In a continually evolving disposable hygiene market and with an ever increasing amount of choice for the consumer, market knowledge is everything. How do you differentiate from your competition, maximise sales and at the same time minimise costs? In this new podcast, Bostik and guest industry experts provide valuable insight into market & consumer trends and how you the article producer can increase your success, reaching your business goals.
30. Incontinence Product User Panel #1 with Alan Cottenden
On episode 30, we're getting the perspectives of people who actually use absorbent hygiene products with the help of Alan Cottenden. Alan will moderate a panel of 3 absorbent incontinence product users as they share their experiences with the condition, how they manage the condition with absorbent products, and what improvements they'd like to see in products that are currently available in the market.
29. The APAC Market pt. 1 with Rockey Ye and Tina Li
On episode 29, Jack speaks with Rockey Ye and Tina Li about the Asia Pacific Market. Rockey and Tina give their perspectives and insights on the APAC market, covering demographics, incomes, birth rates, and population growth, plus current consumer preferences, before exploring more market trends in pt. 2.
28. Absorbent Hygiene Market Insights with Natalia Richer and Heidi Beatty
Earlier this year, Bostik held our 2022 internal planning meetings so our team could get together and prepare for the upcoming year. For those meetings, we invited Heidi Beatty, and Natalia Richer to join a panel discussion to share some insights on the market. And since our team found it so valuable to have these two experts give their perspectives on the market and answer our questions, we thought their insights would be valuable for all of you as well. So we wanted to share that panel discussion with you
27. Getting to Know Your Target Customer with Amrita Saigal
On episode 27, we speak with Amrita Saigal, Founder and CEO of Kudos, about getting to know her target customers and using what she learned to produce a product that they love.
26. Testing Pad Attachment Performance for Todays Consumer with Jill Scheu and Luke Burkholder
We wrap up our series on Menstrual Health and Period Products, by exploring the number one issue that consumers face with their menstrual pads: stay-in-place performance Jill Scheu and Luke Burkholder join Jack to discuss consumer needs, the impact of different fabrics on stay-in-place, the shortcomings of the industry standard Peel Test, and Bostik's patented test-method to more accurately measure stay-in-place performance, the Staybility™ Test Method.
25. Regulatory Trends for AHPs in the US with Jane Wishneff
In episode 25 of Attached to Hygiene, Jane Wishneff joins Jack to discuss the regulatory and legislative trends in the United States that are impacting the absorbent hygiene industry, particularly, period products. She'll share details on new laws in New York and California, what is happening at the national level, and how article producers can be part of the conversation.