Reverse Engineered is a podcast where we ask entrepreneurs and industry experts to break down the steps they took to take their company to the next level. If you're aspiring to learn something new and gain insight into how to grow yourself and your business, then this is the right place. Listeners can follow along as entrepreneurs share not only the successes but the challenges they had to overcome to get where they are today. Tune in at https://kinsta.com/podcast/
Why the Fusion of Marketing and Technology Brings Innovative Solutions
Twenty years ago, technology and marketing were considered completely separate worlds on opposite ends of the spectrum. Today, we live in a digital world where marketing and technology departments are inextricably linked. The marketing department integrates technology with other departments.
Over the last ten years, we have seen a rapid increase in marketing technology suppliers. But even with all its potential, MarTech presents many challenges for businesses. For example, there are many ways to improve your marketing using technology, but many companies don't know which technology they really need. Experienced marketers often find it challenging to understand and embrace MarTech's capabilities and see it as an opportunity.
Scott Brinker, the VP of platform ecosystems at HubSpot and editor at chiefmartec.com. He explains that marketing is still about winning customers, building brands, and driving sales. But with technology and all the innovation that's happening, there have been some changes in the marketing department, the team structure, and the responsibilities of the people who work there.
In this episode of Reverse Engineered, Scott Brinker and our host Jon Penland get into MarTech and why it's important to put technology into marketing. They discuss MarTech’s future and the difference between MarTech and ERP.
Check out more show notes at https://kinsta.com/podcast/marketing-and-technology-bring-innovative-solutions/
How to Set Up Effective Leadership Principles for Your Organization
There are many critical factors that contribute to the success of a company, and having a great leadership team is definitely high on this list.
But if you don't take the time to carefully set out your organizational leadership principles, your business won't have a guiding star.
In this episode of the Reverse Engineered podcast, our host Jon Penland welcomes Aran Khanna, the founder and CEO of Archera. They chat about the importance of having leadership principles, encouraging your people to take ownership, and why a customer-first mentality will put your company on the right track.
Check out show notes at https://kinsta.com/podcast/leadership-principles-for-your-organization/
Using the Zero Trust Solution Model to Strengthen Your Company’s Security
The internet has become an unpredictable place, and companies need to do everything in their power to secure their data, information, and processes.
If you want to protect your organization from bad actors trying to take advantage of your data, you need to consider implementing a Zero Trust security model.
In this episode of the Reverse Engineered podcast, our host Jon Penland welcomes John Engates, the Field CTO at Cloudflare. They talk about why security threats are not what they used to be, the importance of Zero Trust solutions, and why the internet will need to be performant everywhere in the future.
Check out more episodes at https://kinsta.com/podcast/
How Empowering Your People Leads to Company Success
Mistakes are an inevitable part of business, and that's the most common reason entrepreneurs are so scared to give up control and give their employees more freedom.
But giving autonomy to your team members will make them more motivated to produce better results and share their best ideas. This, in turn, will help your company grow.
In this episode of the Reverse Engineered podcast, host Jon Penland welcomes Adii Pienaar, the founder of Cogsy. They chat about the importance of flexibility at work, why your company's values are non-negotiable, and how to foster peer-to-peer accountability.
Check out show notes at https://kinsta.com/podcast/empowering-employees-and-company-success/
Why Creating Big Societal Impact Makes Your Business More Worthwhile
If you want to make a change in your career and start something on your own, go for it. But of course, that's easier said than done as you must take many things into account and know how to prioritize.
The good news is that all successful entrepreneurs were once where you are today. They had to embrace failure and learn from their mistakes. But, they all had something in common: faith in their skills and devotion.
In this episode of Reverse Engineered, our host Jon Penland, welcomes Lloyed Lobo, the co-founder of Boast.ai and Traction. They discuss the stories behind these two companies and what made Lloyed interested in becoming an entrepreneur. They also talk about the importance of community and building connections and what it takes for a startup to succeed.
Check out show notes at https://kinsta.com/podcast/societal-impact-makes-business-worthwhile/
How To Scale Operations in Fast-Growing Companies
Most companies, especially big ones, have a lot of data. As a business leader, you need to be able to pull it all together and make it accessible to everyone in your organization to maximize its usefulness.
Grafana Labs is an open-source analytics platform and interactive visualization web application. Grafana takes a unique approach to providing a "single-pane-of-glass" by unifying your existing data, wherever it lives. As a result, it helps to facilitate a culture where data can easily be used and accessed by the people that need it.
In this episode of Reverse Engineered, Douglas Hanna, the COO of Grafana Labs, explains why it's important to use the OKR framework. Douglas and our host Jon Penland also discuss how to deal with adversity, find the right balance, and do a productive job.
Check out more shows at https://kinsta.com/podcast/scale-operations-in-fast-growing-companies/
Such a wealth of knowledge! 🧠
Reverse Engineered has quickly become a favorite in my feed - I’m consistently impressed by the engaging conversations, insightful content, and actionable ideas, and I learn something every time I listen! HUGE thanks to Jon and the entire Kinsta team for providing such a fabulous resource for entrepreneurs!
Great business insights by a wide variety of people
This is one of the best business podcasts I have heard in years. Rather than just taking a victory lap with people who have been successful the episodes dig into the how and why. If you are looking to be inspired and have immediate take aways to apply to your career or business this is the show to subscribe to!
Outstanding Podcast by an Outstanding WP Host
Listened to my first episode this afternoon covering SEO consulting, which is exactly what I’m pivoting to do. The two guests were generous in sharing their strategies and tactics, and the host asked the right questions to keep the show interesting. I’ll listen to the episode again when I’m not driving so I can take notes. Thanks!