25 episodes

Reverse Engineered is a podcast where we ask entrepreneurs and industry experts to break down the steps they took to take their company to the next level. If you're aspiring to learn something new and gain insight into how to grow yourself and your business, then this is the right place. Listeners can follow along as entrepreneurs share not only the successes but the challenges they had to overcome to get where they are today. Tune in at https://kinsta.com/podcast/

Reverse Engineered Kinsta

    • Business
    • 5.0 • 6 Ratings

Reverse Engineered is a podcast where we ask entrepreneurs and industry experts to break down the steps they took to take their company to the next level. If you're aspiring to learn something new and gain insight into how to grow yourself and your business, then this is the right place. Listeners can follow along as entrepreneurs share not only the successes but the challenges they had to overcome to get where they are today. Tune in at https://kinsta.com/podcast/

    Why Creating Big Societal Impact Makes Your Business More Worthwhile

    Why Creating Big Societal Impact Makes Your Business More Worthwhile

    If you want to make a change in your career and start something on your own, go for it. But of course, that's easier said than done as you must take many things into account and know how to prioritize. 
    The good news is that all successful entrepreneurs were once where you are today. They had to embrace failure and learn from their mistakes. But, they all had something in common: faith in their skills and devotion. 
    In this episode of Reverse Engineered, our host Jon Penland, welcomes Lloyed Lobo, the co-founder of Boast.ai and Traction. They discuss the stories behind these two companies and what made Lloyed interested in becoming an entrepreneur. They also talk about the importance of community and building connections and what it takes for a startup to succeed.

    Check out show notes at https://kinsta.com/podcast/societal-impact-makes-business-worthwhile/

    • 48 min
    How To Scale Operations in Fast-Growing Companies

    How To Scale Operations in Fast-Growing Companies

    Most companies, especially big ones, have a lot of data. As a business leader, you need to be able to pull it all together and make it accessible to everyone in your organization to maximize its usefulness.
    Grafana Labs is an open-source analytics platform and interactive visualization web application. Grafana takes a unique approach to providing a "single-pane-of-glass" by unifying your existing data, wherever it lives. As a result, it helps to facilitate a culture where data can easily be used and accessed by the people that need it.
    In this episode of Reverse Engineered, Douglas Hanna, the COO of Grafana Labs, explains why it's important to use the OKR framework. Douglas and our host Jon Penland also discuss how to deal with adversity, find the right balance, and do a productive job.

    Check out more shows at https://kinsta.com/podcast/scale-operations-in-fast-growing-companies/
     

    • 48 min
    How to Figure Out Your Owner’s Intent

    How to Figure Out Your Owner’s Intent

    A recurring revenue model is one of the most popular business models today. Whether you run an online or a subscription-based business, you rely on this payment model to ensure recurring revenue and stable income. 
    But a simple payment failure can disrupt your entire business flow and even make you lose customers.
    In this episode of the Reverse Engineered podcast, our host Jon Penland welcomes Casey Graham, the Founder and CEO of Gravy. They talk about the reason for failed transactions, why we shouldn't put too much trust into technology, and the importance of knowing your owner's intent.

    • 46 min
    Why This Agency Pivoted From a Service Company to a Product Company

    Why This Agency Pivoted From a Service Company to a Product Company

    ''Follow your dreams and do what you love'' is easier said than done. However, many have chosen to take this path. There will be bumps on the road — some more challenging than others — but you can reach the desired destination if you have a clear goal. 
    And while you can rely on your knowledge and experience, don't overlook the importance of luck. However, you must recognize it first to be able to make the most out of it.
    In this episode of the Reverse Engineered podcast, our host Jon Penland chats with Tehsin Bhayani, the Founder and CEO of Serind Labs and AirMason. Besides sharing what it takes to be a successful business owner, Tehsin shares some of his mistakes and lessons learned. He also shares the stories of his two companies, how and why he promoted remote work even before COVID, and how reading ''Who'' can help you hire successfully.

    Check out the show notes at https://kinsta.com/podcast/service-company-to-product-company/

    • 43 min
    Why Being Unique Will Grow Your Company More Than Being The Best

    Why Being Unique Will Grow Your Company More Than Being The Best

    After four years of working as a business lawyer, Emeric Ernoult knew he was made for entrepreneurship. He and his co-founder’s first company Affinitiz was launched in 2000 and the first ten years were faced with failures, setbacks, and very little money. Then in 2012, they launched Agorapulse, a social media management platform.

    Though still faced with challenges in the first few years, Emeric’s hunger to win and data-based decisions ultimately led the company to success. Agorapulse now employs more than 140 people worldwide and receives about $20 million of ARR.

    In this episode of Reverse Engineered, we hear from Emeric Ernoult, the Founder and CEO of Agorapulse. Emeric is a true source of inspiration and will show you, through his example, not only how to succeed but also how to deal with failures and to look at your problems and say “I'm going to fix you.”

    Check out the show notes at https://kinsta.com/podcast/being-unique-will-grow-your-company/

    • 38 min
    How Influencer Marketing Affects Purchasing Decisions

    How Influencer Marketing Affects Purchasing Decisions

    Consumers are no longer attracted to flashy ads. Instead, they want to see the people behind the brand or hear about real-life experiences of collaborating with a brand or using their products. That's why influencer marketing is so popular these days (and has been for the past decade). 
    But, as customers' habits change, they perceive brand ambassadors or macro-influencers as less trustworthy, and they are more likely to trust small or micro-influencers — people from their surroundings — when purchasing. 
    In this episode of Reverse Engineered, our host Jon Penland welcomes Kristen Wiley, CEO and Founder of Statusphere. Kristen and Jon discuss influencer marketing, how it has changed over the years, the challenges of running a company like Statusphere, and the success of the member-first approach.

    Check out show notes at https://kinsta.com/podcast/influencer-marketing/

    • 31 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

halfacat ,

Great business insights by a wide variety of people

This is one of the best business podcasts I have heard in years. Rather than just taking a victory lap with people who have been successful the episodes dig into the how and why. If you are looking to be inspired and have immediate take aways to apply to your career or business this is the show to subscribe to!

Seasprite00 ,

Outstanding Podcast by an Outstanding WP Host

Listened to my first episode this afternoon covering SEO consulting, which is exactly what I’m pivoting to do. The two guests were generous in sharing their strategies and tactics, and the host asked the right questions to keep the show interesting. I’ll listen to the episode again when I’m not driving so I can take notes. Thanks!

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