14 episodes

All your B2B marketing activities should tie to revenue. And in this podcast, I will mash together guest interviews with B2B marketing leaders in APAC, my own insights and experiences with clients and technical sessions about B2B marketing all in audio format.

APAC B2B Revenue Marketing Gary Wong

    • Business

All your B2B marketing activities should tie to revenue. And in this podcast, I will mash together guest interviews with B2B marketing leaders in APAC, my own insights and experiences with clients and technical sessions about B2B marketing all in audio format.

    #14 Common Mistakes To Avoid When Running LinkedIn Ads

    #14 Common Mistakes To Avoid When Running LinkedIn Ads

    LinkedIn ads are expensive! And too many times, I have seen over and over again B2B companies making the same mistakes with their campaigns that turn out to be a complete waste of their ad budget. Let's unfold that and see what could you have done better to make LinkedIn ads work for you! 

    • 32 min
    #13 How Did Freshworks Change Their Marketing Approach Almost Instantly When COVID-19 hit

    #13 How Did Freshworks Change Their Marketing Approach Almost Instantly When COVID-19 hit

    Back when COVID-19 first happened, APAC was one of the first regions that got hit. And it was a tough time for marketers. All the roadshows, conferences or field events had to be paused or somehow transformed into virtual in a very short timeframe. You weren’t exactly sure how long it would last. And that made planning 10x more difficult than it already was. 
    This time, we have got Sandeep John who is the Head of Field Marketing, South East Asia at Freshworks. He shared with me what that experience was like for him and the processes that he had to go through with his team to assess the whole situation and decide what to do next. 
    Here are some of the key learnings that I was able to capture from our conversation. 

    • 1 hr 1 min
    #12 Seedly’s short and long term content marketing strategy

    #12 Seedly’s short and long term content marketing strategy

    With information being decentralized, platforms like communities, slack groups and Facebook groups became the go to destinations where people would do research on your product and services. And that’s why you see more and more brands starting to build their own communities or acquire one instead. 
    Seedly, being the number one online personal finance community in Singapore, I was able to invite their Head of Marketing, Yeap Ming Feng to share a bit with me about his journey in building Seedly’s community and how he acquired app users through organic marketing. 
    Let’s dive in and see what key learnings I got from our conversation. 

    • 59 min
    #11 The Keys Toward A Successful Glocal Partner Marketing Program

    #11 The Keys Toward A Successful Glocal Partner Marketing Program

    Marketing in APAC is difficult! Because it is a region that is made up of so many different countries with different languages and cultures. Often times, people make the mistake of seeing this region as a whole and don't realise the amount of localisation that needs to be done. 
    To truly go from global to local, a partner marketing program is a popular tactic companies would take to attack the different countries in the region. But identifying the right partners is always a challenge. This time, we have got Ankesh Sagar, Head of Marketing, APJ at Workato sharing with us his filtering and selection process when it comes to partner marketing. And talked about how he started the partner marketing initiative and scaled it across the region. 

    Check it out! 

    • 46 sec
    #10 The Real Purpose of Your Content Marketing Strategy

    #10 The Real Purpose of Your Content Marketing Strategy

    When content marketing is done right, not only will it drive revenue to your existing products or solutions, but it can also help you unlock new product ideas or revenue streams. With the likes of Lego creating movies and cartoons to Salesforce charging money for their big conferences, these are already examples that you can see. 
    But how do you do that? I was able to invite Daniel Hochuli, Head of Content Solutions for APAC and China at LinkedIn to share more with us his unique definition of content marketing. And how content marketing and brand actually contribute to the growth of companies.
    Let’s see what I have learnt! 

    • 1 hr 2 min
    #9 The History and Evolution of Demand Generation: Decentralization of Information

    #9 The History and Evolution of Demand Generation: Decentralization of Information

    Generating demand has always been the main goal of marketing but the ways companies achieve that have gone through dramatic changes over the years. 
    David Fallarme, Asia Head of Marketing at HubSpot shared his views and opinions on the history and evolution of demand generation. He talks about how brands should identify the changes that are happening and adjust their marketing or demand generation strategy instead of sticking to the old ways of doing things. 
    Let’s see what major learnings and takeaways I got out of our conversation. 

    • 48 min

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