22 episodes

Marketing Unboxed is a podcast for marketers who are curious and know that learning is something that is never completed. The podcast is made up of a number of different series, each focusing on a specific core topic. They include: Leadership, RevOps, HubSpot, Authors, and Careers.With a mix of interviews and riffs on these topics, co-hosts Ali Schwanke and Travis Scott take the lid off of their marketing knowledge (and their guests') and generously share it with you. Are you ready to level up your marketing game?

Marketing:Unboxed Travis Scott and Ali Schwanke

    • Business
    • 5.0 • 2 Ratings

Marketing Unboxed is a podcast for marketers who are curious and know that learning is something that is never completed. The podcast is made up of a number of different series, each focusing on a specific core topic. They include: Leadership, RevOps, HubSpot, Authors, and Careers.With a mix of interviews and riffs on these topics, co-hosts Ali Schwanke and Travis Scott take the lid off of their marketing knowledge (and their guests') and generously share it with you. Are you ready to level up your marketing game?

    Demand Gen vs Lead Gen with Chris Roche

    Demand Gen vs Lead Gen with Chris Roche

    Demand Gen is a huge buzzword, yet many people are unsure what it is.

    Christopher Roche, Chief Executive Officer at Catalyst Consulting, talked about why now - with a lot of talk of a looming recession- is a great time to transition from a lead gen model to a demand gen model. 

    Here are some of the topics covered:


    The difference between demand gen and lead genThe compounding effect of demand gen on growth and revenueThe importance of social selling and building a personal brand to good demand gen Chris' framework for transitioning from a lead gen model to a demand gen model- without having to burn it all down

    • 50 min
    What's with all the hype about RevOps and Marketing Ops right now?

    What's with all the hype about RevOps and Marketing Ops right now?

    RevOps and Marketing Ops isn't new, but it sure seems like it by the amount of attention they're getting these days - and for good reason.

    With so much focus on growth- especially rapid growth - companies are looking for different levers to pull to accelerate their growth curves. 

    Technology has made it easy to spam cold leads at scale and people are ignoring these emails. Especially in a time of constant distraction and noise.

    Ali and I hopped on a call to riff about the recent attention MOps and RevOps are getting right now and why it's so critical to businesses of all sizes. 

    • 27 min
    HubSpot Series: John Suarez, Director of Marketing Strategy at Smart Bug Media

    HubSpot Series: John Suarez, Director of Marketing Strategy at Smart Bug Media

    John Suarez, Director of Marketing Strategy at Smart Bug Media



    We talked about:


    The evolution of HubSpotHubSpot's new functionality and why it’s a big dealThe importance of being intentional about the types of projects and clients you take onGating vs un-gating content and outbound vs no outbound salesWhat he sees happening in sales and marketing in the next 1-2 years

    Follow John on LinkedIn: ​​https://www.linkedin.com/in/johnjsuarez/

    • 34 min
    Career Series - What is an Industry Marketer and Career Advice with Tara Quehl

    Career Series - What is an Industry Marketer and Career Advice with Tara Quehl

    Tara is a financial services, product marketing director at Demandbase, and we talked about the lessons learned throughout her career and what it means to be an industry marketer, the importance of mentors, and why it's so important to not only develop the hard skills of marketing, but also the soft skills.

    • 33 min
    RevOps Series - Sales Compensation with Sandeep Singh

    RevOps Series - Sales Compensation with Sandeep Singh

    Sales compensation. It's a very complex, yet fascinating topic and Ali and I had the pleasure of sitting down and digging into all of the nuances of this topic with Sandeep Singh.

    Sandeep shared his three key elements of sales compensation and also touched on quota planning, sales enablement, as well as how things have changed over the years.  

    About Sandeep 

    Sandeep has nearly 20 years of revenue operations experience spanning companies like Dell to independent consulting. 

    He is currently the Founder of Ascentreon and VP of Revenue Operations. 

    Ascentreon provides advisory services related to sales GTM strategy and planning, revenue operations, process optimization and sales compensation design focusing on serving revenue orgs in early-stage and mid-stage SaaS and professional services firms. 
    Connect with Sandeep on LinkedIn -- https://www.linkedin.com/in/sandeep-singh01

    • 31 min
    Interview: Jay Desai, Head of Marketing at Captivate Talent

    Interview: Jay Desai, Head of Marketing at Captivate Talent

    Jay Desai has started several companies, some of which he continues to be involved with. However, just a few months ago he decided to leave entrepreneurship and pivot into an in-house role as the Head of Marketing for Captivate Talent.

    This might seem strange during the time of "the Great Resignation" and he explains why now is actually a great time to go in-house.

    We also dove into what it means to be a solo marketer and a couple of his favorite content strategies you can use if you're a marketing team of one, along with a few of his favorite tools. 

    • 39 min

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