87 episodes

Nonprofit Nation is hosted by Julia Campbell, digital marketing and fundraising expert, nonprofit consultant, and author of Storytelling in the Digital Age: A Guide for Nonprofits and How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days. Julia helps nonprofits build movements, and in her work she teaches nonprofits how to build community, audience and raise influence on social media channels. On Nonprofit Nation, Julia sits down with nonprofit industry experts and practitioners to get advice on the best ways to build a thriving movement and a vibrant, passionate community around a cause. Topics include fundraising, storytelling, and marketing of course - but it also dives into mental health issues, leadership strategy, digital wellness, and much more. Julia's guests share practical wisdom, entertaining stories, and real-world tips that will help you strategize, plan, and grow your nonprofit. You never know exactly what you’re going to learn when you tune into Nonprofit Nation, but you can be assured that it will be worth your valuable time and attention. Be sure to click the subscribe button on Apple podcasts or wherever you get your podcasts.

Nonprofit Nation with Julia Campbell Julia Campbell

    • Business
    • 5.0 • 38 Ratings

Nonprofit Nation is hosted by Julia Campbell, digital marketing and fundraising expert, nonprofit consultant, and author of Storytelling in the Digital Age: A Guide for Nonprofits and How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days. Julia helps nonprofits build movements, and in her work she teaches nonprofits how to build community, audience and raise influence on social media channels. On Nonprofit Nation, Julia sits down with nonprofit industry experts and practitioners to get advice on the best ways to build a thriving movement and a vibrant, passionate community around a cause. Topics include fundraising, storytelling, and marketing of course - but it also dives into mental health issues, leadership strategy, digital wellness, and much more. Julia's guests share practical wisdom, entertaining stories, and real-world tips that will help you strategize, plan, and grow your nonprofit. You never know exactly what you’re going to learn when you tune into Nonprofit Nation, but you can be assured that it will be worth your valuable time and attention. Be sure to click the subscribe button on Apple podcasts or wherever you get your podcasts.

    The Right Way to Tell a Fundraising Story with Vanessa Chase Lockshin

    The Right Way to Tell a Fundraising Story with Vanessa Chase Lockshin

    Believe it or not, there's a right way to tell a fundraising story. And by fundraising story, I mean a story that you're using to raise money for your non-profit.

    A fundraising story needs the right story structure to connect with the audience, demonstrate need, and invite the audience to get involved by making a donation.

    Individual donors can give with shocking levels of generosity when they’re deeply moved by stories. That’s just what your organization needs in order to grow!

    But chances are, you didn’t get your job because you’re already a storytelling expert. In fact, you may struggle to find stories you think your donors would find interesting.

    You might not be at all confident that you can write them well. The good news? You can change all that.

    My guest this week is Vanessa Chase Lockshin, a consultant specializing in non-profit storytelling, fundraising and communications, author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness, and the creator of immersive online training programs for non-profit professionals. Vanessa is an award-winning entrepreneur, avid reader, and resident of Victoria, Canada.
     
    Connect with Vanessa:
    Twitter:  @vanessaechaseLinkedin: https://www.linkedin.com/in/vanessaechase/Website: https://www.thestorytellingnonprofit.com/  About Julia Campbell, the host of the Nonprofit Nation podcast:
    Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
    She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
    Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
    Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts
    Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

    • 31 min
    [SOLO] Last Minute Strategies for Giving Tuesday

    [SOLO] Last Minute Strategies for Giving Tuesday

    Today is #GivingTuesday! GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the past ten years, this idea has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity year-round.

    In 2021, an estimated $2.7 Billion were donated in twenty-four hours in the U.S. alone, a 9% increase over the prior year and a 37% increase from pre-pandemic levels. 

    84% of those aware report that GivingTuesday inspired them to be more giving. A 2019 Horizon Media study reported that 52% said that they want to donate on this day because it allows them to be a part of a bigger group of people doing good.

    As they write on their website, "GivingTuesday is an opportunity for people around the world to use their individual power of generosity to remain connected and support their communities. It’s not just one day – this is a global social movement that’s working every day to fuel more generosity in service to building a more just and equitable world."

