important for us to understand here is that creating a Podcast and pushing out a few social media "audiogram” highlights or Tweets ain't gonna cut it anymore. To succeed, you need to build Community with Air Play.
You need to create Social Space…
If we want to realise Audio 2.0's full potential, every audio content owner must also create a COMMUNITY around her property. The rules of the game are evolving. See my Linkedin post this week on the comparison of podcasts 2016 vs 2021.
Vox Populi Vox Dei - the voice of the people is the voice of God. We can learn a lot from radio. Radio can teach us what Audio 2.0 needs to do next.
The first ever "Radio Phone in” took place in London 100 years. The industry first by BBC Radio was so popular that the Post Office (who then controlled the airwaves) had to step in and shut it down.
My point is that Radio has been doing Community for 100 years. Specifically building community. In this episode I discuss what radio does so well - being part of and including the listener. I also share example of podcasts that do this very well - e.g. Cold War Conversations and Dungeons and Daddies.
To understand Audio 2.0, think of the industry as Music in the pre-digital era. You needed Property (the songs) and you needed Air Play to promote the songs. Pre-Spotify and iTunes these entities would be:
Property - the Music catalogue
Air Play - Radio
Today, we can see a similar model emerge.
Property - Podcasts
Air Play - Clubhouse, Linkedin Live, Telegram Groups, Whatsapp Groups, Facebook Groups, Discord, Twitter Spaces etc
Now, what's important for us to understand here is that creating a Podcast and pushing out a few social media "audiogram” highlights or Tweets ain't gonna cut it anymore. To succeed, you need to build Community with Air Play.
You need to create Social Space…
If we want to realise Audio 2.0's full potential, every audio content owner must also create a COMMUNITY around her property. The rules of the game are evolving. See my Linkedin post this week on the comparison of podcasts 2016 vs 2021.
21 min