27 episodes

We're here to share knowledge & experience in the field of digital advertising. Once a week, we'll release an episode about topics such as programmatic advertising, AdTech & paid media (PPC, performance marketing, etc.). Whether you're in marketing or advertising, an intern or a CMO, practice branding or user acquisition, this podcast is for you; you'll get to discover new technologies, companies, practices, and people. Join us in our attempt to build a community; In an effort to make each other better. Are you ad-to-the-bone? Then let's begin.

Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast IndieAd.Tech

    • Business

We're here to share knowledge & experience in the field of digital advertising. Once a week, we'll release an episode about topics such as programmatic advertising, AdTech & paid media (PPC, performance marketing, etc.). Whether you're in marketing or advertising, an intern or a CMO, practice branding or user acquisition, this podcast is for you; you'll get to discover new technologies, companies, practices, and people. Join us in our attempt to build a community; In an effort to make each other better. Are you ad-to-the-bone? Then let's begin.

    26 - Programmatic Advertising in Email | Jason Oates

    26 - Programmatic Advertising in Email | Jason Oates

    Programmatic email advertising is one of the cleanest and most noise-free online ad placements available to advertisers. We wanted to learn more about it and discover if there is a programmatic approach to it. 
    That's why we've invited Jason Oates, Chief Business Officer at Liveintent, for today's episode. Jason will give you valuable insights into programmatic email advertising and why it is important to use this first-party data opportunity to deliver the right ad to the right person. Furthermore, we talked about the influence of the "cookie apocalypse" on email advertising and the ever-so-present importance of native ads.

    You will also gain insights into how Liveintent came up with the concept of programmatic email advertising and how advertisers in North America can get access to it.

    If you are working in online marketing and are looking for new, unique ways to place your ads, this episode is the right one for you. Share your experience with us on LinkedIn:
    https://www.linkedin.com/feed/update/urn:li:activity:7000748314518298624

    About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech

    • 46 min
    25 - The Future of Web Analytics in regards to Privacy Compliance | Michael Kornobis

    25 - The Future of Web Analytics in regards to Privacy Compliance | Michael Kornobis

    Today we have another special episode for you. We invited our second strategic partner, fusedeck, to discuss web analytics's current status and future. Privacy legislation, privacy by design, session- vs. user-tracking, and late consent are just some of the buzzwords in this episode.

    With the launch of the GDPR in 2018, many things were supposed to change regarding online marketing. A lot has happened since then, both technically and legally. Now it’s more than just a cookie or other identifiers. The clay between tracking, analytics, and other web services and GDPR has been intensified.

    To enlighten this and many more questions, we invited Michael Kornobis, Lead Consultant Analytics at fusedeck, to join us in today's episode. Michael will tell you about privacy compliance and how companies can act accordingly in terms of their web analytics. Furthermore, you will learn how fusedeck - a web analytics platform - can help you collect data from your page visitors in a GDPR conform way.
    We also discussed why the start of Google Analytics 4 next year will be challenging for marketers and is a chance for GDPR-compliant tools to establish privacy-friendly solutions.

    If you are working in marketing, not just online marketing, this episode has really valuable insights for you. Share your experience with us on LinkedIn:
    https://www.linkedin.com/feed/update/urn:li:activity:6998203225891819520

    About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions.
    Our website: https://indiead.tech
    fusedeck's website: https://fusedeck.com/de/

    • 51 min
    24 - Empowering Marketing Teams to be Data Independent | Antonia Hölke

    24 - Empowering Marketing Teams to be Data Independent | Antonia Hölke

    Today we have a special episode for you. We invited our new strategic partner, Funnel, to discuss the importance of empowering marketing teams so that they can independently use and manage their data.

    Marketing and advertising platforms have more than doubled in the last few years. And we all know what that means for marketing teams: reporting, analyzing, optimizing, and back to reporting. And it doesn't seem to get easier. So how do marketing teams get independent in data connection, organization, storage, and sharing? Spoiler alert: Google Data Studio is not the answer.