    In this episode, I go over several ways to promote your Giving Tuesday campaign and drive more donations. 

    Resources mentioned:
    The Night Ministry's "What Is Home?" Giving Tuesday campaign To learn more about LinkedIn’s special Giving Tuesday Ad Grants, and to find out if your nonprofit is eligible to apply, click here.Facebook is matching monthly donations through the end of the year. Read the full program details here. GlobalGiving is giving away $1.2M to nonprofits from midnight to 11:59 p.m. EST on Nov. 29.Encourage your donors to give stock on GivingTuesday. DonateStock is matching up to $100k.About Julia Campbell, the host of the Nonprofit Nation podcast:
    Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
    She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
    Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
    Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts
    Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

    • 16 min
    Strengthening the Capacity of Black Fundraisers with Kia Croom

    Strengthening the Capacity of Black Fundraisers with Kia Croom

    In the report The Lived Experience of Fundraisers of Color produced by Cause Effective, two-thirds of the respondents mentioned facing obstacles in their development careers due to their race.

    More than half of those surveyed acknowledged they might be reluctant to recommend that people of color they know enter into the fundraising profession, “because fundraising involves external relationships where bias might be present” and “fundraising reflects and magnifies the racial hierarchies of our culture.”

    On this episode of Nonprofit Nation, I sit down with Kia Croom, a fund development executive with 20 years of experience. Kia launched the Black Fundraisers’ podcast to celebrate, inspire and equip Black fund development professionals to excel and positively impact Black communities.

    Some of my favorite episodes have featured Johnnetta Cole, the first Black woman president of Spelman College and later Bennett College, social entrepreneur Trabian Shorters, and fundraising executive Dianna Campbell.

    Kia also spearheads an initiative called Fundraising in Black -  a series of fundraising capacity-building courses targeted to Black and Brown fundraising professionals.  

    Connect with Kia: 
    Website:  www.kiacroom.comInstagram:  @kiacroomTwitter: @iamkiacroomLinkedIn: https://www.linkedin.com/in/kiacroom/ Email: croomkia@gmail.com About Julia Campbell, the host of the Nonprofit Nation podcast:
    Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
    She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
    Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
    Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts
    Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

    • 34 min
    Secrets of Compelling Grant Writing That Gets Funded with Rachel Waterman

    Secrets of Compelling Grant Writing That Gets Funded with Rachel Waterman

    Requesting grant dollars can be quite intimidating, especially when you’re new to the grant seeking process. When it comes to nonprofit grant writing, there’s not a formulaic approach or “one-size-fits-all”. Rather, you need to customize your approach for each funder you pursue.

    Rachel Waterman is here to help! Rachel is the CEO and Founder of GDS Grants. She is a GPA approved trainer and presenter on various topics related to grant writing, research & management, but her favorite "things" are data collection/outcome measures and systems for scale and efficiency. She helped develop the grant management software GEMS Grant Easy Management Software.

    In this episode, you’ll learn Rachel’s best tips to:
    Best identify which funders to pursueDetermine what to include in your grant proposal - and what you can leave outPersuade funders that you are worthy of a grantManage grant-writing with the other responsibilities on your plate About Julia Campbell, the host of the Nonprofit Nation podcast:

    Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

    She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

    Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

    Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts
    Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

    • 36 min
    How to Attract & Keep Fundraising Talent with Chad Barger

    How to Attract & Keep Fundraising Talent with Chad Barger

     ​Tickets are still available to next week's live workshop, How To Plan Your 2023 Social Media Marketing Calendar. Sign up here!

    First, the bad news.  34% of nonprofits lost fundraising staff in 2021.

    Fundraisers only stay on the job for an average of 16 months.

    85% of fundraisers expect to change jobs within the next two years - with more than one-third expecting to leave fundraising altogether.

    I don't find this surprising, sadly.

    Many of my clients are fulfilling all the non-program tasks, including:
    MarketingSocial MediaOutreachPublic relationsDonor relationsEventsAnd oh yes - fundraising!Usually all of this is lumped into one impossible job description - ending with the dreaded:

    "Other duties as assigned."

    Now for the good news! There is a better way to structure your development positions and to prevent fundraisers (and other staff) from jumping ship.

    ​In this Nonprofit Nation episode, Chad Barger, CFRE of Productive Fundraising walks us through his simple but effective framework to attract and retain fundraising talent, even in a hybrid and very disrupted work environment.

    Chad  is both a self-confessed productivity nerd and a sought-after nonprofit fundraising speaker, trainer and coach specializing in teaching small charities to raise funds more efficiently and effectively.  He is the chief strategist and owner of the firm Productive Fundraising, which specializes in affordable fundraising coaching and training solutions for small, but mighty, nonprofit organizations.

    Connect with Chad:
    Web: http://productivefundraising.comFacebook: https://www.facebook.com/fundraiserchad Instagram: https://www.instagram.com/fundraiserchad/LinkedIn: https://www.linkedin.com/in/chadbarger/About Julia Campbell, the host of the Nonprofit Nation podcast:

    Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

    She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

    Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
    Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

    • 30 min
    [SOLO] 5 Tips for Nonprofit Social Media Managers Heading into Year-End

    [SOLO] 5 Tips for Nonprofit Social Media Managers Heading into Year-End

    The Nonprofit Social Media Summit is back November 2-3! Get your free ticket today. If you can't attend live, register your info and we'll send you info on how to access the awesome content after the fact. Sign up here!

    In the world of nonprofit social media, the landscape is changing so rapidly, and it’s becoming harder and harder to get engagement and to grow your audience. 

    That’s why I curated a fantastic group of thought leaders, speakers, and trainers to show you what’s on trend, what’s coming up, and how to get results using TikTok, Instagram, Facebook, and more. 
    Join me at the Nonprofit Social Media Summit - two days of learning, networking, and inspiration. I'm bringing together social media experts and nonprofit leaders in marketing and community building to help drill into the actionable ways that social media can lead to explosive growth.
     Hear from some of the foremost leaders in nonprofit social media marketing and digital fundraisingLearn from nonprofit professionals just like you, with a diverse set of voices drawn from around the sectorEnjoy hands-on learning and interactive experiences that take virtual learning to new heightsGet immediately useful tips and tricks to take your online community building to the next level Get ready for two days of actionable information as well as ground-breaking insights - we’re really proud of the speakers, panels, and activities we’ve put together. Sign up here. 
    Now let’s get to my 5 tips for nonprofit social media managers heading into year-end.

    About Julia Campbell, the host of the Nonprofit Nation podcast:

    Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

    She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

    Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age. 3 Must-Have Elements of Social Media That Converts
    Join Julia at the completely free Nonprofit Social Media Summit!

    Sign up here: www.NonprofitSocialMediaSummit.com
    Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/

    • 12 min

Customer Reviews

5.0 out of 5
38 Ratings

38 Ratings

zoverflow ,

Julia is so awesome! Compelling show!

Julia is a breath of fresh air to what is normally seen as a mundane and bland industry/topic of nonprofits. Julia digs deep with her guests and consistently pulls out GOLD to inspire and empower all of us. Thank you Julia! Let’s go NonProfit Nation!

Heather Eve ,

So informative

As a small, new nonprofit- I love listening to all the advice given in this podcast. Thank you so much!

IlanaBernstein ,

Inspirational and down to earth

I look forward to hearing Julia Campbell’s newest episode of NonProfit Nation each week. It feels like I’m sitting very naturally around a kitchen table, comfortably, with Julia, and her out-of-this-world guests. It’s such a wonderful opportunity to learn from them, to be inspired in more ways than I ever thought possible, and to get a confidence boost after each interview.

Top Podcasts In Business

Ramsey Network
NPR
Jocko DEFCOR Network
Andy Frisella #100to0
Guy Raz | Wondery
Marketplace

You Might Also Like

Glennon Doyle & Cadence13
New York Times Opinion
BusinessMadeSimple.com
New York Times Opinion
The New York Times
Crooked Media