    To shed light on these questions and offer a solution, we spoke with Antonia Hölke, Partner Success Manager from Funnel.
    Antonia told us why it is so important for marketing teams to be data-driven and to have a go-to place where all their data is connected. Furthermore, she explained how Funnel can help with connecting, organizing, storing, and sharing data and for whom it makes sense to onboard Funnel.

    If you are part of a marketing team, reporting is part of your daily business, and you are looking for ways to make the handling of your data more simple and holistic, this is the right episode for you. Share your experience with us on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6995670790188756992

    About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website:https://indiead.tech
    Funnel’s website: https://funnel.io

    • 49 min
    23 - Account-Based Marketing: The What, Why, and How. | Tenisha Griggs

    23 - Account-Based Marketing: The What, Why, and How. | Tenisha Griggs

    Recently we've heard a lot about account-based marketing, and that's why we finally decided to try and understand it better and seek ABM marketing in AdTech.

    In this episode, we hosted Tenisha Griggs, VP, and Head of Global Media, at Terminus. Tenisha helped us understand what account-based marketing (ABM) is, how it works, and the critical factors for successful ABM campaigns.

    For whom is account-based marketing a good fit? How does the ICP (ideal customer profile) factor in, and how do you prepare ABM operations? Those are just some of the questions Tenisha answered. Furthermore, by listening to the episode, you'll understand why personalization and relevance are key factors for ABM and how the correct data and inventory can make all the difference.

    We also discussed ABM opportunities outside the walled gardens using programmatic advertising and various data sources.

    If you are in B2B and practicing or planning to practice account-based marketing, this episode has valuable insights for you!
    Share your experience/comments/thoughts with us on LinkedIn:
    https://www.linkedin.com/feed/update/urn:li:activity:6992777204522713088

    About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech

    • 47 min
    22 - The reinvention of Direct Mailing via programmatic advertising | Jacob Ross

    22 - The reinvention of Direct Mailing via programmatic advertising | Jacob Ross

    We are very excited to share with you today one of the most interesting episodes we have recorded so far.

    Sometimes, traditional marketing techniques considered outdated can be a valuable addition to your marketing mix. And this is precisely the case with programmatic direct mail.

    To dive deeper into this topic, we invited Jacob Ross, CEO of PebblePost. PebblePost is reinventing the direct mail industry with its programmatic offer. But how do they do this exactly? And why is it more important than ever to reach consumers in their homes? Those are just two of the questions Jacob will answer for you.

    Furthermore, you will understand how direct mail can be a perfect addition to your existing marketing mix and how the process of programmatic direct mail with PebblePost works.

    If you are working in marketing and are curious about how you can extend your consumers' journey from online to offline, this episode has valuable insights for you. Share your opinion on this topic with us on LinkedIn:
    https://www.linkedin.com/feed/update/urn:li:activity:6990585698160418816

    About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech

    • 44 min
    21 - Ad fraud and the importance of ad quality in digital marketing | Yuval Shiboli

    21 - Ad fraud and the importance of ad quality in digital marketing | Yuval Shiboli

    Episode 18 with Dr. Fou and the topic of fraud in the digital marketing world from the point of view of advertisers struck a nerve with you, our listeners. That's why we decided to dig deeper into this topic - this time from a publisher's point of view.

    For this important conversation, we invited Yuval Shiboli - Director of Product Marketing at GeoEdge - to join us in this episode.

    Fraud comes in many forms and appears in many places, and the digital marketing environment is no exception - clickbait creatives and scams are the reality for many publishers and advertisers. The industry rushed to embrace programmatic advertising and, as a result, gave up control. For publishers, their website is their face, and they need to control the ads their users see.
    But what can publishers do to ensure their ads' quality and their audience's safety? This you will learn in today's episode.

    Furthermore, we asked a curious question; Can we learn something from how fraudsters conduct their fraud?

    If you are a publisher, we are sure you will find this episode enlightening.
    What is your experience with fraud? Share it with us on LinkedIn.
    https://www.linkedin.com/feed/update/urn:li:activity:6988049945203253249

    About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech

    • 43 min

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